Director, Market Strategy & Business Development at Yahoo!
Greater Los Angeles Area
- Current
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- Director, Strategy & Business Development, Yahoo! Open Strategy at Yahoo!
- Past
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- Co-Founder at Auctions for Change
- "Chief Business Guy" at The New West Network
- General Manager, Health at Waterfront Media
- Independent Deal Development at Self-employed
- VP, Content Strategy & Partnerships at Away.com (now a division of Cendant)
- Director, Travel Books at St. Martin's Press
- Education
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- Oxford University
- University of Pennsylvania
- Recommended
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10 people have recommended Greg - Connections
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- Industry
- Online Media
- Websites
Greg Cohn’s Summary
Greg Cohn’s Specialties:
*Experience managing multi-million-dollar P&L business lines sucessfully
*Business development, product management, startup operations
Greg Cohn’s Experience
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Director, Strategy & Business Development, Yahoo! Open Strategy
Yahoo!
(Public Company; YHOO; Internet industry)
December 2005 — Present (4 years )
Lead a team responsible for market-facing functions for recently launched YOS platform, including strategy, segmentation, ecosystem development, and partnerships such as the OpenSocial Foundation. Also support Yahoo! Developer Network, Pipes, MyBlogLog, Brickhouse.
Previously: Sr. Manager, Emerging Publishers
Managing the business strategy and product marketing for "long tail" publishers in the Yahoo Publisher Network. -
Co-Founder
Auctions for Change
(Online Media industry)
September 2004 — September 2007 (3 years 1 month)
A charity-driven side project, Auctions for Change (www.auctionsforchange.com) produced and promoted online charity auctions featuring entertainment-related event tickets, VIP experiences, and memorabilia.
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"Chief Business Guy"
The New West Network
(Privately Held; Internet industry)
October 2004 — November 2005 (1 year 2 months)
New West (www.newwest.net) is a blog-driven community journalism project founded by Jonathan Weber (founder of the Industry Standard)
Responsibilities
o Developed business plan & financial model
o Responsible for all product development, product management, and business development functions
o Key general management and strategy role
Results:
o Business plan obtained high-profile investors
o Launch and early-stage traction on time and on-plan
o Positive site reviews, media buzz, and partnership interest -
General Manager, Health
Waterfront Media
(Privately Held; 51-200 employees; Online Media industry)
October 2003 — May 2004 (8 months)
P&L responsibility for $20+M product line, including the highly successful South Beach Diet Online during its largest growth phase. Owned full product cycle: pricing, promotions, market positioning, analysis, retention, and feature pipeline. Managed key relationships with Rodale and other licensors.
Waterfront Media are creators and publishers of subscription-based, online content & services under license from well-known self-help brands. -
Independent Deal Development
Self-employed
(Leisure, Travel & Tourism industry)
October 2001 — September 2003 (2 years )
Internet-focused deal development and entrepreneurial business strategy – left Away.com to develop spin-off concept in travel space; recognized and pursued opportunity to acquire existing companies in a “roll-up” play funded by private equity.
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VP, Content Strategy & Partnerships
Away.com (now a division of Cendant)
(Privately Held; 51-200 employees; Leisure, Travel & Tourism industry)
October 1999 — October 2001 (2 years 1 month)
Away.com is the market-leading internet adventure travel provider and specialty content company (now a division of Cendant)
Responsibilities
o Key executive of prominent VC-funded startup
o Developed and implemented content creation, licensing, and distribution strategies
o Managed content operations; oversaw team of five
Results:
o Content supported advertising growth to $5+M and successful distribution partnership strategy
o Closed or helped lead critical partnerships with major media and travel brands, including Outside, PRIMEDIA, Gannett, Discovery, AOL, Expedia
o Successfully survived numerous bubble-related crises -
Director, Travel Books
St. Martin's Press
(Privately Held; 201-500 employees; Publishing industry)
September 1994 — September 1999 (5 years 1 month)
St. Martin's Press is a prominent New York book publisher (a division of Holtzbrinck)
Responsibilities:
o P&L responsibility for $7.5M travel book line, over 60 titles including the bestselling Let’s Go guidebooks
o Directed all publishing functions: product development, acquisitions, editorial, and marketing
o Directly managed permanent team and large seasonal team through operationally intense production and sales cycle
Results:
o Grew net sales by 10% and forward projections by 25%
o Successfully consolidated title segment into its own category, leading to creation of a new company imprint (which I was offered the opportunity to direct)
o Published a national bestseller, LL Cool J’s autobiography
Greg Cohn’s Education
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Oxford University
M.Phil , Victorian Literature & literary theory , October 1992 — June 1994
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University of Pennsylvania
B.A. , English, French , 1988 — 1992
- Activities and Societies:
- Philomathean Society
Additional Information
Greg Cohn’s Websites:
Greg Cohn’s Interests:
sailing
Greg Cohn’s Groups:
BarCampLA
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KIVA -
Yahoo Employees and Alumni Group -
The Philomathean Society
Greg Cohn’s Contact Settings
Interested In:
- expertise requests
- business deals
- reference requests
- getting back in touch
