Greg Bodenlos

Greg Bodenlos

Passionate marketing professional with social media and hospitality experience

Location
Greater Boston Area
Industry
Hospitality

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Greg Bodenlos's Overview

Current
Past
Education
Connections

500+ connections

Greg Bodenlos' Skills & Expertise

  1. Social Media Marketing
  2. Email Marketing
  3. Digital Marketing
  4. Social Media
  5. Hospitality
  6. Hotels
  7. Online Marketing
  8. SEO
  9. Integrated Marketing
  10. Digital Strategy
  11. Public Relations
  12. E-commerce
  13. SEM
  14. Marketing Strategy
  15. Blogging
  16. Tourism
  17. Public Speaking
  18. Sales Management
  19. Hospitality Management
  20. Lead Generation
  21. Online Advertising
  22. Marketing Management
  23. Promotions
  24. SMO
  25. Strategic Communications
  26. Media Relations
  27. Digital Media
  28. Hospitality Consulting
  29. Copywriting
  30. Copy Editing
  31. Social Media Monitoring
  32. Social Media Development
  33. Social Media Outreach
  34. Sales Operations
  35. Destination Marketing
  36. Social Marketing
  37. Publications
  38. Marketing Communications
  39. Social Networking
  40. Event Marketing
  41. Brand Development
  42. Google Analytics
  43. Interactive Marketing
  44. Press Releases
  45. Strategic Planning
  46. Writing
  47. Market Analysis
  48. Affiliate Marketing
  49. Word Of Mouth Marketing
  50. Mobile Marketing

View All (50) Skills View Fewer Skills

Greg Bodenlos' Experience

Marketing at the Westin Copley Place

Westin Hotels & Resorts

August 2014Present (2 months) Greater Boston Area

Social Media & Marketing Freelance

Independent Contractor

April 2014July 2014 (4 months) Greater Boston Area

Marketing Manager

Revinate

July 2012March 2014 (1 year 9 months) Greater New York City Area

Digital Marketing Specialist

The Mark Hotel

February 2012July 2012 (6 months) Greater New York City Area

Social Media & Digital Marketing Strategist

Collective Media Group, LLC

October 2011April 2012 (7 months) Greater New York City Area

Manager, Internet Marketing - The Fairmont Southampton

Fairmont Hotels and Resorts

June 2010September 2011 (1 year 4 months) Bermuda

HSMAI Cornell Collegiate Chapter President

HSMAI

January 2008June 2010 (2 years 6 months)

Director of Student Affairs, Cornell Hotel Society

Cornell University, School of Hotel Administration

May 2009May 2010 (1 year 1 month)

Social Media Marketing Consultant

Hilton

July 2009October 2009 (4 months)

Professional Development Program (PDP) Guest & Academic Services Assistant Manager

Cornell University, School of Hotel Administration, The Office of Executive Education

May 2009July 2009 (3 months)

Sales and Catering Intern

Mandarin Oriental Hotel Group

May 2008August 2008 (4 months) Greater New York City Area

Greg Bodenlos' Publications

  • Wanted: Digital Bloodhounds For The Hotel Industry

    • National Public Radio (NPR)
    • March 26, 2012
    Authors: Greg Bodenlos

    These days, hotels aren't just looking to hire bellhops, concierges and housekeepers. What the industry really needs are digital bloodhounds: people who understand how to use new technologies to track — and attract — potential guests.

    One of those newfangled workers is Greg Bodenlos. At 24, he's just a couple of years out of Cornell University's School of Hotel Administration. His official title is digital marketing strategist at The Mark Hotel, a luxury hotel in New York City.

    But this profession is so fluid and new that Bodenlos had to write his own job description. Other hotels call the same position e-commerce manager, revenue manager, social media coordinator and at least five other titles.

  • Social Media Week, NYC 2012 Recap

    • Social Media Week New York
    • February 28, 2012
    Authors: Greg Bodenlos

    Social Media Week 2012 in NYC proved to live up to its hype, and then some. In case you missed any of the action, here's the complete recap, day-by-day, of some of the week's most engaging sessions as well as a stellar infographic that highlights visually some of the weeks' outcomes.

  • The Noob’s Guide to Online Marketing, Readable Font Size Edition

    • The Social Sonic Traveler
    • December 20, 2011
    Authors: Greg Bodenlos

    Over the past two years or so, every marketer and their mother has been buzzing around all the excitement that was this “shiny new object” called social media and the emergence of web 2.0. So much breath was spent on this emergent means of communicating that the phrase “social media” eventually became this omnipresent, top-of-mind topic matter for marketers to chatter incessantly about, yet few and far between knew how to effectively harness its power or, better yet, integrate it into their current online marketing strategies. Too often was the anecdotal case (now channelling my previous experiences doing social media consulting for hotels) that the resident Directors of Sales & Marketing silo-ed “social media” or, in the most dire of circumstances, multiple digital slices of the marketing plan pie, never realizing the imperative synergies that each component of your online marketing strategy should share with the traditional.
    While fortunately many savvy marketers have now realized this best practice as we head into 2012, there are still numerous left wondering how exactly to devise, implement, and execute these kinds of integrated, online marketing plans. The reality – as this infographic astutely points out – is that, for any business (especially hotels), your number one priority is optimizing your standalone (or branded subdomain) dot.com website. This should come as no surprise to anyone, as your dot.com site clearly has the greatest e-commerce revenue generation potential, ranks highest in search engines, and essentially serves as your brand’s content hub for everything relevant about your business. Couple these hard-and-true empirical facts with the increasingly mobile way consumers make their purchase decisions, and you best be sure that your dot.com landing pages – here referred to as your “marketing glue” – are fully optimized for the various spokes in the online marketing wheel below.

  • Best Practices in Search Engine Marketing and Optimization: The Case of the St. James Hotel

    • Cornell Hospitality Report / Cornell University's Center for Hospitality Research - November 2010
    • November 20, 2010

    The website redesign for the St. James Hotel in Red Wing, Minnesota, provides a test case for the best practices relating to website optimization for search engine marketing, using Google search as an example. The goal of search engine optimization is to ensure that a hotel’s website appears at or near the top of search engine results pages—in the area sometimes called the Golden Triangle. Although the case focuses on Google, the principles are similar for all search engines and meta-search engines. Search engine optimization is based on the idea of making sure that your hotel’s site appears near the top of the listing when a would-be guest types a keyword query into the search engine. The goal of search engine algorithms is to present the most relevant pages for each query. To make sure that your pages are included in the “relevant” group, your website must include a logical presentation of appropriate keywords on each page. Tags for page headings and photographs should align with keywords for each page’s topic. By including a site diagram, a hotel can assist Google’s web crawlers in locating and indexing all pages on a website. Further authority is added when outside agencies link into a page and when a hotel is listed on the webpages of local tourism agencies. Finally, a hotel can purchase keywords or position on the search results page, in a section clearly labeled as sponsored results. This area does receive users’ attention, but not as much as the “organic” search results do.

  • Leveraging LinkedIn to Land a Job, Parts 1 & 2

    • Social Media Week New York 2012
    • December 19, 2011
    Authors: Greg Bodenlos

    I recently stumbled upon a really interesting infographic (because seriously, what infographics have you come across that weren’t interesting?) billed as the LinkedIn Boot Camp (praise you Mashable and Pete Cashmore!). It immediately sparked a barrage of pre-conceived opinions I possessed about this social networking site. I decided to take the time to offer a bit of a point-counterpoint analysis on this, largely spot-on piece outlining nine ways to best take advantage of the site’s functionality and features. Note: please excuse the somewhat corn-ball ‘boot camp’ metaphors that each point leads with; they were MindShare.com’s, not this author’s, choice of vernacular.

  • SMWNYC Attendee Tips…from an Attendee

    • Social Media Week New York 2012
    • January 24, 2012
    Authors: Greg Bodenlos

    Many of your fine social media-savvy folks are aware that the official floodgates for Social Media Week 2012 registration have opened. As a resident New Yorker, I’ll be hitting the pavement hard throughout the NYC boroughs, blitzing innumerable SMWNYC 2012 events for the second consecutive year. As a returning attendee, I figured it apropos to offer some helpful suggestions to newbie attendees mapping out Social Media Week schedules. My attendee tips for planning your Social Media Week visit

  • Top 10 Events for Social Media Week NYC 2012

    • Social Media Week New York 2012
    • January 23, 2012
    Authors: Greg Bodenlos

    Unsure which of the schmoragsborg events you should attend for Social Media Week 2012? I’m not sure either, but here’s my informed, albeit entirely subjective, opinion on the Top 10 events – ordered by date/time – I’m most looking forward to this year’s Social Media Week, New York City edition.

  • The Hotel Digital Marketing Specialist (DMS)

    • The Social Sonic Traveler
    • March 21, 2012
    Authors: Greg Bodenlos

    Since “officially” entering the hospitality digital marketing universe in 2009 – first as a social media strategist and then evolving my scope of work by focusing on larger, integrated digital marketing initiatives – my roles have consistently required a keen analytical approach. If we rewind three years ago, the social space was convoluted by ROI skepticism, with the hotel marketing key decision makers ascertaining a titanic level of uncertainty over why truly their hotel(s) should invest in social, location or even digital marketing for that matter. As a result, those specifically who “championed” the social media investment, at the time, were tasked with finding ways to prove their worth as digital marketers, focusing on media impressions acquired and social reach metrics – whenever available – to validate their “successes” for the hotels.

Greg Bodenlos' Summary

Passionate about sales and marketing in the hospitality and lifestyle industry, specifically as it relates to the dynamic digital, and highly social, marketing and e-commerce spaces. Eventual career goal of being a Director of Sales & Marketing for property and hotel company.

Specialties: Social media marketing consultation, competitive pricing analysis, digital marketing, writing for publication, HSMAI Chapter Leadership

Greg Bodenlos' Education

Cornell University

Hotel Administration, Bachelor of Science, Marketing

20062010

• Driven student leader with an academic and extracurricular focus geared toward pursuing a career in destination marketing
• Completed coursework includes a variety of advance-level sales & marketing classes, including: Integrated Marketing Communications (HADM 4429), Understanding & Managing Hospitality Sales (HADM 4440), Hospitality Pricing & Analysis (HADM 4446), and Brand Management (HADM 5540)

Activities and Societies: Dean's List (4 semesters) (2009) Cornell University New Student Orientation Program, Orientation Leader & Orientation Supervisor (2008, 2009) Cornell Unversity CyberTower: Featured as “student voice” on creating impactful power point presentation (2009)

Cornell University

Hotel Administration, Marketing

20092010

Activities and Societies: Cornell Hotel Society, New Student Orientation, Cornell Daily Sun

Greg Bodenlos' Certifications

  • Hubspot Inbound Marketing Certification

    • HubSpot
    • April 2014 to May 2015
  • History of Rock, Part One

    • Coursera
    • June 2014

Greg Bodenlos' Languages

  • Spanish

Greg Bodenlos' Projects

  • Revinate Social Media Webinar - Panelist

    • June 2013 to Present

    Using Social Media for Crisis Management:

    In the wake of an unexpected disaster, real-time, responsive communication is essential. As we learned from the Boston bombings last month or even 9/11, when phone lines are down, people turn to social media for real-time information and instructions. Hotels need to plan for the unexpected and be ready with a clear communications plan for when disaster strikes.

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