Joan Damico

Current

Direct Response Copywriter at oppSource.com
Copywriter at GlobalSpec
Communications Consultant at Pfizer

Copywriter at Transworld Systems
Copywriter at Eastman Chemical Co.
Copywriter/Integrated Marcom Consultant at J. Damico Marketing Communications (Self-employed)

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3 more...

Past

SEO Copywriter at Towers Perrin
Copywriter at Datacolor
Marcom Consultant/Copywriter at Konica Minolta

SEO Copywriter at Infor
Copwriter at Thermo Fisher Scientific
Copywriter at McGraw-Hill Construction
Copywriter at OSI
Marketing Communications Consultant at GretagMacbeth
Website Copywriter at Datacolor
Marketing Services Manager at GretagMacbeth
Assistant Product Marketing Manager at GretagMacbeth

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8 more...

Education

Mercyhurst College

Recommended

6 people have recommended Joan

Connections

158 connections

Industry

Marketing and Advertising

Websites

Joan Damico’s Summary

For more than 15 years, I've helped high tech and industrial B2B companies of all sizes generate leads and sales through effective marketing communications. My goal is to make it faster and easier for today's multi-tasking marketing and marcom managers to get results using my technology marketing experience and copywriting expertise.

Joan Damico’s Specialties:

Author of "How to Be a Permanent Temp," contributing author to "The Marketing Manager's Handbook," trade pub articles for high tech and industrial verticals in chemicals, IT, enterprise software, electro-optics, pharmaceutical and more.

Copywriter for online and traditional media—search engine optimization (SEO), pay per click (PPC) ads, email, websites, landing pages, podcast, brochures, white papers, press releases and more.

Integrated marcom consulting to boost brands, leads and sales.

Joan Damico’s Experience

Direct Response Copywriter

oppSource.com

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (4 months)

Write response-driven emails, landing pages and content that boosts clicks and conversions for their clients in the insurance and software industries.
Copywriter

GlobalSpec

(Privately Held; 201-500 employees; Internet industry)

January 2008 — Present (1 year 11 months)

Copywriting for email marketing campaigns and web pages.
Communications Consultant

Pfizer

(Public Company; 10,001 or more employees; PFE; Pharmaceuticals industry)

June 2007 — Present (2 years 6 months)

Consult on internal communications from Pfizer Global Engineering community including electronic newsletters, website content and collaborative SharePoint site.
Copywriter

Transworld Systems

(Privately Held; 501-1000 employees; Financial Services industry)

February 2006 — Present (3 years 10 months)

Interview executives, managers and indepent reps to write 500-word articles and1,200-word feature stories for the company's quarterly internal sales publication. Part of a virtual team of internal and external copywriters and communicators.
Copywriter

Eastman Chemical Co.

(Public Company; 10,001 or more employees; EMN; Chemicals industry)

September 2000 — Present (9 years 3 months)

Ongoing outsourced copywriter for marketing communications projects ranging from writing sales brochures, press releases and product application stories to direct mailers, web content, landing pages and trade show signs.

A virtual marcom team member, I work with media relations managers, product marketing managers and marketing communications managers. In addition, many of my copywriting assignments include interviewing scientists and technologists within the Eastman organization and their clients.

Developed and conducted a one--day copywriting workshop for their in-house writing staff.
Copywriter/Integrated Marcom Consultant
J. Damico Marketing Communications (Self-employed)

(Self-Employed; Marketing and Advertising industry)

1999 — Present (10 years )

I help high tech and industrial companies maximize leads and sales from their marketing communications.

Some companies hire me for my copywriting and online marketing expertise--copywriting for search engine optimization and paid search ads. Others hire me to help them develop and write an integrated marketing communications campaigns--brochures, direct and interactive mailers, micro sites, banner ads, etc. And then there are companies who want to take advantage of media placement opportunities, but don't have the in-house resources to write feature stories, newsletters, white papers, press releases, etc., So they hire me to write them.

