Gregory P Hofbauer

Current

• Marketing and Communications Manager at Capital One
• Managing Partner, Marketing & Brand at Andrew Shirley & Company, Inc.
• Co-Founder / Information Architect at GroundWork Design

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Education

• University of Richmond

Recommended

3 people have recommended Gregory P

Connections

105 connections

Industry

Internet

Websites

• My Blog

Gregory P Hofbauer’s Summary

As of late, I have found myself mostly operating in the world of Marketing, Brand, and Communications. While it is a slight departure from my 10+ years as a interactive web designer/developer (Flash, etc), it has been an interesting opportunity to blend my web experience, honed communication and consulting skills, and a longtime passion for seeking ways to help others share their story and/or collective knowledge.

2009 highlights include:

- Dell and the National Federation of Independent Business (NFIB), the leading small-business association in the United States, recently announced the 10 U.S. finalists for the Sixth Annual Dell/NFIB Small Business Excellence Award. GroundWork Design is one of those finalists! Results will be announced late July.

- Managed a cross-functional team to design and implement a cutting-edge departmental collaboration space for the Capital One Corporate training group built on the Confluence Wiki platform

- Launched several nation-wide Andrew Shirley & Co. marketing campaigns including appearances in Bluff and Blender Magazines

- Received 7th Adobe Site of the Day award for The College of St. Benedict + St John's University Custom 2-Module "Tour", a GroundWork Design interactive Rich Media Application. (Formally Macromedia Site of the Day)

Gregory P Hofbauer’s Specialties:

Rich Media and Web 2.0 Expertise, Marketing and Communication Strategy Consulting, Brand and Identity Management

Gregory P Hofbauer’s Experience

• Marketing and Communications Manager

  Capital One

  (Public Company; COF; Financial Services industry)

  October 2008 — Present (1 year 3 months)

  I currently manage the internal Marketing and Communications team for Capital One University, the global corporate training group for all COF associate development. My team is responsible for all incoming and outgoing University communications, an associate-facing online Portal featuring 15+ online colleges, a cutting-edge departmental collaboration Wiki space, and all direct learner communications such as departmental newsletters and targeted email campaigns. We leverage a variety of Web 2.0 technology solutions and we continually push the boundries for HR communication strategies.

• Managing Partner, Marketing & Brand

  Andrew Shirley & Company, Inc.

  (Furniture industry)

  2007 — Present (2 years )

  I am the Managing Partner for the Marketing and Brand Division of Andrew Shirley & Co, a men's furniture company based out of Houston, TX. To date in 2009 our products have been featured on the pages of Blender and Bluff Magazine (W.S.O.P. Edition) and their respective websites. Additionally, we completely rebranded the AS&C corporate site and launched two new online product showrooms: www.andrewshirleyheadboards.com and www.andrewshirleytables.com.
  
  Note: We have several other Men's magazines in our sights for Q3 and Q4 and I would love to hear about any marketing opportunities your company may have to offer.

• Co-Founder / Information Architect

  GroundWork Design

  (Privately Held; Computer Software industry)

  June 2001 — Present (8 years 7 months)

  Key Responsibilities:
  
  • Executive Product Manager – Engage strategic partners in multiple industries to determine best practices and unique ways to empower members of that industry through the use of data-driven online solutions
  • People Manager – Create and implement a hiring strategy, provide on-boarding support, allocate employee responsibilities with clear expectations and direction, and identify development opportunities for each employee’s specific needs
  • Software Developer – Develop interactive user interfaces and custom data management solutions (including several Content Management Systems) with Flash ActionScript 2.0, XML, CSS, and HTML

Gregory P Hofbauer’s Education

• University of Richmond

  BA , Computer Science , 2000 — 2004

  Coursework:
  - Photography
  - Digital Photography
  - Web Design with Flash, Data Structures
  - Computer System Architecture (UNIX Environment)
  - Algorithms (UNIX Environment)
  - Operating Systems
  - Programming Languages
  - Database Systems
  - Web Development W/Oracle 9i and XML (Independent Study)

  Activities and Societies:

  (Honors)
  - University of Richmond Dean’s List
  - Former President and Founding Father of the Rho Beta Chapter of Delta Kappa Epsilon
  - Recipient of the Distinguished Service Key medal from the Omicron Phi Chapter of Alpha Phi Omega Coed Service Fraternity

Additional Information

Gregory P Hofbauer’s Websites:

• My Blog

Gregory P Hofbauer’s Honors:

7 Macromedia Site of the Day Awards
Richmond.com Top 10 Web Designer Firms