Gopi Sangha

Current

• Founder at East of L.A. Lifestyle Group

Past

• Founder & Producer, HEAT Festival at University of California, Riverside
• Director of the Southern California Region at Hip Hop Congress

Education

• University of California, Riverside

Connections

31 connections

Industry

Entertainment

Websites

• East of L.A. Blog

Gopi Sangha’s Summary

I'm an independent individual who has a visionary perspective of pop-culture & entertainment in the 21st century, equipped with the know-how and skill sets to pragmatically realize the business potential of an ever changing, and growingly complex globalized culture. Creativity, research, know-how & hard work have allowed me to continuously inspire, innovate, and push the expectations from myself, my employers & my clients. Between non-profit organizing for Hip Hop Congress, founding & creating the HEAT Music Festival, weekly nightlife promotions, artist development & running a thriving music blog, I have learned and developed a very broad set of skills, experience, & networking necessary for successful entertainment related business ventures & opportunities.

Gopi Sangha’s Specialties:

Social Media Marketing, Event Consulting (Concerts/Festivals), Event Production, Branding & Identity, Talent Buying, & Artist Management.

Gopi Sangha’s Experience

• Founder

  East of L.A. Lifestyle Group

  (Entertainment industry)

  May 2008 — Present (1 year 7 months)

  East of L.A. is an independent marketing & entertainment company. It specializes in new media marketing & brand management and well as full service event management and consulting. East of L.A. currently operates two weekly nightlife promotions in the Greater Los Angeles area alongside a thriving music blog. It also represents the management and affairs an aspiring roster of Southern Californian musicians. http://www.EastofLA.com

• Founder & Producer, HEAT Festival

  University of California, Riverside

  (Educational Institution; Higher Education industry)

  October 2006 — June 2008 (1 year 9 months)

  Founded and produced the HEAT Festival at U.C. Riverside in its monumental first two year's of operation. I led a team which brainstormed the event, prepared budgets, booked talent, designed, marketed, produced & executed the festival which attracted 6,000 guests in its first year and 10,500 in its second year.
  
  In its second year the HEAT Festival featured 3 concurrent stages, two of which under massive festival tenting, and a lineup composing of: 311, Mos Def, Moby, Girl Talk, The Clipse, Circa Survive, Lies In Disguise, Afrobots, Monte Negro, Aloe Blacc, DJ Low B, L.A. Riots, Villians, & DJ Morsy.
  
  The festival has gone on to become the most successful event in U.C. Riverside's history, widely noted throughout college-entertainment industry & has quickly been adopted as U.C. Riverside's premier annual tradition.
  
  2008 HEAT Website:
  http://heat.ucr.edu/08/

• Director of the Southern California Region

  Hip Hop Congress

  (Entertainment industry)

  March 2005 — June 2008 (3 years 4 months)

  Founded the U.C. Riverside chapter of the national non-profit organization, Hip Hop Congress. In the duration I proctored the chapter, it was named "New Student Organization of the Year," and executed over 150 events. I went on to advise the other seven college-campus chapters of Hip Hop Congress throughout Southern California as well as shortly serving as National Coordinator of the organization.

Gopi Sangha’s Education

• University of California, Riverside

  B.S. , Political Science , 2004 — 2008

  Activities and Societies:

  Hip Hop Congress

Additional Information

Gopi Sangha’s Websites:

• East of L.A. Blog

Gopi Sangha’s Interests:

Music Industry, Marketing, Hip Hop, Politics, Festivals & Concerts.

Gopi Sangha’s Groups:

EastofLA.com, Hip Hop Congress, Till Tuesdays, Ultra Fridays, Goldenvoice

•    Music & Marketing
•    Music-innovations
•    Branded Entertainment
•    Music and Entertainment Professionals
•    Music Industry Forum
•    Hooray for Hollyworld!
•    MusicBiz
•    Entertainment Industry
•    Media & Entertainment Professionals
•    Business Success Network Presented By the CKME Group

Gopi Sangha’s Honors:

Vincent Del Pizzo Leadership Award '07(U.C. Riverside)
Grace Jeanmee Yoo Unity Award '07 (U.C. Riverside)
New Organization of the Year '06-07 (Hip Hop Congress, U.C.R.)

Gopi Sangha’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch