Grady Locklear

Grady Locklear

Freelance Content Strategist

Location
Korea
Industry
Marketing and Advertising

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Grady Locklear's Overview

Current
  • Freelance Content Strategist at Locklear Consulting
  • English Teacher at Sasang University Language Program
Past
  • New Professionals Board Committee Member at PRSA Portland Metro
  • Marketing Manager at EthicsPoint, Inc
  • Marketing Analyst at EthicsPoint
  • PR Intern at Pierpoint Design & Branding
  • Staff Writer at The Whitworthian
Education
Connections

500+ connections

Websites

Grady Locklear's Summary

Communicator, content strategist, writer, PR professional and social media enthusiast.

After moving to San Francisco from Portland, OR, I've decided to teach English in South Korea for a year.

Currently serving as Vice President of Public Relations for the Busan Go-Getters Toastmasters Club.

Specialties: Writing, editing, social media strategy, messaging, owned media, project management.

Grady Locklear's Experience

Freelance Content Strategist

Locklear Consulting

May 2010Present (4 years 5 months) San Francisco Bay Area

Communications consulting, social media strategy, PR, marketing, editorial messaging and planning and other services.

English Teacher

Sasang University Language Program

March 2014Present (7 months) Geumjeong-gu, Busan, Korea

At SLP Academy, I teach English to students in first, second and sixth grades.

Digital Content Strategist

Waggener Edstrom

Privately Held; 501-1000 employees; Public Relations and Communications industry

January 2013October 2013 (10 months) San Francisco, CA

- Project management
Produced digital content projects with clients and internal partners, serving as project manager.

- Client relationship management
Primarily responsible for account management with a Microsoft client, proposing new strategies, giving presentations, researching and planning regular client meetings to stay ahead of client needs.

- Content strategy
Developed, planned, oversaw and presented content strategy plans, audits, research, process development, editorial calendars, creative brainstorms, owned media planning, and messaging frameworks.

- Ideation
Regularly participated in or lead brainstorming sessions for current or prospective clients looking for innovative ways to communicate.

- Social media
Developed, led and contributed to social media strategies for clients, primarily in the high tech sector.

- Wrote and edited press materials for online publication internally and for clients.

While most of my work was external, I also contributed to internal marketing messaging, Content Team evangelism, project documentation and process improvement.

Director at Large, New Professionals

PRSA Portland Metro

January 2013September 2013 (9 months) Portland, Oregon Area

Served as leader of the New Professionals group, helping PRSA professionals with 5 years experience or less gain skills, find jobs and grow their professional network.

Planned events such as agency tours, networking mixers and career development events in partnership with other PRSA groups including Masterminds and Professional Development.

Developed board committee, soliciting new ideas and building relationships. Helped coach two committee members to build @NewProsPRSA Twitter strategy.

Editorial Assistant

Waggener Edstrom

Privately Held; 501-1000 employees; Public Relations and Communications industry

May 2010January 2013 (2 years 9 months) Portland, Oregon Area

Digital / online-based public relations at Waggener Edstrom Worldwide, on the Studio D Content Team.

Coordinated writing team projects, tracked writing process across multiple clients and writers, brought together content packages that include related multimedia and social media assets; maintained editorial calendars.

Wrote and edited press materials.

Analyzed costs of content team projects, tracked ongoing budgets for large and ongoing engagements.

Guided internal clients toward the most effective method for telling news stories; audited online properties and developed social media strategies.

Coordinated high-profile client blogs.

New Professionals Board Committee Member

PRSA Portland Metro

January 2011December 2012 (2 years) Portland, Oregon Area

Served on the committee of the board of directors for the PRSA Portland Metro Chapter New Professionals Group.

Met regularly with board director / committee to help plan events and brainstorm ideas for the direction of the group. Helped manage the @NewProsPRSA Twitter handle.

Marketing Manager

EthicsPoint, Inc

Privately Held; 201-500 employees; Computer Software industry

December 2008December 2009 (1 year 1 month)

Marketing analyst, content creator and community manager.

Created 26 client case studies in 14 industries. Produced marketing whitepapers, wrote bylined articles for industry publications and submitted award nominations for clients.

Primarily responsible for managing company Facebook page, Twitter account and LinkedIn group, along with other social media strategies. Helped host webinars in WebEx and Live Meeting, conducted market research and competitive analysis, and liaisoned between clients and our PR group for industry articles.

