Graham Gunst

Current

• Marketing Solutions Director at Nimblefish Technologies

Recommended

23 people have recommended Graham

Connections

500+ connections

Industry

Marketing and Advertising

Graham Gunst’s Summary

A strategic, forward-thinking business development and marketing professional with over 10 years of experience establishing new clients and building strong brands while generating measurable results. A unique business development and marketing communications skill set, including consumer research, strategic planning, brand positioning, interactive media, individualized communications and creative concept development. Experience with blue-chip brands across a variety of categories, with responsibility for client budgets exceeding $100 million and leading, directing and coordinating cross-functional client relationship teams (involving four direct reports and over a dozen additional resources).

Graham Gunst’s Specialties:

Business development, sales, marketing, advertising, branding, and communication consulting across all mediums (direct, online, offline, new and traditional marketing).

Graham Gunst’s Experience

• Marketing Solutions Director

  Nimblefish Technologies

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2004 — Present (5 years )

  • Responsible for building senior client relationships, leading strategy, staffing and development of one-to-one, direct and online micro-marketing solutions for existing Nimblefish clients, as well as developing and presenting targeted proposals for potential new client relationships
  • Led strategy, development, and implementation of revolutionary, multi-touch, variable Lowe’s kitchen remodel direct mail program featuring an online, highly variable PURL featuring individualized variable videos – resulting in incremental response over the control group
  • Developed innovative marketing program to enable individual VOD recommendations to be delivered via a multi-touch direct marketing effort
  • Management responsibilities include leading annual budget planning, negotiating annual firm agreements, managing profitability and team development