Greg McMaster

Current
  • Creative Planner at SET Japan
Past
  • General Manager at Tiger Music
  • Producer at Sundown Industries
Education
  • The University of Queensland
Connections
132 connections
Industry
Marketing and Advertising
Websites

Greg McMaster’s Summary

I was involved in Japan market entry for several years before moving into production of music, film and fashion events, overseeing some of Tokyo's most cutting-edge corporate and indie happenings. I'm currently Creative Planner at SET, a production / ad agency located in the trend-spewing mecca of Shibuya. With a treasure trove of local knowledge SET specializes in providing on-the-ground knowhow and support for overseas brands looking to get a foothold. SET also assists visiting film and television crews and is pioneering the use of branded barcodes in the world of mobile marketing.

I live and breathe global pop culture, am intimately in tune with what is going on in Japan and quietly thrilled about certain aspects of the social media revolution.

I want to help foreign firms realize their marketing goals in Japan and help local ones break from the traditions everyone is too polite to mention are hideously out-of-date.

Greg McMaster’s Specialties:

trend-sniffing :: ambient marketing :: guerilla stunts :: planning :: event production :: copywriting :: market research :: branding :: Japan market entry :: client services :: latte generation :: vita-brit consumption


Greg McMaster’s Experience

  • Creative Planner

    SET Japan

    (Marketing and Advertising industry)

    March 2008Present (1 year 10 months)

    Tokyo based creative agency delivering captivating ideas, creative strategies and innovative production. Talk to us about events, film + video production, ambient marketing, mobile marketing and guerilla activities. We are pioneers in utilizing QR codes for marketing campaigns.

  • General Manager

    Tiger Music

    (Privately Held; 1-10 employees; Music industry)

    August 2006March 2008 (1 year 8 months)

  • Producer

    Sundown Industries

    (Privately Held; 1-10 employees; Music industry)

    October 2003November 2006 (3 years 2 months)


Greg McMaster’s Education

  • The University of Queensland


Additional Information

Greg McMaster’s Websites:

Greg McMaster’s Interests:

Ideas, events, new + social media, ambient marketing, festivals, QR codes, mobile marketing

Greg McMaster’s Groups:

  •    Mobile Marketing & Advertising
  •    Connected Marketing Networking Group
  •    Strategic Planning Professionals
  •    2D-barcode and mobile barcode mavens
  •    2D Codes for Global Media
  •    QR Code
  •    Bros.

Greg McMaster’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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