Gianpaolo Lorusso

Gianpaolo Lorusso

Web Marketing & Usability Professional

Forlì Cesena Area, Italy
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Gianpaolo Lorusso know in common
  • Get introduced to Gianpaolo Lorusso
  • Contact Gianpaolo Lorusso directly

View Gianpaolo's full profile

Gianpaolo Lorusso's Overview

  • Marketing Manager at Studio Pleiadi
  • Marketing & export manager at Velincart
  • Quality assurance manager at Renografica
  • Nielsen Norman Group
  • Google Partnership Program
  • Madri web marketing

500+ connections


Gianpaolo Lorusso's Summary

Success is not easy money, but being proud of what you do.
Web marketing freelance consultant for several large Italian and international companies.
I have been working in the Search Engine Marketing field since late '90, becoming a freelance professional in 2008.
I am widening my interests to usability testing and information architecture.
Google Qualified Partner for AdWords since 2005, I am regularly helding speechs in several important web related events.
In 2012 I have ideated and organized ADworld Experience, the biggest Italian event on AdWords.
In my (little) spare time I am the content curator of, the first collaborative Ebook on web marketing, regularly updated by some of the most renowned Italian Internet experts.

Gianpaolo Lorusso's Projects

  • ADworld Experience

    • December 2011 to Present

    Success cases from the best Italian AdWords advertisers.
    The most renowned Italian event about Search Engine Advertising.


    • December 2009 to Present
    Team Members: Gianpaolo Lorusso

    The first Italian shared E-Book about Web Marketing regularly updated by some of the best Internet professionals in our Country.
    (available only in Italian)

Gianpaolo Lorusso's Publications

  • Free AdWords Synthetic Guide

    • ADworld Experience
    • November 13, 2013

    PDF (1,4Mb) The aim of this free guide is to provide you with all the essential information to setup and optimise your AdWords account, without wasting your time deepening marginal aspects. Its deliberately concise style is designed to keep maximum reading time below 30 minutes, thus making it a real ‘AdWords Cheat Sheet’.

  • Email Marketing

    • Bruno Editore
    • July 14, 2010
    Authors: Gianpaolo Lorusso, Ugo Cacciaguerra

    This 292 pages E-Book analyzes all the known best practices in the email marketing field, showing data from real test campaigns (unfortunately only available in the Italian version).

Gianpaolo Lorusso's Experience

Freelance professional

Gianpaolo Lorusso

Self-Employed; Myself Only; Internet industry

September 2004Present (10 years 1 month)

Online marketing specialist, I have been working on web projects for Roche, Datalogic, Ferretti Yachts, Kerakoll and Technogym (among the others).
Keyword advertising management, usability & information architect, Search Engines Optimization and content curation.
Helding speechs about web marketing and lecturing on SEO, SEM and WEB 2.0.

Marketing Manager

Studio Pleiadi

Privately Held; 11-50 employees; Internet industry

March 2005June 2008 (3 years 4 months)

Marketing Manager and Web Marketing Specialist for the biggest web agency of my area (at the time among the top 20 Italian agencies). Directly responsible for all new business development strategies and search engine visibility.

Marketing & export manager


July 2002May 2008 (5 years 11 months)

Site optimization for search engine and related managing of international prospects.

Quality assurance manager


July 2002January 2006 (3 years 7 months)

Project Manager

Proxima Srl

Public Company; 201-500 employees; Information Technology and Services industry

July 1999July 2002 (3 years 1 month)

I was one of the professionals in charge of implementing the leading Italian decision support system for Graphic Industries PROTO2000.

Ufficiale presso Nucleo Regionale di Polizia Tributaria

Guardia di Finanza

Government Agency; 10,001+ employees; Military industry

July 1996July 1999 (3 years 1 month)

Chief Officer of a Tax&Customs Police regional Office, I worked in the EU frauds repression having up to 40 NC officers at my orders.
I have had 2 different awards for successfull operations while on duty.

Gianpaolo Lorusso's Education

Nielsen Norman Group

Usability Week Seminars, Usability


I have attended Usability Week training courses by Nielsen Norman Group in Berlin (2009), Edinburgh (2010) and London (2011) about usability fundamentals, testing, writing for the web, influence of usability on human mind and designing complex applications.

Google Partnership Program


AdWords Qualified Professional since 2005

Activities and Societies:;idtf=011709121687999425732;

Madri web marketing

maximum, Web marketing specialist


Web Marketing Specialist Certification achieved for the first time in december 2002.

Activities and Societies: Corso di web marketing specialist

Trento School of Management

maximum, Master in marketing management


Annual Master in marketing Management for service industries operating on the international market. Two training periods - stages (in Italy and abroad).

Guardia di finanza

Military Professional Course


Guardia di Finanza Officers training course (Tax and Customs Police)

Università degli Studi di Bari

110 cum laude, Degree in Economics


Experimental graduation thesys written after an Erasmus Program Scholarship of six months in Copenhagen. Title: "Industry and Territory in Denmark".

Activities and Societies: Erasmus Partnership

Gianpaolo Lorusso's Skills & Expertise

  1. Web Marketing
  2. SEM
  3. SEO
  4. Google Adwords
  5. Information Architecture
  6. User Experience
  7. Usability
  8. Web Project Management
  9. Online Advertising
  10. Web Content Management
  11. E-commerce
  12. Web 2.0
  13. Google Analytics
  14. Web Analytics
  15. Email Marketing
  16. PPC

Gianpaolo Lorusso's Languages

  • Inglese

    (Full professional proficiency)
  • Spagnolo

    (Limited working proficiency)
  • Francese

    (Elementary proficiency)
  • Italiano

    (Native or bilingual proficiency)

Gianpaolo Lorusso's Certifications

  • Google AdWords Partnership Program

    • Google
    • January 2005

Gianpaolo Lorusso's Volunteer Experience & Causes

  • Volunteer Experience

    • Activist for local groups

      Amnesty International
      • Human Rights
      January 2004 present (10 years 9 months)
  • Volunteer Interests

    • Causes I care about:

      • Civil Rights and Social Action
      • Environment
      • Human Rights
      • Poverty Alleviation
    • Organizations I support:

      • Amnesty International
      • Greenpeace
      • Antoniano dei Frati Minori di Bologna
      • Associazione Comunità Papa Giovanni XXIII

Contact Gianpaolo for:

View Gianpaolo Lorusso’s full profile to...

  • See who you and Gianpaolo Lorusso know in common
  • Get introduced to Gianpaolo Lorusso
  • Contact Gianpaolo Lorusso directly

View Gianpaolo's full profile