
Partner & Co-Founder - WorldBenefactor / CampaignGrid
Greater Philadelphia Area

Partner & Co-Founder - WorldBenefactor / CampaignGrid
Greater Philadelphia Area
Greg has over 10 years experience in web design, web development and online marketing. He began his career in 1996 as a copywriter, graphic designer and web designer. In 2000, Greg joined a leading Catalog Company where he designed, developed and marketed (4) e-commerce websites. In 2003, as Web Director he was responsible for growing the e-commerce businesses from 25% to 45% of the overall business by implementing SEO, SEM, business development with participating vendors and establishing a strong collaboration with the company's existing Print Catalog department to increase multi-channel sales.
As the Director of Search Marketing for Commerce360, Greg provided high-end clients with Search Engine Optimization (SEO), Search Engine Marketing (SEM) and marketing strategies to increase quality of online traffic, achieve higher ROI and overall conversion of new and existing online customers.
Currently as Partner & Co-Founder for World Benefactor and CampaignGrid, Greg is actively building strategic relationships with other leading online businesses to develop a holistic online marketing solution which promotes both Political and Non-Profit & Charitable Organizations.
Greg has a Bachelor's Degree in Journalism and Advertising from Temple University's School of Communications & Theater and a Webmaster Certificate from Penn State University.
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Online Strategy
Conversion & Cart Analysis
Landing Page Analysis
SalesForce
IndexTools
(Privately Held; 1-10 employees; Internet industry)
January 2008 — Present (9 months)
WorldBenefactor provides online marketing solutions for all participating 501(c)(3) Non-profit charities. With a strategic alliance with Google Grants and the SalesForce Foundation, we are able to help charities increase donations, volunteers and advocacy online.
CampaignGrid provides complete Internet Marketing Solutions and Strategies to Political Candidates, Political 527s, PACs and 501(c)3 Charitable Organizations.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2006 — January 2008 (2 years 1 month)
(Privately Held; 51-200 employees; Retail industry)
January 2000 — June 2005 (5 years 6 months)
Responsibilities included overseeing all online marketing, advertising and analysis, vendor management, Search Engine Optimization, Pay-Per-Click advertising and monthly Email/newsletter campaigns. Provided complete back-end development and front-end web design for four (4) very profitable e-commerce websites written in Ecometry CGI. Managed and trained a team of web designers and data entry personnel in a fast-paced online merchandising environment. Implemented and maintained numerous marketing strategies, online communities, third party technologies and other related online features. Designed print advertisements for national publications. Developed and maintained company's Intranet for online reports and company employee information.
(Privately Held; 51-200 employees; Automotive industry)
March 1999 — December 1999 (10 months)
I was the leader web designer for 2 ecommerce websites. My responsibilities included but not limited to complete front-end web red-designs, back-end programming in Ecometry Weborder CGI and handwritten html. Created & monitored paid search campaigns, as well as implemented and maintained the Commission Junction Affiliate Program.
Webmaster Certificate 2001 — 2001
Graphic Design 1998 — 1998
1992 — 1995
1991 — 1992
Wine Tasting, Fishing