
Board Director at Frank Bette Center for the Arts
San Francisco Bay Area

Board Director at Frank Bette Center for the Arts
San Francisco Bay Area
A leader, motivator, manager and ‘doer’, with a focus on deliverables and history of achieving results through teams.
Skilled in building strategic relationships, brand development and marketing, product management and the customer (user) experience.
Versatile, experienced manager with extensive international experience at senior management level in technology companies, aviation, and not-for-profit organizations.
..... and passionate photographer!
Branding & identity, strategic marketing, Customer Experience programs, not-for-profit organizations, product management, certification programs, facilitation, PR, Sales management, Intellectual property licensing, trademark management.
(Non-Profit; Non-Profit Organization Management industry)
April 2009 — Present (4 months)
Board member, and part of the team that guides the Center's strategy and operations programs - with particular focus on strategy, marketing and operations.
(Non-Profit; Health, Wellness and Fitness industry)
January 2009 — Present (7 months)
Board member, guiding strategic direction, business and marketing.
(Privately Held; Information Technology and Services industry)
March 2008 — Present (1 year 5 months)
Responsible for all aspects of business development and organizational growth in the USA and Canada
(Privately Held; Myself Only; Arts and Crafts industry)
October 2006 — Present (2 years 10 months)
I lived one of my dreams and started a full service commercial and fine-art photography studio in Oakland (www.brearleyphoto.com) in 2006.
(Privately Held; 1-10 employees; Information Technology and Services industry)
September 2006 — Present (2 years 11 months)
Founded Enigma in 2006 to bring Brand, Marketing and Customer Experience expertise to small & medium enterprises - especially high-tech and not-for-profits - in the San Francisco Bay Area.
2007 Not-for-profit: Naming and brand logo development project.
2007 Arts training organization: market segmentation, brand strategy, key messaging, web site assessment.
2007 Silicon Valley startup: from early stage startup through strategy, product planning and VC first round presentations.
2006 - 2007 Software Consultancy: Target audience identification, brand positioning, message development, web site update & sales process development.
(Non-Profit; 11-50 employees; Management Consulting industry)
March 2006 — Present (3 years 5 months)
I currently lead the team supporting Ombudsman Services of Contra Costa with a Brand Strategy and Key Messages grant.
The Taproot Foundation is the leading provider of pro bono marketing, HR and IT services to the nonprofit sector. Taproot Foundation has engaged more than 2,000 business professionals in pro bono service, delivering an estimated market value of $18 million in pro bono services to nonprofit organizations. Volunteering with the Taproot Foundation is a great way to build your skills, really understand the nonprofit sector, and network with corporate professionals from Fortune 500 and boutique companies. If you’re looking for a way to really make an impact in 2007, please think about becoming a Taproot Foundation volunteer.
www.taprootfoundation.org/volunteering.
(Privately Held; 1-10 employees; Computer Software industry)
February 2007 — May 2007 (4 months)
Developed product strategy, roadmap and goto market strategic direction and execution plans for a multi-media startup in Santa Clara.
Product development and strategic counsel for CEO, including pitch to VC for first round funding.
(Public Company; 51-200 employees; Information Technology and Services industry)
February 2004 — November 2006 (2 years 10 months)
Developed and launched certification program for Enterprise Architects (www.opengroup.org/itac), with over 1500 registered individuals in the first year.
Developed a professional association (in pilot, January 2007 launch) which - at
launch - will be the largest IT Architect body in the world.
Responsible for producing revenue of $10M.
(Non-Profit; 1-10 employees; Airlines/Aviation industry)
April 2002 — August 2006 (4 years 5 months)
Managed finances and a part of the leadership team of a national 501(C)3
membership organization that sets the rules, is the authority for and manager of all US competition aerobatics and selects US teams for world competitions.
(Privately Held; 11-50 employees; Information Technology and Services industry)
2000 — 2004 (4 years)
Developed Vision, Mission, key messages and positioning for organization and
redesigned the corporate web site (www.opengroup.org) to support 250 member
companies, over 6,000 active participants and over 150,000 document downloads per annum.
Increased membership by 25% year on year.
(Privately Held; 51-200 employees; Information Technology and Services industry)
March 1996 — February 2000 (4 years)
Developed and introduced a line of business to provide web-based services and infrastructure to startups and special interest groups. Developed Logo program for software application vendors.
Founded PKI Forum: recruited over 50 members and raised $600K revenue in first three months
Developed Works With certification program for application vendors.
(Privately Held; 51-200 employees; Information Technology and Services industry)
September 1992 — February 1996 (3 years 6 months)
Responsible for brand management of UNIX, Motif, X Window system and other programs.
Led the teams responsible for new product development and management of the company's trademark portfolio.
Doubled revenue each year for four years
Led new business development - $2M business in first year
Doubled customer base in two years
Profitability turnaround of $900K in first two years
Directed UNIX trademark program.
(Public Company; 10,001 or more employees; Information Technology and Services industry)
1987 — 1992 (5 years)
General Manager, OFFICEPOWER Applications Product Centre
Responsible for all aspects of product development, marketing, revenue and profit worldwide, with a staff of over 80.
• Project-managed creation of software portfolio for world's first SVR4 UNIX, SPARC-based system with software partners world-wide
• Increased revenue from $5M to $18M in two years
• 80% of revenue from products less than two years old
• Formed multi-company development partnership - gained ICL's ultimate accolade, the Excellence Award.
(Privately Held; 11-50 employees; Information Technology and Services industry)
1986 — 1987 (1 year)