Commercial Director at Google
Argentina
Commercial Director at Google
Argentina
Extensive business understanding of the media industry ( internet & traditional media )
15 years of experience focused on expanding commercial skills within known media companies as well others commercial corporations.
This includes business developing of major newspapers, magazines, cable start up in Latam and Spain, as well commercial take off for several internet sites.
Have worked for Clarín Newspaper ( Clarin Media Group ), Mtv Networks Latin America - Cable ( Viacom ), Animax Channel - Cable ( Hearst Corporation ), Infobae.com , Infobaeprofesional.com - Internet , Infobae newspaper. Commercial Director of the main radio station group in the local market (Radio 10 , Radio Mega , Radio Pop , Radio Amadeus ) and 10musica.com as a commercial proyect leader. Recently named Commercial Director for Google.com ( SPLATAM )
Defining business strategies and developing business opportunities for different media and other companies. Achieve higher degree of professionalism, consolidate sales and commercial teams . Teamwork-oriented leadership. Created a new business approach for different companies for the last 15 years.
(Public Company; 10,001 or more employees; Information Technology and Services industry)
January 2007 — Present (2 years 11 months)
Reporting to General Manager. Commercial operation of the Portal ( Search – Content Network – Site Targeting and others properties ). Develope business strategies and planning, fulfilling sales objectives. Product presentation & trainings to the local advertising market and trough the Latam region .
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
July 2005 — Present (4 years 5 months)
Direct report to General Manager. Implementing business strategies, planning, budgeting and setting sales targets for each radio station. Responsible for pricing and discount policy. Designed compensation and incentive plan plan for the sales staff.
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
April 2003 — July 2005 (2 years 4 months)
Direct report to Chairman. In charge of business planning and the development of economic and financial newspaper and associated portals. Implementing sales and marketing plans for advertising sales in said media. Analyzing budget and targets. Defining business strategies and developing business opportunities. Responsible for pricing and discount policy setting for domestic and international customers and agencies. Developing compensation and incentive plan for sales and marketing staff. Responsible for the supervision and evolution of the overall business management (billing, collection, commission system implementation).
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
April 2001 — April 2003 (2 years 1 month)
Direct report to General Manager / Miami . Marketing and selling channel's advertising space in Spain, Portugal and Latin America. Defining the regional sales and marketing plan and objectives. Introducing channel in target markets (customers and agencies at initial phase). Defining sales and marketing strategies for different target markets. Appointing business representatives and agencies. Planning and acquiring media in support of Marketing Miami. Assistance in connection with providers and external services (information, contents delivery, billing, payment, etc.). Member of Board of Directors.
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
May 1996 — February 2001 (4 years 10 months)
Direct report to VP. / Miami. In charge of leading and managing the channels strategy in Mexico, Argentina and Chile.
Defining market (advertising agencies) and corporate business policies. Business planning, budgeting and setting sales targets. Support in developing strategic alliances with key accounts. Legal Representative of the company in Argentina.
Direct Reports:
1 assistant, 3 Sales Managers, 3 account executives.
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
June 1993 — May 1996 (3 years )
Meeting sales targets defined for the Argentine market.Implementing the company's business policies. Direct sales to large, medium-sized and small customers and agencies. Business planning, budgeting and setting sales targets. Designed incentive plan for sales.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
July 1987 — June 1993 (6 years )
Meeting sales targets to large, medium-sized and small customers for the Americam Express Corporate card product.Budgeting and setting sales targets.Responsible for the supervision and the commercial evolution of the sales staff.
Degree in Marketing (inc.) , 1995 — 1998
Effective Presentations Seminar - Dale Carnegie 2000.
Speakeasy - Sandy Linverg New York 1999.
Planning & Control - Arthur Andersen.1995 (1 semester).
Accounting & Managerial Info - A.Andersen.1995 (1 semester).
Competetive Marketing I.A.E. 1995 (1 month).
Sales Management Seminar - I.D.E.A.1994 (1 semester).
War Marketing Seminar - H.S.M. Argentina. 1994.
Training in Management - Clarín 1994 (1 semester).
Executive Management Program American Express. 1992 (1 year)
Marketing Wharton School. 1994.
Conflict Resolution - Seminarium 1993.