Marketing Analyst

EthicsPoint

Privately Held; 201-500 employees; Computer Software industry

September 2008December 2008 (4 months)

Conducted market research and competitive analysis, researched and analyzed industry tradeshows and executive speaking opportunities, learned and practiced how to host webinars in Live Meeting; became Salesforce hero

PR Intern

Pierpoint Design & Branding

November 2007May 2008 (7 months)

Public Relations intern whose primary responsibility was to create, plan and promote the PierPong charity tournament. It was hugely successful and is now an annual event.

Responsible for budgeting, logistics, volunteer recruitment, sponsor recruitment, media relations / press releases. Wrote website and print content for tournament, managed social media sites, helped re-write corporate brochure for Pierpoint, helped produce promotional content for a major client.

Staff Writer

The Whitworthian

Privately Held; 11-50 employees; Newspapers industry

September 2007May 2008 (9 months)

The Whitworthian is Whitworth University's award-winning weekly student newspaper.

News team beat writer, opinion columnist; wrote online-exclusive content on a weekly basis.

Grady Locklear's Skills & Expertise

  1. Writing
  2. Editing
  3. Copywriting
  4. social media strategy
  5. Client Relationship Building
  6. Project Coordination
  7. Social Media Marketing
  8. Twitter
  9. Content Strategy
  10. Social Media
  11. Blogging
  12. Marketing Communications
  13. Copy Editing
  14. Content Development
  15. Web Content
  16. Strategic Communications
  17. Public Speaking
  18. New Media
  19. Marketing
  20. Event Management
  21. Facebook
  22. Creative Direction
  23. Publishing
  24. Editorial
  25. Market Research
  26. Publications
  27. CRM

View All (27) Skills View Fewer Skills

Grady Locklear's Publications

  • The Nostradamus-bot: When Computers See The Future Better Than We Do

    • Urban Times
    • August 20, 2013
    Authors: Grady Locklear

    An essay about the future and potential of anticipatory computing.

Grady Locklear's Education

Whitworth University

Communication, Writing, Public Relations

20042008

Activities and Societies: Men's Chorus, Student Newspaper, intramural ultimate frisbee, waterpolo club

Grady Locklear's Additional Information

Websites:
Interests:

Social Media, Communication, Content Strategy, Content Marketing, Copywriting, Public Relations, Marketing, Ethics, Rhetoric, Philosophy, Snowboarding, Music, Improvisation.

Groups and Associations:

PRSA Portland Metro Chapter, Toastmasters International

Honors and Awards:

Outstanding Leadership Award - Go-Getters Toastmasters Club, Busan, Korea - May 2014

Third Place, Toastmasters International Speech Contest District 33 and 34 - Portland, OR - May 2013

Multiple "Participant" ribbons throughout the years

Grady Locklear's Test Scores

  • Hubspot Academy Inbound Marketing Certification

    • September 2014
    • Score: 82

    This was a very fun side project to work on while teaching in South Korea. https://app.hubspot.com/academy-certification/404277/certification/1/

    Hubspot did a great job outlining what it takes to succeed with inbound marketing, and developing a challenging test to let people get "certified." I'll be applying some of these methods to my freelance marketing projects soon.

Grady Locklear's Projects

  • WE Love Brews

    • July 2013 to Present
    Team Members: Grady Locklear

    Our digital content team took to the streets at the Oregon Brewers Festival, hoping to learn what happens behind the scenes, create some great content, and have fun along the way.

    My role included project management, multimedia, social media advertising, development and content strategy.

    https://www.facebook.com/WELoveOBF

    https://www.twitter.com/WElovebrews

  • Me, Inc. Marketing Team

    • April 2013 to Present
    Team Members: Grady Locklear, Cari Vinci, Robin Stevens Payes, Rachel Abaqueta Leluc

    Developing marketing strategy to market Playbook and to promote new STEM/STEAM initiatives in planning School to College to Career transitions for teen girls.

Grady Locklear's Volunteer Experience & Causes

  • Volunteer Experience

    • VP Public Relations

      Toastmasters International, Busan Go-Getters Club
      March 2014 present (7 months)
  • Volunteer Interests

    • Causes I care about:

      • Children
      • Civil Rights and Social Action
      • Education
      • Human Rights
      • Science and Technology
    • Organizations I support:

      • International Red Cross
      • Bill & Melinda Gates Foundation
      • Oxfam
      • Kiva.org
      • charity: water

Contact Grady for:

  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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