Greg de Lima

Social Media Analyst at Howard, Merrell & Partners

Location: Raleigh-Durham, North Carolina Area
Industry: Marketing and Advertising

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Greg de Lima's Overview

Current

Social Media Analyst at Howard, Merrell & Partners
Owner at GregdeLima.com

Past

Digital Content Strategist at French/West/Vaughan
Social Media Strategist at Appalachian State University
Social Media Marketing Intern at eWayDirect

Copywriting/Research Intern at Argyle Social
Marketing Assistant at Carrboro Creative Coworking
Front Desk Agent at Hilton
Guest Service Associate at Residence Inn
Cashier at Harris Teeter

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Education

Appalachian State University
Universitat d'Alacant
Chapel Hill High School

Recommendations

5 people have recommended Greg

Connections

266 connections

Websites

As a social media analyst for Howard Merrell and Partners I create, monitor and strategically analyze insights and data to provide efficient strategies for multiple clients across multiple industries.

Specialties

Social Media Marketing, Personal Branding, International Perspectives, Wordpress, Twitter, Facebook, YouTube.

Social Media Analyst

Howard, Merrell & Partners

Privately Held; 51-200 employees; Marketing and Advertising industry

August 2011 – Present (7 months) Raleigh, NC

Working across multiple clients and account teams, I provide strategic insights to social media campaigns as well as data analytics.

Owner

GregdeLima.com

March 2008 – Present (4 years)

As an independent consultant, I work with clients to build social media marketing campaigns through web-redesign, Search Engine Optimization. Each project is individually approached with its own research, and campaign built upon preferences of the client and my prior experiences.
I also maintain my own blog with pertinent articles relating, but not limited to: Personal Branding, Student Branding, Business Development, Culture, and Social Media Marketing.
Past projects include: Research for Chris Brogan, Research for Mary Kurek.
Current projects: Social Media Analytics for Chuck Hester.

Digital Content Strategist

French/West/Vaughan

Privately Held; 51-200 employees; Public Relations and Communications industry

May 2011 – June 2011 (2 months)

Created an initial strategy for a pharmaceutical client seeking to enter the online video marketing landscape. Performed an in-depth search engine keyword strategy for relevant and targeted content. This strategy also included an extremely comprehensive analysis of pharmaceutical marketing with online video in order to provide an optimal strategy with little to no risk.

Social Media Strategist

Appalachian State University

Educational Institution; 501-1000 employees; Higher Education industry

January 2011 – May 2011 (5 months)

Created working drafts of a social media policy relevant to Students, Faculty & Staff, and Community managers.
Created a working draft of a Facebook Privacy white paper - a guide for students and faculty to address their privacy settings and how to change them.
Created a working draft of "Best Practices" to accompany the social media policy.
Assisting WebCouncil and University Communications to address social media strategies across many profiles and priming a non-existent structure for future development.

Social Media Marketing Intern

eWayDirect

Privately Held; 51-200 employees; Marketing and Advertising industry

July 2010 – February 2011 (8 months)

Weekly research blogging and monthly social media reports are my main duties. I research content for top social media strategies and personalities. Reports include: Share of Voice, an analysis of Website Analytics and Social Media Stats from our different profiles.

Copywriting/Research Intern

Argyle Social

Privately Held; 11-50 employees; Internet industry

October 2010 – December 2010 (3 months)

Between October and December I researched and wrote selected topic blog posts for the Argyle Social Blog. The posts were keyword rich, and targeted for specific SEO & marketing results.

Marketing Assistant

Carrboro Creative Coworking

May 2009 – August 2009 (4 months)

Established a Social Media Marketing plan involving SEO, SEM, and print marketing. SEO and SEM Campaigns included a Google AdWords campaign as well as reviewing the entire website allowing for optimal search engine results both Organic and AdWord.
Organized the first WestEnd Tweet-Up as a marketing plan to incorporate Social Media and to bring more connections into the locale itself to make the local area aware of who CCC was and where we are. This first TweetUp here was hosted by myself with speaker Wayne Sutton (@waynesutton) and had an attendee list of 15 people, for an availability of 20.

Front Desk Agent

Hilton

Privately Held; 10,001+ employees; Hospitality industry

January 2008 – September 2008 (9 months)

Assist all departments; Housekeeping, Front Desk, Front Office, Sales, Maintenance.
I assist in receiving orders, putting together sales forms, packets, and other marketing tools.
Assist Housekeeping and Front Office with organization, and increase productivity by using Microsoft Office programs, and implementing organizational systems.

Guest Service Associate

Residence Inn

Privately Held; 11-50 employees; Hospitality industry

November 2006 – August 2007 (10 months)

Front Desk Associate. As part of the Residence Inn family of hotels I primarily assisted guest with their needs, and requests. Within the months I was at the hotel it gained to be the #5 Hotel and #15 Front Desk of all Residence Inn's in America.

I have experience training new Front Desk Associates on the FOSSE system that is used by some Marriott Family hotels.

Temporarily assisted Assistant General Manager with Accounts Receivables by putting together Audit Reports and Accounting Reports.

Cashier

Harris Teeter

Public Company; 10,001+ employees; RDK; Retail industry

May 2005 – November 2006 (1 year 7 months)

Cashier and Bagger at Local Grocery store. Assisting Customers with their needs and requests.

English
(Native or bilingual proficiency)
Spanish
(Native or bilingual proficiency)
Portuguese
(Limited working proficiency)

Appalachian State University

Bachelor of Science in Business Administration, International Business, Spanish Minor

2007 – 2011

Activities and Societies: Relevant Coursework: International Business Transactions, Organizational Behavior, Productions Operations Management, Integrated Marketing Communications, Strategic Management. Deans List ~ Fall 2010

Universitat d'Alacant

International Business, Marketing, Finance

2009 – 2010

Activities and Societies: Relevant Coursework: International Marketing, Strategic Marketing, Company Financial Planning, International Financial Markets, Intro. to Marketing.

Chapel Hill High School

2000 – 2007

Websites:

Interests:

Consulting, Sales, Management, International Business, Personal Branding, Marketing, Account Management

Groups and Associations:

Treasurer for Appalachian State Men's Glee Club Fall 2008 - Spring 2009, Member of Appalachian State American Marketing Association Fall 2010 - Present

Honors and Awards: