
Senior Media Analyst at ReelSEO
Greater Chicago Area

Senior Media Analyst at ReelSEO
Greater Chicago Area
• Veteran in search marketing industry (both organic optimization and advertising) with over 11 years of client experience.
• Managed both online and traditional marketing and design projects for nearly 15 years.
• Columnist and analyst on search engine marketing industry for Search Engine Watch, Search Engine Land, ReelSEO, and Search Marketing Standard.
• Guest speaker at online marketing (including Search Engine Strategies and adtech), and speaker on professional search and usability at major universities.
• Consultant and facilitator in Web 2.0 fields (including video search marketing, podcast optimization and Flash) and search specialties including behavioral and cultural targeting, legal issues, web analytics, and emerging technologies.
• Proficient in industry-standard design programs across Mac and PCs, including photo-retouching, page layout, illustration, and multimedia.
• Excellent writing (extremely strong with SEO copywriting), presentation, and communications skills, including for traditional media (radio and television) and new media (webcasts and podcasts).
• Solid client, vendor, and staff management skills.
• Exceptional public relations skills and a wide range of industry and media contacts.
• Analyst in multiple search specialty fields, including video, podcast, news/pr, shopping, local, legal, link popularity, and Latino search.
• Cross-training and client application in usability, web analytics, and Web 2.0 technologies.
• Professional online video production and video search optimization.
• Professional audio/podcast production and optimization.
• Custom training solutions for small-to-large enterprises.
Documentary filmmaking, professional podcasting, Second Life, cartooning, running, traveling, exploring new restaurants, First Amendment issues, Chicago restaurants.
Chicago Interactive Marketing Association (CIMA), Usability Professionals Association, National Association of Photoshop Professionals., Video Search Marketing