Business Technologist, Virtualization Advocate, Entrepreneur, Photographer
San Francisco Bay Area
Business Technologist, Virtualization Advocate, Entrepreneur, Photographer
San Francisco Bay Area
Senior technology business professional with over 15 years of multi-discipline experience across Sales, Product Management, Business Development, Professional Services and Information Technology. Experience ranging from start-up organizations to publicly traded companies including building and leading sales, services and engineering teams, developing new product and solution based offerings, creating and optimizing sales operations.
My passion revolves around my clients: helping them to advance their business initiatives, solve business challenges, and impact revenue while helping to build technologies and companies that drive differentiated value for them.
I'm a strong believer and practitioner of networking. If there is anything that I can do to assist you, please contact me!
Virtualization; Enterprise Application Architecture; Security; Business Analytics; Application Usability; Enterprise Sales; Sales Process; Project Management; Product Management, SaaS, SOA,
(Public Company; VMW; Computer Software industry)
May 2008 — Present (1 year 7 months)
Responsible for driving business and managing the enterprise relationship with three Fortune 500 clients in the high technology and energy industries. Regularly work with all ranges of the IT organization as well as business units.
At the start of 2009 my clients cumulatively are running over 25,500 VMs, employing over 454,000 people and generating over $370 Billion in yearly corporate revenues.
(Information Technology and Services industry)
February 2008 — Present (1 year 10 months)
Independent consulting umbrella for Greg A. Lato, offering short term consulting engagements in a number of areas based upon Greg's prior and current experience.
latogalabs.com is also the career blog for Greg A. Lato.
(Privately Held; Photography industry)
2003 — Present (6 years )
The photography of Greg A. Lato (aka latoga). Freelance project based photography services. Prints and stock licensing of images from my archive are also available. Online portfolio available at www.latoga.com
(Public Company; 201-500 employees; IONA; Computer Software industry)
May 2006 — February 2008 (1 year 10 months)
Responsible for driving value selling and solution initiatives in the Western US sales region around SOA, ESB, Web Services, EAI, and SDLC solutions. Focused on leveraging IONA's Value Selling Methodology to create customer solutions focused on solving tangible business problems that leverage IONA's technology, open source technologies, and IONA Professional Services. Internals goal of creating and strengthening strategic business relationships with enterprise clients and increasing deal size. Responsibilities for direct customer sales activity as well as regional sales education and process. Primary focus on Financial Services and Telecom as well as other developing markets.
(Privately Held; 51-200 employees; Computer & Network Security industry)
October 2005 — February 2006 (5 months)
PortAuthority Technologies was a startup developing Information Leak Prevention (ILP) security solutions that reliably and accurately controls the communication of sensitive information leaving an organization via e-mail,web, instant messaging. I was responsible for building a national pre-sales engineering group; developing sales process, methodology, and tools; and performing business development nation wide.
PortAuthority Technologies was aquired by Websense.
(Privately Held; 51-200 employees; Computer Software industry)
January 2004 — September 2005 (1 year 9 months)
Blazent is an enterprise software company that provides IT Intelligence Software to assist Fortune 500 companies gain visibility into the financial performance of their IT Assets. As a Principal Sales Engineer, I was responsible for direct market development across the west coast region. I also run a five month enterprise wide deployment of the Blazent solutions for customers as well as managed an outsourced development team in the building of an integration module.
(Privately Held; Computer Software industry)
2003 — 2004 (1 year )
An enterprise software company that provided transaction tracking and management software for IBM WebSphere MQ enterprise deployments. As Senior Sales Engineer, I was responsible for direct market development and expansion within the new western region.
Bristol Technologies was acquired by Hewlett Packard.
(Public Company; 51-200 employees; RSNT; Computer Software industry)
June 1997 — April 2003 (5 years 11 months)
Resonate is an enterprise software company that provided award-winning load balancing and web application performance management products to IT operations of enterprise customers. As Principal Sales Engineer, I was responsible for developing a US sales region from zero to $8M in annual revenue. I was also involved as a Senior Product Manager for the design and launch of an application performance management platform.
Resonate was eventually taken private as part of an acquisition by Gore Technologies.
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 1996 — June 1997 (1 year 1 month)
Uucom was a consulting firm specializing in Internet network and application design and implementation. As a Programmer Analyst, I performed project based Internet application development, systems administration, and network administration on a consulting basis while working as a self-managed member of a distributed team.
(Educational Institution; 1001-5000 employees; Higher Education industry)
1993 — May 1996 (3 years )
BS , Computer Science, English , 1991 — 1996
VMware President's Club, 2008
IONA Sales Club, 2006
Blazent Sales MVP, 2004
Blazent Sales Engineer of the Quarter, 2004 Q4
Resonate Sales Engineer Achievement Award, 2002
Resonate Product Management Achievement Award, 2001
Resonate Sales Club, 1999 and 2000