Enabling market breakthrough
Toronto, Canada Area
- Past
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- Marketing Director at Primal Fusion
- Founder at TagOver
- Consultant at The Boston Consulting Group
5 more...
- Education
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- Stanford University Graduate School of Business
- Ecole des hautes Etudes commerciales du Nord
- University of Strathclyde
- Recommended
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6 people have recommended Greg - Connections
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390
connections
- Industry
- Management Consulting
- Websites
Greg Boutin’s Summary
My core specialty is in shaping business models that take innovations to revenue.
Serving clients on both a retainer basis and a project basis, I work primarily with funded tech companies and help them increase their revenue and valuation through end-to-end strategic planning, marketing and communications, product management and business development services.
Popular services include Strategic planning help, Revenue strategy, Blue-ocean strategy workshops, Product (re-)positioning, Profitability analysis, Strategic business development.
Vertical focus:
* Web 3.0, Web 2.0, Semantic Web, Knowledge Management, Tagging. Blog at SemanticsIncorporated.com. Regular member of the “Semantic Web gang” podcast. Conference speaker, e.g. Web 3.0 conference recently. Article published in Nodalities Magazine.
* Clean Energy Markets, Solar Power, Green Technologies. Involved in cleantech for >15 years. Article published in Renewable Energy World magazine and REInsider.
* Expertise in a range of other verticals, e.g. banking services, telecom, retail, consumer electronics. Presently assisting a web venture to enter the banking market.
I currently author a book on innovation entrepreneurship and welcome all contributions, especially true stories related to the launch of breakout products and services.
Greg Boutin’s Specialties:
* Strategic planning: Agile planning methodology, organizational development, project prioritization, valuation, acquisition strategy
* Strategic marketing: growth strategy, positioning, competency review, consumer discovery, competitive analysis
* Product marketing: messaging, evangelization, thought leadership, lead generation, online marketing, market entry
* Product management: Pragmatic Marketing deployment, ideation, portfolio mix, profitability analysis
Greg Boutin’s Education
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Stanford University Graduate School of Business
MBA, 2003 — 2005
Assistant professor in web technologies and computer modeling
Fulbright scholar- Activities and Societies:
- Energy Club Co-Founder (co-organized largest conference in school history), Start-up Club, Consulting club
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Ecole des hautes Etudes commerciales du Nord
BSc/MSc, Commerce, 1994 — 1997
International trade and marketing
Top-5 business school in France -
University of Strathclyde
Year Abroad, Marketing, 1995 — 1996
UK
