
Director of Crecer+ Business Accelerator Program & "Human Google"
Pamplona Area, Spain

Director of Crecer+ Business Accelerator Program & "Human Google"
Pamplona Area, Spain
I was born in Madrid in 1971, and have lived, researched and studied in Spain, United States, Britain and France.
Since 1988, I have explored information and knowledge in multiple environments. I have created and connected products and services based on information for businesses and institutions such as, the Eroski Group or Texas State University.
At present, I work in Orkestra - Basque Institute of Competitiveness (Deusto Foundation) as the director of the high-growth business accelerator program Crecer+. I also work in the Deusto Business School as a business plan tutor in their Executive MBA.
Until February 2009 I worked as a business creation consultant and responsible of "Spin-OTRI" department of the Technical Secretariat of RedOTRI, university offices of technology and knowledge transfer network.
Apart from my work I have an entrepreneurial project: "Google Humano" (consulting and information products for companies). I have also created the Histania Cultural Consultants, which provides cultural consulting services.
I also have professional and commercial experience in other sectors such as Internet marketing, direct marketing, and market research, I have been a university professor in Spain and the United States, and written two books and many magazine articles and blogs posts.
Regarding my studies I have 4 university degrees: I hold an MBA, a European PhD in History, a Master of Arts from Texas State University, and a BA in Geography and History.
I also have time to enjoy some hobbies! I love travelling the world, I go to the gym twice a week, I run my bike every now and then, I enjoy reading, watching good movies, or I just enjoy life with my wonderful wife.
consulting, entrepreneurship, business development consultancy, knowledge and technology transfer, market research, higher education, cultural management, cultural research, publishing, Internet, lecturer, historian, history.
(Management Consulting industry)
September 2009 — Present (4 months)
- Designing and teaching of business plan tutoring sessions in the DBS Executive MBA
(Research industry)
February 2009 — Present (11 months)
Main functions:
- Program design and development
- Selection and hiring of instructors, coaches and investors
- Selection of business candidates
- Networking with the innovation and financial systems of the Basque Country, Spain and abroad
- International networking with technology parks, business angels and venture capital (Cambridge, UK and Sophia-Antipolis, France)
Additional responsibilities:
- Research and report writing for the Basque Government (topics: entrepreneurship, financing...)
(Information Services industry)
May 2007 — Present (2 years 8 months)
Online store: http://www.lopeztrujillo.com/tienda
Products, courses and conferences to effectively use the Internet as a source of business information.
Business information research services.
Online marketing and personal branding.
(Research industry)
May 2008 — February 2009 (10 months)
Responsible for the developing of the new "Spin-OTRI" department of the Technical Secretariat of RedOTRI (Spanish Network of Knowledge and Technology Transfer University Offices ).
Main objectives of the department:
- Organize a university patents' annual forum.
- Organize an annual competition based on innovative technology and knowledge developed by Spanish universities.
- Create a public database of available technology, knowledge and spin-off projects in Spanish universities.
- Provide a personalized advisory service to university entrepreneurs
- Participate in international networks and forums of technology transfer (Proton, ASTP, etc.).
- Management, analysis and publication of data from the RedOTRI's Annual Technology and Knowledge Survey
- Publications and Events
(Government Agency; Government Administration industry)
January 2007 — May 2008 (1 year 5 months)
Technical assistance in developing business projects for the Government of the Region of Madrid's entrepreneurship program.
Functions:
- Business plan consultancy
- Personalized Training
- Entrepreneurs database management
- Actions to promote entrepreneurship (marketing, events, etc.).
(Information Services industry)
2003 — 2007 (4 years )
Responsibilities:
Planning and production of projects
Direction of a team of 2 consultants.
Products design development.
Customer service.
Market prospecting.
Alliances negotiating.
Commercial management.
Design and implementation of business plan and marketing and communication tools (website, mailings, brochures, press releases, newsletters, databases).
(Partnership; Retail industry)
March 2006 — November 2006 (9 months)
Responsibilities:
Research and design of marketing materials (brochures, signage.
Calculation of commercial surface.
Research and design of a bookshop specialized in cultural management and social work in the chainstores "Abac”.
(Education Management industry)
June 1999 — May 2005 (6 years )
Responsibilities:
Design of university courses.
Project management and research.
Bilingual Professor (Spanish and English).
Student Tutoring
Coordination of a team of 25 teachers.
Attracting new customers (mainly U.S. universities). Obtaining funding.
Publications research and writing.
Presentations and lectures at conferences.
(Educational Institution; Higher Education industry)
January 1997 — December 1998 (2 years )
Responsibilities:
Spanish Language Teaching
Design of college courses.
Projects management.
Student tutoring
Marketing of language and culture programs in Spain.
Tutorials.
Presentations and conferences.
Research
(Military industry)
January 1996 — June 1996 (6 months)
Military instructor (parading, military law, soldiers energizing).
(Retail industry)
March 1986 — January 1995 (8 years 11 months)
Customer attention in family business.
Management of school textbooks sales campaigns.
MA in Cultural Management , Business, Cultural Management , 2005 — 2006
MBA , Business Administration , 2005 — 2006
Ph.D. (Doctor Europeo) , History , 1994 — 2004
Ph.D. dissertation title: "History and Ideas of Historic Preservation in Spain".
Master of Arts , History , 1997 — 1998
B.A. (Licenciado) , History, Geography , 1989 — 1994
ECTS-Erasmus Grant , History , 1992 — 1993
information exploring and management, entrepreneurship, cultural management, history, marketing, academic excellence, Internet, travel the world
- Mejor Proyecto Emprendedor en Ciencias Humanas y Sociales. Fundaciones ACS, Iberdrola, Caja Madrid y Alfonso Martín Escudero. 2006
- Investigación y ensayo. San Antonio Conservation Society (Texas, EEUU). 1998