
Content Strategist, Community Builder, Newsroom Manager with Flair for Editorial "Edge" and Media Brand-Building.
West Palm Beach, Florida Area

Content Strategist, Community Builder, Newsroom Manager with Flair for Editorial "Edge" and Media Brand-Building.
West Palm Beach, Florida Area
Top-Flight Media Product Manager. Experienced Recruiter and Manager of Cross-Cultural and Diversity Talent. Extensive International Media Experience. Multi-Platform Expert Ready to Deploy Online, Print, E-Mail, Social, and Good Old Fashioned Editorial Shoe Leather. Answer-Hound Technologist Yet an Easy-Going, Human Touch with People. A Leader Who Knows How to Make Followers. Fully Bilingual English-Spanish.
Globalization, Markets, Finance, Business, Politics, News, Media, Wall Street, Commodities, Monetary Policy, Free Trade, Emerging Markets, BRIC, Poverty, Development, Online, Community Management, Business, Finance, Investing
(Privately Held; Online Media industry)
October 2007 — Present (1 year 10 months)
Editorial management of Moneynews.com, the financial Web site of
Newsmax Media, Inc., and a growing stable of print newsletters on
investing, health, leisure, and related topics
• More than doubled paid newsletters to nine, bolstering a
multi-million-dollar subscription base of 150,000+ readers
• More than doubled Web traffic to 2.2 million page views and
500,000 monthly unique visitors. Oversaw redesign of
Moneynews.com, raising content quality and consistency.
Added live financial data and video
• Managed multiple daily mailings to site and newsletter
subscribers, generating $35,000 in monthly revenue from inhouse
list marketing and third-party advertising
• Exclusive interviews with billionaire financiers Jim Rogers,
Wilbur Ross, and Steve Forbes
• Managed staff of three and contractor base recruited by me
for financial news reporting and health and finance
ghostwriting assignments, budget tracking
(Privately Held; Writing and Editing industry)
July 2000 — October 2007 (7 years 4 months)
Monthly, trilingual (Spanish, English, Portuguese) business
magazine (87,000+ paid circulation) covering Latin America. Editor-in-Chief beginning November 2003, after stints as technology editor
and then managing editor from mid-2000 hire date.
• Twenty-six editorial and design awards in six years, including
personal recognition for outstanding editorial commentary
• Redefined editorial mission, moving focus to global voices
and exclusives. Published an unbroken string of top
interviews that grew to include Bill Gates, Michael Dell, Peter
Lynch, John Bogle, Mark Hurd, and Anne Mulcahy plus presidents and top ministers from across Latin America
• Led the brand through the dot-com slump, reinventing
editorial while participating in a total redesign with creative
and sales. Owners later doubled cover price while increasing
ad rates and keeping circulation steady at historic highs. Two
closest competitors collapsed
• Built a network of 45 international senior journalists, reporting
in Portuguese, Spanish, and English from two dozen capital
cities across Latin America, Europe, and Asia
• Hired foreign correspondents (Mexico and Brazil). Hired and
organized an in-house staff with senior editors in three
languages and a senior researcher. Worked with production
and creatives to slash freelance budget 40 percent
• Developed audience-building online surveys on key
management and industry topics, gathering several hundred
thousand new names. Used survey results to generate
exclusive reader-generated features
• Developed timely e-mail news products that introduced a new
online sales category
(Sole Proprietorship; Myself Only; Publishing industry)
January 1998 — July 2000 (2 years 7 months)
Covered Asian and Russian financial collapse, Pinochet arrest in Spain, presidential elections (including an exclusive interview with then-candidate, later President Ricardo Lagos), national power blackouts and numerous cultural and economic slice-of-life stories. Freelance correspondent for major U.S. and European business publications in Santiago, Chile, including BusinessWeek, Newsweek, Christian Science Monitor and Latin Trade.
(Public Company; 1001-5000 employees; DJ; Publishing industry)
October 1996 — January 1998 (1 year 4 months)
Trashed competitors on market-moving delivery of monthly Central Bank numbers, forcing a major UK information service to give up and begin running the same figures later in the day (funny story, ask me sometime...). Covered political and financial events, mining developments, plus highly competitive corporate earnings, macroeconomic statistics and breaking stock and currency market news.
(Privately Held; 51-200 employees; Higher Education industry)
June 1996 — October 1996 (5 months)
Quite a few people told me to get my start in Chile teaching English, and I have to say I was skeptical, despite having taught at university level before. It was a pleasant enough job while I learned Spanish (I had no real Spanish skills upon arrival) and looked for a media job. I taught mostly mid-level professionals on their company's dime, a few upper management executives and one section of utterly reprobate Chilean teenagers who nonetheless eventually learned some English. I can only imagine it was torture for them to spend hours after regular school listening to me while their friends goofed off, but such is life being a child of the upper middle class in a developing country.
(Public Company; 501-1000 employees; KRI; Publishing industry)
October 1992 — June 1996 (3 years 9 months)
Key story broken: A city hall construction project run amok, causing enormous cost overruns for a city already charging the county's highest tax rate to seniors scraping by on inflation-ravaged incomes. Contractor fled the country. At the eventual ground breaking, the city manager told the assembled crowd, "Let's get this done before Greg Brown writes another story."
(Privately Held; 1-10 employees; Publishing industry)
August 1988 — August 1990 (2 years 1 month)
First journalism job out of school. Went from complete beginner to reporter and then writer-editor of suburban edition in my time there. A great job for learning a bit of everything: wrote headlines, copy, assigned myself stories, took pictures, did everything but lay it out and turn on the printing press.
(Sports industry)
May 1988 — August 1988 (4 months)
Right out of college, my roommate and I decided that, rather than look for jobs, we'd look for ourselves. So we set off to "thru-hike" the 2,000-mile long Appalachian Trail. Pretty much a mind-blowing experience on quite a few levels, but the punchline is that we started far too late in the spring to really do it all in one shot. I did about 900 miles (Georgia to Harper's Ferry, West Virginia and the length of Maine, which is an amazing place...) before the cold really kicked in hard -- not a little nippy but not-sure-I'll-survive hard chill with freezing rain. Still, a great experience.
MA , Literature in English , 1990 — 1992
Big state school (60,000 undergrad), but a small, elite grad program. We were 20 or so taking graduate courses from tenured PhDs. I ended up doing a defended thesis in literary theory under Dr. Gregory Ulmer. Some journalists use the word "deconstruction" to mean "analysis." I know what deconstruction actually means. No, no room to explain it here, sorry. Wikipedia has a good entry on it.
Dual-degree BA , English and History , 1984 — 1988
Perfect small school experience. I highly recommend it. All PhD staff, around 2,000 students. Campus is tiny and walkable, in a small, Florida, county-seat town shaded by 100-year-old oaks. My initial degree in History focused on ancient history and ancient texts. Finished that up and took on an English degree. At Stetson, only Accounting and English require exit exams to graduate. Most take it two or three times to pass. I passed first try.
Latin Trade, Stetson University Alumni Assocation, Networking with Gators, MiamiLink
Twenty-six ASBPE and TABPI awards in seven years under my tenure at Latin Trade (2000-2007)