Regardless of the medium, the objective is to transform complex technoligical concepts into engaging business benefits that get prospects into the sales funnel and move them to close.
SEO Copywriter

Towers Perrin

(Privately Held; Management Consulting industry)

February 2007 — December 2008 (1 year 11 months)

SEO copywriter for landing pages and product pages. Developed and delivered a half-day online copywriting workshop for thier in-house writing team and e-marketing group.
Copywriter

Datacolor

(Public Company; 201-500 employees; Computer Software industry)

June 2007 — August 2007 (3 months)

Website copywriting, including updating product content with strong benefits focus and optimized for search. Copywriting also included keyword-rich meta titles and descriptions.
Marcom Consultant/Copywriter

Konica Minolta

(Marketing and Advertising industry)

2007 — 2007 (less than a year)

Provided copywiting for telemarketing scripts and marcom consulting on their integration of telemarketing into the marketing communications mix. Copywriting techniques included adding key benefits of the service up front in the script, adding relevant call to action and shortening the script to focus on key benefits that would further the conversation and get the appointment or commitment to receive additional information. Marcom consulting included looking into the ROI of their existing mix and suggesting alternative mixes that maintained the same budget levels, but shifted funds into areas that would yield a better ROI such as natural SEO.
SEO Copywriter

Infor

(Privately Held; 5001-10,000 employees; Computer Software industry)

December 2006 — March 2007 (4 months)

Teamed up with Infor writers, product managers, and outside SEO consultants to write search optimized web content for their new website http://www.infor.com. Copywriting included industry specific and product specific web pages for aerospace, apparel & footwear, automotive, chemicals, consumer packaged goods, food & beverage, high tech & electronics, industrial machinery & equipment, life sciences, plastics--all on a fast-track schedule.
Copwriter

Thermo Fisher Scientific

(Public Company; 10,001 or more employees; TMO; Biotechnology industry)

December 2006 — January 2007 (2 months)

Teamed up with technical manager, product marketing manger and marcom manager to write a 9-page white paper on Thermo Fisher's near infrared spectrometer product and compliance services. The copywriting project required good technical writing skills along with marketing expertise to effectively position the offering. The project also require a copywriter who could quickly integrate with the team and meet a rather tight deadline of a just a few weeks. See white paper copywriting project here: http://www.jdamico.net/portfolio/documents/ThermoFisherWhitePaper.pdf
Copywriter

McGraw-Hill Construction

(Public Company; 10,001 or more employees; MHP; Publishing industry)

July 2006 — August 2006 (2 months)

Developed an email marketing campaign selling ad pages to architects. Included design and copywriting for email, banner ads, landing pages and establishing process flow.
Copywriter

OSI

(Privately Held; 201-500 employees; Information Technology and Services industry)

December 2002 — August 2006 (3 years 9 months)

Interview executives, managers and indepent reps to write 500-word articles and1,200-word feature stories for the company's quarterly employee communications. Continue writing for the company's
sister organization, Transworld Systems, Inc.
Marketing Communications Consultant

GretagMacbeth

(Public Company; 201-500 employees; Printing industry)

2002 — 2005 (3 years )
Website Copywriter

Datacolor

(Public Company; Computer Software industry)

March 2001 — December 2001 (10 months)

Copywriting for a variety of marketing communications including brochures, datasheets, promotional items. Worked with web development team to write and organize web content for an industry-based navigation scheme. Also provided copywriting for individual products.
Marketing Services Manager

GretagMacbeth

(Public Company; 201-500 employees; Printing industry)

1997 — 2000 (3 years )

Developed strategic marketing promotions and communications plans for high tech imaging software developer and electro-optics manufacturer with a diverse client base of Fortune 500 and 100 companies.

Managed the implementation of corporate, marketing and channel communications programs for traditional and new media. Led, motivated and coached teams of talented managers, engineers, creatives and support staff.
Assistant Product Marketing Manager

GretagMacbeth

(Public Company; 201-500 employees; Printing industry)

1992 — 1997 (5 years )

Managed flagship hardware and software brands. Implemented marketing promotions and communications plans. Conducted market research on size, segmentation and business opportunity for potential new markets. Managed the activities of several advertising agencies and public relations firms.

Joan Damico’s Education

Mercyhurst College

Bachelors , Business Degree with Communications Minor

DJ on the local college radio station

Activities and Societies:

Kappa Gammi Pi National Honor Society,