Graham Hills

Current

Product Manager, Travel at Yahoo! Southeast Asia

Past

Web Content Manager at OctopusTravel.com
Online Product Manager at Tourism Western Australia
Chairman at Young Australians Tourism Association

Online Marketing Officer at Tourism Western Australia
Content Publisher at Tourism Western Australia
Events and Tourism Marketing Coordinator at Bibbulmun Track Foundation
Local Committee President at AIESEC at Curtin University

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Education

Curtin University of Technology
Universitas Gajah Mada

Recommended

7 people have recommended Graham

Connections

435 connections

Industry

Internet

Websites

Graham Hills’s Summary

I am a data driven online marketing professional with 7+ years experience in the travel industry having worked for Tourism Western Australia, OctopusTravel (a Travelport brand) and now Yahoo! South East Asia. I am currently based in Singapore.

I am passionate about the online space and embrace online trends. I have strong skills and experience in online marketing strategy, online campaign management, search engine marketing, SEO and analytics. I strive to increase conversion and overall return on advertising spend through a proactive approach to campaign management and strong attention to analytics.

I have advanced knowledge of Hitwise and Omniture Site Catalyst and am proficient with other analytics packages like WebTrends, Google Analytics and NetRatings SiteCensus.

I am a motivated team player with a strong desire to constantly challenge myself and others around me.

Graham Hills’s Specialties:

search engine optimisation, search engine marketing, online campaign management, email marketing, online performance analysis and benchmarking, web analytics, web measurement strategy, online product management, content strategy, online marketing strategy.

Additionally I speak Bahasa Indonesia.

Graham Hills’s Experience

Product Manager, Travel

Yahoo! Southeast Asia

(Internet industry)

December 2008 — Present (1 year )

I'm responsible for managing the travel products for Yahoo! in Southeast Asia and maximising the monetisation opportunities including display advertising, search (YSM), and booking revenue through managing various online travel partnerships. I aim to maximise web traffic through SEO and integration of the travel product across the Yahoo! network.

I am responsible for the ongoing development roadmap for travel products for the region and strive to offer the best travel experience for Yahoo! users.
Web Content Manager

OctopusTravel.com

(Privately Held; 201-500 employees; Leisure, Travel & Tourism industry)

December 2007 — November 2008 (1 year )

Responsible for content strategy, search engine optimisation and marketing, measurement strategy and exploring opportunities around user generated content. I also managed the translation/localization of content for the Octopus sites globally.

I recruited and built up a strong content team of 5 copywriters and a content publisher who have helped improve the quality and quantity of content for OctopusTravel business globally including hotel content, destination content and marketing content for email and other campaigns.

I managed several successful PPC campaigns in Australia and New Zealand as well as providing advice on campaigns in South East Asia.
Online Product Manager

Tourism Western Australia

(Government Agency; Leisure, Travel & Tourism industry)

August 2005 — November 2007 (2 years 4 months)

Whilst at Tourism WA I managed the major redevelopment of westernaustralia.com which launched in May 2007.

The redevelopment include a major visual redesign to better align the website with the Western Australia brand; an improved information architecture; incorporation of online video; a stronger focus on search engine optimisation; and the launch of targeted sites customised for different international markets.

I also managed the integration of Google Maps into westernaustralia.com which launched in September 2007. The maps highlight Western Australian tourism products and are a major holiday planning tool for consumers.

I have a strong focus on Search Engine Optimisation and Search Engine Marketing.

I developed a web measurement strategy and managed the implementation of Omniture Site Catalyst across westernaustralia.com and other Tourism WA websites to assist in demonstrating the value of online marketing as part of major brand and brand tactical campaigns.
Chairman

Young Australians Tourism Association

(Non-Profit; Leisure, Travel & Tourism industry)

May 2005 — May 2006 (1 year 1 month)
Online Marketing Officer

Tourism Western Australia

(Government Agency; 51-200 employees; Leisure, Travel & Tourism industry)

April 2004 — August 2005 (1 year 5 months)
Content Publisher

Tourism Western Australia

(Government Agency; 51-200 employees; Leisure, Travel & Tourism industry)

July 2003 — March 2004 (9 months)
Events and Tourism Marketing Coordinator

Bibbulmun Track Foundation

(Non-Profit; 1-10 employees; Leisure, Travel & Tourism industry)

February 2002 — June 2003 (1 year 5 months)
Local Committee President

AIESEC at Curtin University

(Non-Profit; Non-Profit Organization Management industry)

July 2000 — June 2001 (1 year )

Graham Hills’s Education

Curtin University of Technology

Bachelor , Commerce , 2000 — 2001

Activities and Societies:

AIESEC, Young Australians Tourism Association
Universitas Gajah Mada

Exchange Program , Bahasa Indonesia , 1999 — 1999

I studied at Universitas Gajah Mada in Yogyakarta, Indonesia, as part of the Australian Consortium of In Country Indonesian Studies (ACICIS) in 1999 for six months.

I studied Bahasa Indonesia for 5 years at High School and at University both in Australia and Indonesia.