Gordon Choi

Current

Head of PPC at Alibaba.com

Past

Project Manager at Clicks2Customers, Inc.
Senior Campaign Manager at Clicks2Customers, Inc.
Campaign Manager at Slickstreet Marketing

Website Link Researcher at Submit Express

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Education

University of South Africa/Universiteit van Suid-Afrika

Recommended

3 people have recommended Gordon

Connections

238 connections

Industry

Internet

Websites

Gordon Choi’s Summary

Gordon Choi's expertise includes Strategy development, consultation & budget estimation of paid search marketing & search engine optimization campaigns. Campaign management experience on US, UK and Chinese based paid search program platforms including Google Adwords, Yahoo Search Marketing (Overture), Miva (Findwhat & Espotting), MSN Adcenter, Ask (PPC) sponsored Listings, 7Search & Baidu (Jing-jia), with hundreds of thousands of dollar of marketing budgets.

Gordon specializes in:
- Creating Internet marketing proposals for clients
- Consult clients on paid search marketing and search engine optimization strategies
- Liaising with clients and campaign management teams
- Interpreting numerical figures of Internet marketing results
- Performing complex data analysis on Excel or spreadsheet environment
- Learning in an ever changing industry and organising research information
- Communicating in English, Mandarin and Cantonese
and he has solid understanding of web analytics and Internet technologies.

Gordon has been greatly involving in the Internet marketing since 2002 and has great understanding of web business models. He is also familiar with many online advertising platforms & opportunities.

Gordon launched a search engine marketing related blog www.gordonchoi.com.

Gordon Choi’s Specialties:

PPC & SEO campaign management, strategy development & consultation, project management

Gordon believes working in a multicultural environment in China allows him to gain enormous experience.

Gordon Choi’s Experience

Head of PPC

Alibaba.com

(Public Company; 1001-5000 employees; 1688.HK; Internet industry)

September 2007 — Present (11 months)

Gordon Choi is responsible for the overall strategies on paid search marketing and runs the PPC team for Alibaba.com. Gordon also manages other online marketing related projects and involves in some site-related product designs for Alibaba.com.
Project Manager

Clicks2Customers, Inc.

(Public Company; 11-50 employees; Internet industry)

June 2007 — September 2007 (4 months)

Gordon Choi managed a paid search marketing team of 14 people including campaign managers and assistants in which the team concurrently managed over 50 projects. Client projects included some of the biggest names in the US, UK and Australia mainly in the retail and travel sectors. He ensured monthly financial targets of projects were met by individual campaign managers and reported directly to the Managing Director.

In allocating resources, prioritizing tasks and improving campaign performance to meet short and long term targets, Gordon worked closely with clients, business development managers, account managers, strategists and consultants.

Gordon continuously advised individual team members the areas in which their skill sets and knowledge were required to improve, in order to stay on the edges of the very competitive industry.
Senior Campaign Manager

Clicks2Customers, Inc.

(Public Company; 11-50 employees; Internet industry)

February 2006 — May 2007 (1 year 4 months)

Gordon Choi managed a paid search (pay-per-click) campaign management team with 2-6 team members. He developed proposals and implemented paid search marketing campaign strategies for clients including eBay, Wal-mart, Palm Europe, Overstock, Hotel Club, Thomas Cook, and Thomson UK. Gordon researched paid search opportunities and techniques for clients and launched a search engine marketing related blog www.gordonchoi.com. He negotiated commission structure details with clients. Gordon's team managed hundreds of thousands of paid search marketing budgets on search engines including Google, Yahoo, MSN, Ask.com and Baidu. Gordon interpreted campaign reports and communicated with his team to make appropriate adjustments to marketing campaigns. He liaised with the technology team system and reporting requirements and consulted in reporting system integration projects. Gordon presented team reports to company CEO and/or Managing Director on a consistent basis.
Campaign Manager

Slickstreet Marketing

(Privately Held; 201-500 employees; Internet industry)

February 2002 — January 2006 (4 years)

Gordon Choi focused on Pay Per Click (PPC), Website Project Management and Search Engine Optimization (SEO) Link Development. Gordon managed a PPC team of 2 people and developed major marketing campaign strategies. Conventional and guerilla PPC strategies were implemented across 80 paid search engines including Google, Yahoo (Overture) and Gambling.com. He wrote search engine marketing proposals and managed marketing budgets of several hundred thousand US Dollars for clients. Gordon interpreted campaign reports and communicated with his team to make appropriate adjustments to the marketing campaigns. He presented PPC team reports to the Head of Marketing. Gordon also worked with the SEO manager in SEO research projects including overall site architecture, link building strategies, and site usability which involved 150 websites.
Website Link Researcher

Submit Express

(Privately Held; 11-50 employees; Internet industry)

May 2005 — November 2005 (7 months)

Gordon Choi performed website link development research over 300 clients of Submit Express as a part time job for 6 months.

Gordon Choi’s Education

University of South Africa/Universiteit van Suid-Afrika

BSc, Computer Science & Mathematics, 1999 — 2004

Graduated with majors in Computer Science and Mathematics

Additional Information

Gordon Choi’s Websites:

Gordon Choi’s Interests:

Internet Marketing Consulting, Search Engine Optimization, Paid Search Marketing, Blogging, Strategy Development, Project Management, Web 2.0, Social Media Marketing, Internet, Business Intelligence, Mathematics, Strategic Games.