B2B Copywriter & Integrated Marketing Communications Consultant
Greater New York City Area
- Current
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- Communications Consultant at Pfizer
- SEO Copywriter at Towers Perrin
- Copywriter at Transworld Systems
- Copywriter at Eastman Chemical Co.
- Copywriter/Integrated Marcom Consultant at J. Damico Marketing Communications (Self-employed)
- Education
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- Mercyhurst College
- Recommended
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2 people have recommended Joan - Connections
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58
connections
- Industry
- Marketing and Advertising
- Websites
Joan Damico’s Summary
For more than 15 years, I've helped high tech and industrial B2B companies of all sizes generate leads and sales through effective marketing communications. My goal is to make it faster and easier for today's multi-tasking marketing and marcom managers to get results using my technology marketing experience and copywriting expertise.
Joan Damico’s Specialties:
Author of "How to Be a Permanent Temp," contributing author to "The Marketing Manager's Handbook," trade pub articles for high tech and industrial verticals in chemicals, IT, enterprise software, electro-optics, pharmaceutical and more.
Copywriter for online and traditional media—search engine optimization (SEO), pay per click (PPC) ads, email, websites, landing pages, podcast, brochures, white papers, press releases and more.
Integrated marcom consulting to boost brands, leads and sales.
Joan Damico’s Experience
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Communications Consultant
Pfizer
(Public Company; 10,001 or more employees; PFE; Pharmaceuticals industry)
June 2007 — Present (1 year)
Consult on internal communications from Pfizer Global Engineering community including electronic newsletters and web content,
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SEO Copywriter
Towers Perrin
(Privately Held; 5001-10,000 employees; Management Consulting industry)
February 2007 — Present (1 year 4 months)
Copywriter for search optimized online content including landing pages and product pages. Collaborate with their in-house writing team and e-marketing group.
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Copywriter
Transworld Systems
(Privately Held; 501-1000 employees; Financial Services industry)
February 2006 — Present (2 years 4 months)
Interview executives, managers and indepent reps to write 500-word articles and1,200-word feature stories for the company's quarterly internal sales publication. Part of a virtual team of internal and external copywriters and communicators.
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Copywriter
Eastman Chemical Co.
(Public Company; 10,001 or more employees; EMN; Chemicals industry)
September 2000 — Present (7 years 9 months)
Ongoing outsourced copywriter for marketing communications projects ranging from writing sales brochures, press releases and product application stories to direct mailers, web content, landing pages and trade show signs.
A virtual marcom team member, I work with media relations managers, product marketing managers and marketing communications managers. In addition, many of my copywriting assignments include interviewing scientists and technologists within the Eastman organization and their clients.
Developed and conducted a one--day copywriting workshop for their in-house writing staff. -
Copywriter/Integrated Marcom Consultant
J. Damico Marketing Communications (Self-employed)
(Self-Employed; Marketing and Advertising industry)
1999 — Present (9 years)
I help high tech and industrial companies maximize leads and sales from their marketing communications.
Some companies hire me for my copywriting and online marketing expertise--copywriting for search engine optimization and paid search ads. Others hire me to help them develop and write an integrated marketing communications campaigns--brochures, direct and interactive mailers, micro sites, banner ads, etc. And then there are companies who want to take advantage of media placement opportunities, but don't have the in-house resources to write feature stories, newsletters, white papers, press releases, etc., So they hire me to write them.
Regardless of the medium, the objective is to transform complex technoligical concepts into engaging business benefits that get prospects into the sales funnel and move them to close.
Joan Damico’s Education
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Mercyhurst College
Bachelors, Business Degree with Communications Minor
DJ on the local college radio station
- Activities and Societies:
- Kappa Gammi Pi National Honor Society,
Additional Information
Joan Damico’s Websites:
Joan Damico’s Interests:
new technology, marketing communications, writing for search engine optimization, e-marketing, e-business, behavior in organizations
Joan Damico’s Groups:
Business Marketing Association, American Marketing Association, New York American Marketing Association
Joan Damico’s Honors:
Marcom Creative Award, Silver Addy Award
Joan Damico’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
