Greg ASSEMAT TESSANDIER

Current

• Global Head of Digital at Bacardi Global Brands

Past

• Global Digital Marketing Manager Bacardi at Bacardi Global Brands
• Account Director at Lean Mean Fighting Machine
• Account Director at PUBLICIS NET

• Marketing Designer at PUBLICIS NET
• Part time Manager at COLETTE CONCEPT STORE

see less...

2 more...

Education

• Université Panthéon Assas (Paris II)
• Université Panthéon Assas (Paris II)

Recommended

6 people have recommended Greg

Connections

238 connections

Industry

Marketing and Advertising

Websites

• We Are Ideas - Digital Ideas
• Computer Love

Greg ASSEMAT TESSANDIER’s Summary

Develop international brands through global marketing strategies & establishing digital as a core consumer engagement driver, delivering value back to the business.

Operate in a fast paced global environment.

Speaker / Moderator at various conferences (Music & Brand Panel, Developing integrated, multichannel marketing campaigns...)

Greg ASSEMAT TESSANDIER’s Specialties:

- Client Services
- Digital Strategic Planning
- Consumer Trends
- 360° Communication
- Creative Thinking
- New and Newer Media Intelligence
- Social Media
- Digital Music & Partnership
- Measurement
- Team Building
- Team Management
- Budget Negotiation

Greg ASSEMAT TESSANDIER’s Experience

• Global Head of Digital

  Bacardi Global Brands

  (Wine and Spirits industry)

  January 2009 — Present (11 months)

  Lead the global digital marketing team across a portfolio of 8 global brands worldwide.

• Global Digital Marketing Manager Bacardi

  Bacardi Global Brands

  (Privately Held; Wine and Spirits industry)

  August 2007 — December 2008 (1 year 5 months)

  Development of the Global Digital Strategy - Provide expert advice and strategic insights to senior marketing executives - Create and implement global campaigns in complex 50+ markets environment - Drive digital innovation - Manage digital budget and roster of digital agencies (creative, media, PR)
  
  Key milestones: Roll out of Bacardi's digital marketing hub across 50+ markets – Development and activation of a new music influencer model - SEO and online PR strategy - Social Media monitoring implementation- Mobile strategy and application development - Creation of global digital marketing initiatives (online advertising campaigns, viral movies production and seeding, Facebook ads, social application development, widgets, experience led websites)

• Account Director

  Lean Mean Fighting Machine

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2007 — July 2007 (7 months)

  Lean Mean Fighting Machine is a small creative hotshop in London. We believe that great online advertising is rare, in big part because the focus is mainly on technology and design and not big persuasive ideas. We bring all three together to make advertising campaigns that harness the medium but are always driven by insightful, original ideas that sell.
  
  In charge of the following accounts:
  Emirates Airlines, Harper Collins, Coty Prestige, Canon (B to B)
  
  New Business won:
  RAF, Coty Prestige - Joop! GO, Coty Prestige - Sarah Jessica Parker Covet, FHM, Canon (B to B)

• Account Director

  PUBLICIS NET

  (Privately Held; 51-200 employees; Internet industry)

  January 2004 — December 2006 (3 years )

  - Development of interactive strategies
  - Building up 360° global marketing projects
  - Management of creative and project teams
  - Powerful asset in new business pitches
  
  In charge of the following accounts:
  2006 : Diesel, SFR (Vodafone Group), Coca-Cola Blak, Nestlé, Nescafé France, Publicis Groupe, Publicis Worldwide
  2005 : Garnier International, SFR (Vodafone Group), Lesieur, Publicis Groupe, Nescafé NES
  2004 : Nescafé NESFUSION (Nestlé), Publicis Groupe
  
  New business won:
  2006 : Diesel, Coca-Cola BlaK, Lesieur, Nescafé France
  2005 : SFR, Galeries Lafayette
  2004 : Lesieur, Lafayette VO, Dassault Systèmes

• Marketing Designer

  PUBLICIS NET

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  July 2003 — December 2003 (6 months)

  Design interactive concepts, Copywriting, Wireframes and Strategic Planning for clients (Dim, Nescafé NESFUSION, Thomson Lyra, Publicis Groupe, Ballantine’s, Garnier) or for online pitches

• Part time Manager

  COLETTE CONCEPT STORE

  (Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)

  July 2002 — October 2003 (1 year 4 months)

Greg ASSEMAT TESSANDIER’s Education

• Université Panthéon Assas (Paris II)

  Master , Digital Communication , 2003 — 2004

• Université Panthéon Assas (Paris II)

  Master , Business Law and Corporate , 1996 — 2001

Additional Information

Greg ASSEMAT TESSANDIER’s Websites:

• We Are Ideas - Digital Ideas
• Computer Love

Greg ASSEMAT TESSANDIER’s Interests:

We Are Ideas (http://www.weareideas.com/blog) is my blog.Why having one? Because I am passionate about ideas, creativity, curiosity... and sharing. Author for the Design / Fashion / Community portals Computer Love (http://cpluv.com/) and NTMY (http://ntmy.org/). Inspired by Street Cultures, Graphic Motion Web design, Independent Cinema & Electronic Music. Sneaker Collector. Nike only. Surfer.

Greg ASSEMAT TESSANDIER’s Honors:

AWARDS:
2008: Cannes Cyber Lions (Gold, Silver, Silver), Clio (Bronze), Webby (Winner), One Show (Silver, Bronze), Mouse Awards (Gold, Silver)
2007: New York Festivals (Silver), W3 Awards (Gold, Silver, Silver)
2006: Festival de la publicité (Cristal, Cristal, Cristal), W3 Awards(Gold, Silver), Webaward (Gold), 2 FWA
2005: Cannes Cyber Lion (Bronze), Clics d’or (Gold)
2004: Art Director’s Club (Silver)
2002: Grant of the National Book Center

Greg ASSEMAT TESSANDIER’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch