Greg Brooks

Current

• Principal at West Third Group

Past

• Vice President at Jane Mobley Associates
• Vice President, Communications and Information Services at Illinois Manufacturers' Association
• Marketing Projects Manager at Peter Kiewit Son's, Inc.

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Recommended

12 people have recommended Greg

Connections

381 connections

Industry

Public Relations and Communications

Websites

• Engage, my blog

Greg Brooks’s Summary

Former journalist who went into policy and issues PR back in 1990 after a pretty good run in various editorial slots.

At various times, I've helped helped re-engineer marketing operations in turnaround companies, developed communications for major pro-business advocacy organizations and assisted clients/employers in the manufacturing, non-profit, transportation, infrastructure and development arenas. My opinionated thoughts on PR and business development can be found at www.greg-brooks.com

CURRENT AND RECENT PROJECTS:
(This is a representative sample; you'll get the idea, and the idea is “eclectic.”)

* Communications audit and plan for a regional MPO in the Midwest.

* Development of a strategic marketing plan for a public-sector agency in Southern California that wanted to sell consulting services to both private and public clients.

* On-call marketing strategy and support for a $100 million manufacturer in the material -handling industry.

* Repositioning and message refinement for a leading provider of management consulting and training services.

* Created and managed a regional public participation process that was the most successful effort of that type ever undertaken by the client, a public agency.

* Helped develop national research programs to determine the measurable impact of communications on customer relations and business operations in the drinking-water industry.

* Developed and ran a $3 million community outreach and PR effort for what was, at the time, the largest design-build project in the country.

* Led media relations for launch of the nation’s first fully automated, privately financed toll road, as well as for media surrounding a related Executive Order by former President Bush.

Greg Brooks’s Specialties:

Marketing, public relations, public affairs, public involvement, media relations, strategic message development, editorial product development, business development, Web analysis/architecture.

Greg Brooks’s Experience

• Principal

  West Third Group

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  February 2001 — Present (7 years 4 months)

  WTG provides counsel, strategies and solutions for those who have to engage the policymakers, the public or key customer segments. Our primary focus is in issues-based (rather than product-based), marketing and communications, with practice areas in public involvement, community relations, decisonmaking analysis and qualitative/quantitative research.

• Vice President

  Jane Mobley Associates

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  April 2001 — January 2004 (2 years 10 months)

  Member of management team at top-5 agency in the Kansas City market. JMA has national practices in public involvement, public information and community relations, primarily in the areas of public infrastructure and planning. Focus was divided between project management/execution and business development.

• Vice President, Communications and Information Services

  Illinois Manufacturers' Association

  (Non-Profit; 11-50 employees; Public Relations and Communications industry)

  September 1998 — September 2000 (2 years 1 month)

  Corporate officer responsible for communicating the mission and programs of Illinois' leading pro-business organization to members, media and legislators. Staff of two, annual budget of $600,000. Extensive contact with media; repositioned/redesigned publications won more than 20 awards and boosted member involvement.
  
  Typical project: Econometric model allowing members to calculate -- and communicate to elected officials -- the real economic impact of their business in the community. Also created policy analyses related to key IMA initiatives.
  
  Key accomplishments: Reduced overall outreach budget by one-third while boosting the number of communications/outreach products. Oversaw redesign and redeployment of Web site with more than 1,000 pages of information. Rolled out Illinois' most successful affinity program for selling electricity in a newly deregulated market.

• Marketing Projects Manager

  Peter Kiewit Son's, Inc.

  (Privately Held; 5001-10,000 employees; Construction industry)

  March 1997 — September 1998 (1 year 7 months)

Additional Information

Greg Brooks’s Websites:

• Engage, my blog

Greg Brooks’s Groups:

•    Business Development Connections member
•    Kansas City Online Community member

Greg Brooks’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch