Greg ASSEMAT TESSANDIER

Current

• Global Digital Marketing Manager Bacardi at Bacardi Global Brands

Past

• Account Director at Lean Mean Fighting Machine
• Account Director at PUBLICIS NET
• Marketing Designer at PUBLICIS NET

• Part time Manager at COLETTE CONCEPT STORE

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Education

• Université Panthéon Assas (Paris II)
• Université Panthéon Assas (Paris II)

Recommended

4 people have recommended Greg

Connections

112 connections

Industry

Marketing and Advertising

Websites

• We Are Ideas - Digital Ideas
• Computer Love

Greg ASSEMAT TESSANDIER’s Summary

Exercise my managerial skills in developing accounts through custom build, original and creative strategies.
Successfully operate in a fast paced global environment thus developing my international expertise.

- Key Account management
- Digital Strategic Planning
- Building up 360° global marketing projects
- Powerful asset in new business pitches
- Very strong creative commitment
- Management of creative and project teams
- Consultant for design portals and blog culture for brands

Greg ASSEMAT TESSANDIER’s Specialties:

Account Management
Digital Strategic Planning
Team Management
360° Marketing
Creative Thinking
New and Newer Media Marketing
Two Way Marketing

Greg ASSEMAT TESSANDIER’s Experience

• Global Digital Marketing Manager Bacardi

  Bacardi Global Brands

  (Privately Held; 5001-10,000 employees; Wine and Spirits industry)

  August 2007 — Present (10 months)

  - Integrate Digital and Newer Media in Bacardi Global Marketing Strategy
  - Produce Creative Digital Marketing strategies and plans
  - Drive Digital Innovation
  - Provide Digital Consultancy to Bacardi Brand Directors/Managers and across all markets
  - Manage multiple and complex projects/campaigns, across a broad range of markets
  - Transform Bacardi into the most digitally relevant spirit brand

• Account Director

  Lean Mean Fighting Machine

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2007 — July 2007 (7 months)

  Lean Mean Fighting Machine is a small creative hotshop in London. We believe that great online advertising is rare, in big part because the focus is mainly on technology and design and not big persuasive ideas. We bring all three together to make advertising campaigns that harness the medium but are always driven by insightful, original ideas that sell.
  
  In charge of the following accounts:
  Emirates Airlines, Harper Collins, Coty Prestige, Canon (B to B)
  
  New Business won:
  RAF, Coty Prestige - Joop! GO, Coty Prestige - Sarah Jessica Parker Covet, FHM, Canon (B to B)

• Account Director

  PUBLICIS NET

  (Privately Held; 51-200 employees; Internet industry)

  January 2004 — December 2006 (3 years)

  - Development of interactive strategies
  - Building up 360° global marketing projects
  - Management of creative and project teams
  - Powerful asset in new business pitches
  
  In charge of the following accounts:
  2006 : Diesel, SFR (Vodafone Group), Coca-Cola Blak, Nestlé, Nescafé France, Publicis Groupe, Publicis Worldwide
  2005 : Garnier International, SFR (Vodafone Group), Lesieur, Publicis Groupe, Nescafé NES
  2004 : Nescafé NESFUSION (Nestlé), Publicis Groupe
  
  New business won:
  2006 : Diesel, Coca-Cola BlaK, Lesieur, Nescafé France
  2005 : SFR, Galeries Lafayette
  2004 : Lesieur, Lafayette VO, Dassault Systèmes

• Marketing Designer

  PUBLICIS NET

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  July 2003 — December 2003 (6 months)

  Design interactive concepts, Copywriting, Wireframes and Strategic Planning for clients (Dim, Nescafé NESFUSION, Thomson Lyra, Publicis Groupe, Ballantine’s, Garnier) or for online pitches

• Part time Manager

  COLETTE CONCEPT STORE

  (Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)

  July 2002 — October 2003 (1 year 4 months)

Greg ASSEMAT TESSANDIER’s Education

• Université Panthéon Assas (Paris II)

  Master, Digital Communication, 2003 — 2004

• Université Panthéon Assas (Paris II)

  Master, Business Law and Corporate, 1996 — 2001

Additional Information

Greg ASSEMAT TESSANDIER’s Websites:

• We Are Ideas - Digital Ideas
• Computer Love

Greg ASSEMAT TESSANDIER’s Interests:

We Are Ideas (http://www.weareideas.com/blog) is my blog.Why having one? Because I am passionate about ideas, creativity, curiosity... and sharing. Author for the Design / Fashion / Community portals Computer Love (http://cpluv.com/) and NTMY (http://ntmy.org/). Inspired by Street Cultures, Graphic Motion Web design, Independent Cinema & Electronic Music. Sneaker Collector. Nike only. For more than 10 years. Surfer for 15 years.

Greg ASSEMAT TESSANDIER’s Honors:

AWARDS:
2007: New York Festivals (Silver), W3 Awards (Gold, Silver, Silver)
2006: Festival de la publicité (Cristal, Cristal, Cristal), W3 Awards(Gold, Silver), Webaward (Gold), 2 FWA
2005: Cannes Cyber Lion (Bronze), Clics d’or (Gold)
2004: Art Director’s Club (Silver)
2002: Grant of the National Book Center

FINALISTS:
2007: Webby Awards, Webby Awards
2006: Eurobest, Clics d'or
2005: Art Director’s Club - London International Advertising Awards - Clics d’or

Greg ASSEMAT TESSANDIER’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch