Greg Brooks

Current

Principal at West Third Group

Past

Vice President at Jane Mobley Associates
Vice President, Communications and Information Services at Illinois Manufacturers' Association
Marketing Projects Manager at Peter Kiewit Son's, Inc.

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Education

California State Polytechnic University-Pomona

Recommended

14 people have recommended Greg

Connections

500+ connections

Industry

Public Relations and Communications

Websites

Engage, my blog

Greg Brooks’s Summary

My company, West Third Group delivers solutions in two major practice areas:

* We provide managed editorial solutions for newspapers (typically in the special-sections area) and corporate clients. These services range from outsourced layout and production to turnkey department management covering all content and operations for multiple sections/publications. Our work in this area is priced on a "utility model," with fixed, per-page rates that let clients adjust their budgets in real time as page counts rise and fall.

* We create strategic marketing plans and campaigns for clients in the private and public sector, with particular emphasis on policy/issue communications, public involvement and business-to-business marketing.

At various times, we've helped helped re-engineer marketing operations in turnaround companies, developed communications for major pro-business advocacy organizations and assisted clients in the manufacturing, non-profit, transportation, infrastructure and development arenas.

SELECT PROJECTS
* Turnkey special sections outsourcing programs at metro daily newspapers.

* Communications audits and plans for a several Metropolitan Planning Organizations.

* Development of a strategic marketing plan for a public-sector agency that wanted to sell consulting services to both private and public clients.

* On-call marketing strategy and support for a $100 million manufacturer in the material-handling industry.

Greg Brooks’s Specialties:

Editorial outsourcing, newspapers, publication management, marketing, public relations, public affairs, public involvement, media relations, strategic message development, editorial product development, business development, Web analysis/architecture.

Greg Brooks’s Experience

Principal

West Third Group

(Privately Held; 1-10 employees; Public Relations and Communications industry)

February 2001 — Present (8 years 10 months)

WTG provides counsel, strategies and solutions for those who have to engage the policymakers, the public or key customer segments. Our primary focus is in issues-based (rather than product-based), marketing and communications, with practice areas in public involvement, community relations, decisonmaking analysis and qualitative/quantitative research.
Vice President

Jane Mobley Associates

(Privately Held; 11-50 employees; Public Relations and Communications industry)

April 2001 — January 2004 (2 years 10 months)

Member of management team at top-5 agency in the Kansas City market. JMA has national practices in public involvement, public information and community relations, primarily in the areas of public infrastructure and planning. Focus was divided between project management/execution and business development.
Vice President, Communications and Information Services

Illinois Manufacturers' Association

(Non-Profit; 11-50 employees; Public Relations and Communications industry)

September 1998 — September 2000 (2 years 1 month)

Corporate officer responsible for communicating the mission and programs of Illinois' leading pro-business organization to members, media and legislators. Staff of two, annual budget of $600,000. Extensive contact with media; repositioned/redesigned publications won more than 20 awards and boosted member involvement.

Typical project: Econometric model allowing members to calculate -- and communicate to elected officials -- the real economic impact of their business in the community. Also created policy analyses related to key IMA initiatives.

Key accomplishments: Reduced overall outreach budget by one-third while boosting the number of communications/outreach products. Oversaw redesign and redeployment of Web site with more than 1,000 pages of information. Rolled out Illinois' most successful affinity program for selling electricity in a newly deregulated market.
Marketing Projects Manager

Peter Kiewit Son's, Inc.

(Privately Held; 5001-10,000 employees; Construction industry)

March 1997 — September 1998 (1 year 7 months)

Greg Brooks’s Education

California State Polytechnic University-Pomona

Communications 1985 — 1987

Additional Information

Greg Brooks’s Websites:

Engage, my blog

Greg Brooks’s Groups:

Inbound Marketers - For Marketing Professionals
The RFP Database
Online Advertising Professionals
ThoseinMedia
YoungPRPros
Procurement Professionals (#1 supply chain & sourcing group) Business, network, career & jobs
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Public Relations Professionals
Coffman Group Members Community
Localized Marketing Professionals
SalesBlogcast.com
Business Development Connections
Kansas City Online Community
Newspaper Professionals Network
Local Newspapers
Deal Flow Source
Procurement of marketing