Greg Kazmierczak

Current

Vice President Marketing at Home123.com

Past

Vice President Marketing at Globefunder.com
Founder & Sr. Director Lowermypayment.com at Vertrue
E-Commerce Director at Home 123

Sr. Manager On-Line Marketing at Superior Bank
Sr. Marketing Manager at CarLoanCo- AutoInfo

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Education

University of Bridgeport
Pennsylvania State University

Recommended

19 people have recommended Greg

Connections

406 connections

Industry

Financial Services

Websites

Greg Kazmierczak’s Summary

An internet marketer with an entrepreneurial flair. Fifteen years experience developing successful e-commerce platforms. Progressive experience in Internet marketing, lead gen, business development, management and brand strategy. Skilled in managing both traditional and on-line channels. Successfully developed, and grew two internet divisions representing over 300M in yearly sales. Founder of LowerMyPayment.com, a consumer savings portal which was later acquired. Developed Eleo, a real-time advertising & marketing cost tracking system specifically designed for the mortgage industry.

Greg Kazmierczak’s Specialties:

Affiliate Marketing, Social Media, Biz Dev, Lead Generation and sales management.

Greg Kazmierczak’s Experience

Vice President Marketing

Home123.com

(Public Company; Financial Services industry)

October 2008 — Present (1 year 2 months)

Responsible for driving and developing the overall marketing and strategic alliances for the company. Drive consumer brand strategy, cross-sell partnerships and 3rd party revenue streams.
• Direct all web-based marketing strategies
• Responsible for the annual marketing plan & P/L
• Develop profitable affiliate relationships with 3rd parties for the family of Home123 brands
• Manage our recently launched pay-per-call program within our affiliate network http://www.home123partners.com
Vice President Marketing

Globefunder.com

(Financial Services industry)

December 2007 — August 2008 (9 months)

•Responsible for developing the e-commerce division’s marketing strategy
•Affiliate/ lead generation development and the creation of a real-time affiliate sign-up and tracking system along with back-end system integration.
•Manage outside vendors, affiliate partners
•Develop reporting to track key metrics
•Develop and manage up-sell and cross-sell opportunities as well as reg path placements
Founder & Sr. Director Lowermypayment.com

Vertrue

(Privately Held; Marketing and Advertising industry)

August 2004 — April 2007 (2 years 9 months)

Founder and Sr. Director of Marketing for LowerMyPayment.com Responsible for overseeing companies marketing agenda, P/L's and staff. LowerMyPayment was a consumer savings site with 11 verticals. Successfully positioned LMP as one of the best and most reliable mortgage lead companies in the industry. Significantly increased our client base month to month while managing and generating the necessary lead inventory. Partner relationships with over 45 vendors with very low attrition rates. Incorporated a LMP white label within two portals. Implemented multivariate testing, reg-path offers as well as down-sell and cross-sell offer integration.
E-Commerce Director

Home 123

(Public Company; 5001-10,000 employees; Financial Services industry)

February 2002 — June 2004 (2 years 5 months)

Developed a nationally branded internet mortgage platform that constituted 40% of the company’s overall revenue. Managed a staff of six and the companies inbound internet call center. Managed national marketing program through Internet, TV and Direct Mail Campaigns incorporating the company’s national spokesperson Bob Vila. Responsible for all sales, pricing structure and management of company's affiliate program including a robust real-time reporting system to identify real-time profitability, marketing dollars spent and overall CPA. Knowledgeable of technical elements required to implement and maintain a internet platform. Identification of on-line partnership opportunities, monitoring and evaluation of affiliate campaign performance. Responsible for developing marketing budget and P/L’s. Knowledge of search engine, contextual and banner technologies and industry trends effecting on-line opportunities.
Sr. Manager On-Line Marketing

Superior Bank

(Public Company; 501-1000 employees; Banking industry)

August 1998 — May 2002 (3 years 10 months)

Responsible for managing both retail auto finance and retail mortgage website properties including all lead generation efforts, marketing and ad buys. Responsibile for increasing overall volumes within auto finance channel by 170% and retail mortage by 35%.

Developed key tracking in the very early days of affiliate marketing that permitted analysis of ROI with, at the time, pay-per-click company GoTo.com as well Findwhat. Managed 2M ad campaign with AOL.
Sr. Marketing Manager

CarLoanCo- AutoInfo

(Automotive industry)

January 1994 — June 1998 (4 years 6 months)

As Sr. Marketing Manager for this publicly help sub-prime auto finance company I was responsible for all marketing and promotion of our financing programs to auto dealers throughout the East Coast. Was instrumental in developing the first internet-based loan decisions system that we brought to market.