Web Marketing & Usability Professional
- Forlì Cesena Area, Italy
- Marketing and Advertising
Gianpaolo Lorusso's Overview
- Freelance professional at Gianpaolo Lorusso
- Marketing Manager at Studio Pleiadi
- Marketing & export manager at Velincart
- Quality assurance manager at Renografica
- Nielsen Norman Group
- Google Partnership Program
- Madri web marketing
Trento School of Management
Guardia di finanza
Gianpaolo Lorusso's Summary
Success is not easy money, but being proud of what you do.
Web marketing freelance consultant for several large Italian and international companies.
I have been working in the Search Engine Marketing field since late '90, becoming a freelance professional in 2008.
I am widening my interests to usability testing and information architecture.
Google Qualified Partner for AdWords since 2005, I am regularly helding speechs in several important web related events.
In 2012 I have ideated and organized ADworld Experience, the biggest Italian event on AdWords.
In my (little) spare time I am the content curator of Sito-Perfetto.it, the first collaborative Ebook on web marketing, regularly updated by some of the most renowned Italian Internet experts.
Gianpaolo Lorusso's Projects
- December 2011 to Present
Success cases from the best Italian AdWords advertisers.
The most renowned Italian event about Search Engine Advertising.
Team Members: Gianpaolo Lorusso
- December 2009 to Present
The first Italian shared E-Book about Web Marketing regularly updated by some of the best Internet professionals in our Country.
(available only in Italian)
Gianpaolo Lorusso's Publications
Authors: Gianpaolo Lorusso
- ADworld Experience
- November 13, 2013
PDF (1,4Mb) The aim of this free guide is to provide you with all the essential information to setup and optimise your AdWords account, without wasting your time deepening marginal aspects. Its deliberately concise style is designed to keep maximum reading time below 30 minutes, thus making it a real ‘AdWords Cheat Sheet’.
Authors: Gianpaolo Lorusso, Ugo Cacciaguerra
- Bruno Editore
- July 14, 2010
This 292 pages E-Book analyzes all the known best practices in the email marketing field, showing data from real test campaigns (unfortunately only available in the Italian version).
Gianpaolo Lorusso's Experience
Self-Employed; Myself Only; Internet industry
September 2004 – Present (10 years 1 month)
Online marketing specialist, I have been working on web projects for Roche, Datalogic, Ferretti Yachts, Kerakoll and Technogym (among the others).
Keyword advertising management, usability & information architect, Search Engines Optimization and content curation.
Helding speechs about web marketing and lecturing on SEO, SEM and WEB 2.0.
Privately Held; 11-50 employees; Internet industry
March 2005 – June 2008 (3 years 4 months)
Marketing Manager and Web Marketing Specialist for the biggest web agency of my area (at the time among the top 20 Italian agencies). Directly responsible for all new business development strategies and search engine visibility.
Public Company; 201-500 employees; Information Technology and Services industry
July 1999 – July 2002 (3 years 1 month)
I was one of the professionals in charge of implementing the leading Italian decision support system for Graphic Industries PROTO2000.
Ufficiale presso Nucleo Regionale di Polizia Tributaria
Government Agency; 10,001+ employees; Military industry
July 1996 – July 1999 (3 years 1 month)
Chief Officer of a Tax&Customs Police regional Office, I worked in the EU frauds repression having up to 40 NC officers at my orders.
I have had 2 different awards for successfull operations while on duty.
Gianpaolo Lorusso's Education
Nielsen Norman Group
Usability Week Seminars, Usability
2009 – 2011
I have attended Usability Week training courses by Nielsen Norman Group in Berlin (2009), Edinburgh (2010) and London (2011) about usability fundamentals, testing, writing for the web, influence of usability on human mind and designing complex applications.
Google Partnership Program
2005 – 2014
AdWords Qualified Professional since 2005
Activities and Societies: https://www.google.com/partners/#a_profile;idtf=011709121687999425732;
Madri web marketing
maximum, Web marketing specialist
2002 – 2002
Web Marketing Specialist Certification achieved for the first time in december 2002.
Activities and Societies: Corso di web marketing specialist
Trento School of Management
maximum, Master in marketing management
1994 – 1995
Annual Master in marketing Management for service industries operating on the international market. Two training periods - stages (in Italy and abroad).
Guardia di finanza
Military Professional Course
1993 – 1994
Guardia di Finanza Officers training course (Tax and Customs Police)
110 cum laude, Degree in Economics
1987 – 1993
Experimental graduation thesys written after an Erasmus Program Scholarship of six months in Copenhagen. Title: "Industry and Territory in Denmark".
Activities and Societies: Erasmus Partnership
Gianpaolo Lorusso's Skills & Expertise
- Web Marketing
- Google Adwords
- Information Architecture
- User Experience
- Web Project Management
- Online Advertising
- Web Content Management
- Web 2.0
- Google Analytics
- Web Analytics
- Email Marketing
Gianpaolo Lorusso's Languages
Inglese(Full professional proficiency)
Spagnolo(Limited working proficiency)
Italiano(Native or bilingual proficiency)
Gianpaolo Lorusso's Certifications
Google AdWords Partnership Program
- January 2005
Gianpaolo Lorusso's Volunteer Experience & Causes
Causes I care about:
- Civil Rights and Social Action
- Human Rights
- Poverty Alleviation
Organizations I support:
- Amnesty International
- Antoniano dei Frati Minori di Bologna
- Associazione Comunità Papa Giovanni XXIII
Gianpaolo Lorusso's Additional Information
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