Greg McMaster

Current

Creative Planner at SET Japan

Past

General Manager at Tiger Music
Producer at Sundown Industries

Education

The University of Queensland

Recommended

2 people have recommended Greg

Connections

124 connections

Industry

Marketing and Advertising

Websites

Greg McMaster’s Summary

I was involved in Japan market entry for several years before moving into production of music, film and fashion events, overseeing some of Tokyo's most cutting-edge corporate and indie happenings. I'm currently Creative Planner at SET, a production / ad agency located in the trend-spewing mecca of Shibuya. With a treasure trove of local knowledge SET specializes in providing on-the-ground knowhow and support for overseas brands looking to get a foothold. SET also assists visiting film and television crews and is pioneering the use of branded barcodes in the world of mobile marketing.

I live and breathe global pop culture, am intimately in tune with what is going on in Japan and quietly thrilled about certain aspects of the social media revolution.

I want to help foreign firms realize their marketing goals in Japan and help local ones break from the traditions everyone is too polite to mention are hideously out-of-date.

Greg McMaster’s Specialties:

trend-sniffing :: ambient marketing :: guerilla stunts :: planning :: event production :: copywriting :: market research :: branding :: Japan market entry :: client services :: latte generation :: vita-brit consumption

Greg McMaster’s Experience

Creative Planner

SET Japan

(Marketing and Advertising industry)

March 2008 — Present (1 year 9 months)

Tokyo based creative agency delivering captivating ideas, creative strategies and innovative production. Talk to us about events, film + video production, ambient marketing, mobile marketing and guerilla activities. We are pioneers in utilizing QR codes for marketing campaigns.
General Manager

Tiger Music

(Privately Held; 1-10 employees; Music industry)

August 2006 — March 2008 (1 year 8 months)
Producer

Sundown Industries

(Privately Held; 1-10 employees; Music industry)

October 2003 — November 2006 (3 years 2 months)