Business Technologist, Entrepreneur, Photographer
San Francisco Bay Area
- Current
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- Global Accounts Solutions Consultant at VMware
- Principal at latoga labs
- Photographer & Owner at latoga photography
- Past
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- Business Development at Iona Technologies
- Manager of Sales Engineering at PortAuthority Technology
- Principal Sales Engineer at Blazent
- Senior Sales Engineer at Bristol Technology
- Principal Sales Engineer at Resonate
- Programmer Analyst at UUcom
- Internet Information Systems Administrator at University of Wisconsin Eau Claire
- Education
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- University of Wisconsin-Eau Claire
- Recommended
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22 people have recommended Greg - Connections
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474
connections
- Industry
- Information Technology and Services
- Websites
Greg Lato’s Summary
Senior technology business professional with 15 years of multi-discipline experience across Sales, Product Management, Business Development, Professional Services and Information Technology. Experience ranging from start-up organizations to publicly traded companies including building and leading sales, services and engineering teams, developing new product and solution based offerings, creating and optimizing sales operations.
My passion revolves around my clients: helping them to advance their business initiatives, solve business challenges, and impact revenue while helping to build technologies and companies that drive differentiated value for them.
I'm a strong believer and practitioner of networking. If there is anything that I can do to assist you, please contact me!
Greg Lato’s Specialties:
Enterprise Application Architecture; Security; Business Analytics; Application Usability; Enterprise Sales; Sales Process; Project Management; Product Management, SaaS, SOA,
Greg Lato’s Experience
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Global Accounts Solutions Consultant
VMware
(Public Company; 1001-5000 employees; EMC; Computer Software industry)
May 2008 — Present (3 months)
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Principal
latoga labs
(Privately Held; Myself Only; Information Technology and Services industry)
February 2008 — Present (6 months)
latoga labs is the business and technology blog and umbrella for the independent consulting of Greg A. Lato. My areas of expertise revolve around Enterprise Software, SaaS, and Web2.0. I offer my services on non-conflicting short term contracting engagements to technology and service companies as well as technology dependent businesses in the areas of:
* Market Analysis
* Product and Service Evolution
* Market Strategy and Refinement
* Evolving Business Models
* Business/Technology Alignment
* Technology Value Analysis
* Technology Sales -
Photographer & Owner
latoga photography
(Privately Held; Photography industry)
2003 — Present (5 years)
The photography of Greg A. Lato (aka latoga). Freelance project based photography services. Prints and stock licensing of images from my archive are also available. Online portfolio available at www.latoga.com
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Business Development
Iona Technologies
(Public Company; 201-500 employees; IONA; Computer Software industry)
May 2006 — February 2008 (1 year 10 months)
Responsible for driving value selling and solution initiatives in the Western US sales region around SOA, ESB, Web Services, EAI, and SDLC solutions. Focused on leveraging IONA's Value Selling Methodology to create customer solutions focused on solving tangible business problems that leverage IONA's technology, open source technologies, and IONA Professional Services. Internals goal of creating and strengthening strategic business relationships with enterprise clients and increasing deal size. Responsibilities for direct customer sales activity as well as regional sales education and process. Primary focus on Financial Services and Telecom as well as other developing markets.
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Manager of Sales Engineering
PortAuthority Technology
(Privately Held; 51-200 employees; Computer & Network Security industry)
October 2005 — February 2006 (5 months)
PortAuthority Technologies was a startup developing Information Leak Prevention (ILP) security solutions that reliably and accurately controls the communication of sensitive information leaving an organization via e-mail,web, instant messaging. I was responsible for building a national pre-sales engineering group; developing sales process, methodology, and tools; and performing business development nation wide.
PortAuthority Technologies was aquired by Websense. -
Principal Sales Engineer
Blazent
(Privately Held; 51-200 employees; Computer Software industry)
January 2004 — September 2005 (1 year 9 months)
Blazent is an enterprise software company that provides IT Intelligence Software to assist Fortune 500 companies gain visibility into the financial performance of their IT Assets. As a Principal Sales Engineer, I was responsible for direct market development across the west coast region. I also run a five month enterprise wide deployment of the Blazent solutions for customers as well as managed an outsourced development team in the building of an integration module.
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Senior Sales Engineer
Bristol Technology
(Privately Held; Computer Software industry)
2003 — 2004 (1 year)
An enterprise software company that provided transaction tracking and management software for IBM WebSphere MQ enterprise deployments. As Senior Sales Engineer, I was responsible for direct market development and expansion within the new western region.
Bristol Technologies was acquired by Hewlett Packard. -
Principal Sales Engineer
Resonate
(Public Company; 51-200 employees; RSNT; Computer Software industry)
June 1997 — April 2003 (5 years 11 months)
Resonate is an enterprise software company that provided award-winning load balancing and web application performance management products to IT operations of enterprise customers. As Principal Sales Engineer, I was responsible for developing a US sales region from zero to $8M in annual revenue. I was also involved as a Senior Product Manager for the design and launch of an application performance management platform.
Resonate was eventually taken private as part of an acquisition by Gore Technologies. -
Programmer Analyst
UUcom
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 1996 — June 1997 (1 year 1 month)
Uucom was a consulting firm specializing in Internet network and application design and implementation. As a Programmer Analyst, I performed project based Internet application development, systems administration, and network administration on a consulting basis while working as a self-managed member of a distributed team.
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Internet Information Systems Administrator
University of Wisconsin Eau Claire
(Educational Institution; 1001-5000 employees; Higher Education industry)
1993 — May 1996 (3 years)
Greg Lato’s Education
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University of Wisconsin-Eau Claire
BS, Computer Science, English
- Activities and Societies:
- President - Student Association for Computing Machinery (SACM)
Additional Information
Greg Lato’s Websites:
Greg Lato’s Honors:
IONA Sales Club, 2006
Blazent Sales MVP, 2004
Blazent Sales Engineer of the Quarter, 2004 Q4
Resonate Sales Engineer Achievement Award, 2002
Resonate Product Management Achievement Award, 2001
Resonate Sales Club, 1999 and 2000
Greg Lato’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
