Gordon White

Gordon White

Digital Sales Manager for Discovery Europe

London, United Kingdom

Current
Past
  • Advertising Manager BBC Magazines Bristol at BBC Worldwide
  • Commercial Director at ID Digital Media
  • Business Development Manager at APN Digital Media
Education
  • University of Technology, Sydney
Connections
113 connections
Industry
Marketing and Advertising
Websites

Gordon White’s Summary

- Digital strategist for national and international companies

- Agency media sales specializing in online brand campaigns and integrated content.

- Web Development consultation for publishers and specialists media groups

- Site acquisition

- Internationally published on the subject of new media

Gordon White’s Specialties:

Integrated content, web media strategy, emerging media, social media, best uses of user generated content, copy writing for the web, video monetisation, cross-media campaigns


Gordon White’s Experience

  • Digital Sales Manager

    Discovery Networks

    (Public Company; Broadcast Media industry)

    February 2009Present (10 months)

  • Advertising Manager BBC Magazines Bristol

    BBC Worldwide

    (Privately Held; Broadcast Media industry)

    November 2008February 2009 (4 months)

    Advertising Manager for BBC Focus Magazine; the world's best science and technology monthly

  • Commercial Director

    ID Digital Media

    (Marketing and Advertising industry)

    March 2008July 2008 (5 months)

    Source and sign strategic media partnerships across Australasia. In charge of brand and product strategy for New Zealand's biggest independent online publisher.

  • Business Development Manager

    APN Digital Media

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    May 2007February 2008 (10 months)

    Acquire sites for the network, develop integrated content solutions for advertisers and agencies. Content and editorial strategy. Makes money online outside the banner

  • Network Business Manager

    APN Digital Media

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    December 2006June 2007 (7 months)

    Managing third party publishers on the APN Digital Media Network: reporting, site development, collateral, etc

  • Account Manager

    APN Digital Media

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    May 2006December 2006 (8 months)

    Managed a portfolio of agency clients; both national and international


Gordon White’s Education

  • University of Technology, Sydney

    Ba Comm , Media Arts and Production (interactive and writing) , 20002003


Additional Information

Gordon White’s Websites:

Gordon White’s Interests:

emerging media, advertiser created content, screenwriting, writing for new media, SCUBA diving, skiing, genre fiction, project management, theatre, science/technology

Gordon White’s Groups:

Pro Trader, New Zealand Writers Guild, PPA,

  •    Online Advertising Professionals
  •    Discovery Channel alumni group
  •    Comics and Graphic Novels

Gordon White’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • getting back in touch

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