Greg White

Current

VP Sales and Business Development at SiteTuners.com
Business Advisor / Consultant at GPSit
EIR - Entrepreneur in Residence at Universtiy of California "Connect"

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Past

Business Advisor / Consultant - GPS Tracking at DriveCam
President and CEO at Air-Trak, Inc.
Founding Partner / Principal at Autobahn Consulting Group, LLC

Founder and CEO at Kablink
Co-Founder, Executive Team Member at TriTeal Corporation
Strategic Account Manager at Sun Microsystems
Director of Sales at AGE Logic
Account Executive at Apollo Computer
Sales Executive at Hewlett Packard
Sales Representative at HP

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7 more...

Education

University of California, Berkeley

Recommended

10 people have recommended Greg

Connections

500+ connections

Industry

Internet

Websites

Greg White’s Summary

Talented and accomplished technology executive with special expertise in Internet, Enterprise Software, and Telecommunications sectors. Consistent record of producing revenue growth through effective management of business and technology operations. Proven ability to establish and lead successful teams, programs, and companies. Adept at partnership development, account development and retention, P&L management, and team building. Creative entrepreneur with ability to meet customer needs and service delivery requirements.

Greg White’s Specialties:

▪ Business Operations
▪ Strategic Planning
▪ Partnership Management
▪ Market Penetration
▪ Client Relations
▪ Business Development
▪ Budget/Cost Control
▪ ROI Management
▪ Business Model Design
▪ Change Management
▪ Sales Management
▪ Solution Development

Greg White’s Experience

VP Sales and Business Development

SiteTuners.com

(Internet industry)

June 2008 — Present (1 year 7 months)

SiteTuners, a landing page optimization company, delivers the best-performing alternative landing page design with a verifiably higher conversion rate. With its proprietary non-parametric TuningEngine technology, SiteTuners runs 1000x larger tests on the same available website traffic and considers variable interactions, producing much faster and better results than alternative testing methods. SiteTuners guarantees return on investment (ROI) for each test, and will pro-rate or refund its fees if an improvement can not be documented. It also handles all of the work, with minimal impact on clients' staff since there is no need for conversion testing or statistics knowledge. www.sitetuners.com
Business Advisor / Consultant

GPSit

(Telecommunications industry)

March 2008 — Present (1 year 10 months)

Leader in GPS covert tracking solutions for law enforcement and shippers of goods in transit. www.gpsit.com.
EIR - Entrepreneur in Residence

Universtiy of California "Connect"

(Non-Profit Organization Management industry)

February 2008 — Present (1 year 11 months)

Provide assistance to Springboard companies seeking early stage growth advice and counseling.
Business Advisor / Consultant - GPS Tracking

DriveCam

(Privately Held; Information Technology and Services industry)

March 2008 — October 2008 (8 months)

DriveCam mitigates risk by improving driver behavior and assessing liability in collisions. Combining sight and sound, expert analysis and driver coaching, DriveCam's approach has reduced vehicle damages, workers' compensation and personal injury costs by 50 percent in more than 100,000 commercial, government and consumer vehicles
President and CEO

Air-Trak, Inc.

(Privately Held; 11-50 employees; Telecommunications industry)

November 2004 — February 2008 (3 years 4 months)

Recruited to turnaround and grow underperforming company. Supervised staff of 11. Planned and directed restructuring, business development, sales, marketing, operations enhancement, and financial management. Developed strategic plans for future growth.

Improved profitability by restructuring supplier contracts. Delivered new market opportunities. Increased efficiency by introducing Salesforce.com and other business process improvements. Simplified product structure and pricing, reworked brand image, and produced new collateral. Developed virtual marketing department. Decreased order entry and fulfillment times 400% by streamlining hardware order fulfillment process and implementing ecommerce order entry system.

Achieved company’s first profitable quarter. Shifted business focus to larger clients to increase account revenues. Eliminated client churn by utilizing API to integrate with backend enterprise systems. Enhanced productivity by deploying scalable operational processes.
Founding Partner / Principal

Autobahn Consulting Group, LLC

(Privately Held; 1-10 employees; Management Consulting industry)

2000 — 2004 (4 years )

Established and directed management and technology consulting firm. Coordinated technology executives in assisting owners of emerging businesses with strategies for improving business operations and accelerating revenue growth by enhancing sales, marketing, and business development activities.

Secured $15M term sheet for wireless infrastructure developer (Gianni & Associates). Managed dramatic transformation of DriveCam by recruiting new executive team and developing customer education seminars to drive accelerated product adoption. Created business development campaign for Kreiss Johnson Technologies that resulted in client achieving strategic partnership with industry-leading Areva.
Founder and CEO

Kablink

(Privately Held; 11-50 employees; Internet industry)

1998 — 2000 (2 years )

Launched innovative, Internet-based photo-sharing service that provided direct camera-to-web uploading and sharing. Built team of 20, secured funding, and led deployment of services. Formulated business plan.

Coined term ‘Visual Communications,’ now widely-used to describe similar photo-sharing services. Developed first-ever digital camera-to-web image uploading service. Filed patents to protect upload process and applications. Created affiliate program that targeted leading consumer sites to increase brand awareness.
Co-Founder, Executive Team Member

TriTeal Corporation

(Public Company; 51-200 employees; Computer Software industry)

1993 — 1997 (4 years )

Established enterprise software company focused on developing UNIX and PC desktop applications. Based products on technology license from Hewlett-Packard. Directed all operations, including sales, fund-raising, business development, and more. Formed strategic partnerships with SAIC, HP, IBM, and Digital Equipment.

Grew company to 145 employees across 9 offices nationwide, plus 2 locations in Europe. Negotiated buyout of HP technology license from SAIC that became foundation for core products. Raised $500,000 in Series A financing from private investors. Closed major agreements with Morgan Stanley, AT&T, Exxon Mobile, and others. Penetrated key Asian markets and managed all Pacific Rim partnerships. Actively involved in successful IPO and secondary funding activities.
Strategic Account Manager

Sun Microsystems

(Public Company; 10,001 or more employees; Computer Hardware industry)

1990 — 1993 (3 years )
Director of Sales

AGE Logic

(Privately Held; 11-50 employees; Computer Software industry)

1989 — 1990 (1 year )
Account Executive

Apollo Computer

(Public Company; 501-1000 employees; Computer Hardware industry)

1985 — 1989 (4 years )
Sales Executive

Hewlett Packard

(Public Company; 10,001 or more employees; Computer Hardware industry)

1980 — 1985 (5 years )
Sales Representative

HP

(Internet industry)

1980 — 1984 (4 years )

Greg White’s Education

University of California, Berkeley

BSEE , 1976 — 1980

Additional Information

Greg White’s Websites:

Greg White’s Interests:

Sailing, Biking

Greg White’s Groups:

Past President and Board Member, San Diego Software Industry Council
Past Board Member, San Diego Regional Economic Development Corporation

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