Gonzalo Balarezo

Current

Lean Process Consultant at Banco de Credito del Peru

Past

Marketing Consultant at Liftopia.com
Marketing Associate at Haas School of Business
Business Analyst at Dolby Laboratories

Sales and Marketing Director at Imbarex S.A.
Marketing Intern at 3M
Business Process Controls and Contract Manager Intern at IBM Peru

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Education

University of California, Berkeley - Walter A. Haas School of Business
Universidad de Lima

Recommended

5 people have recommended Gonzalo

Connections

314 connections

Industry

Financial Services

Gonzalo Balarezo’s Summary

B2B Sales & Marketing Executive with extensive experience in domestic and international market penetration. Total of four years of marketing exposure in spaces such as the Food, Entertainment, IT Services, Recreation, Education, as well as Construction, Mining, Auto and Electric Industries.

- Strong product management and product marketing skills with particular strength in understanding customer and market requirements, translating these into product features, and ensuring that the right product is built.
- Capable of working across the organization to get the product delivered to market.
- Excellent interpersonal skills, especially in building relationships with Engineering, Sales, and partners.
- Ability to make the tough trade-offs between time to market, quality, feature/functionality, and cost that are part of all product development efforts.

Additional knowledge in:
- Business process and change management
- Royalty-based business models
- Event and trip planning
- IT services and consulting

Fluent in Spanish, English and French.

Gonzalo Balarezo’s Specialties:

Product Management, Branding, Pricing, Account Management and Marketing Communications

Gonzalo Balarezo’s Experience

Lean Process Consultant

Banco de Credito del Peru

(Public Company; CREDITC1; Banking industry)

November 2009 — Present (2 months)

I am part of a team that is currently in charge of applying the Lean methodology to credit card business processes in the consumer banking division. Our job consists of diagnosing, re-designing and recommending improvements for these processes in order to minimize waste and reprocessing, as well as promote adequate use of resources.
Marketing Consultant

Liftopia.com

(Hospitality industry)

May 2009 — September 2009 (5 months)

As an Intern for Liftopia.com, my job was to develop Internet marketing strategies to increase web page traffic and purchase yield, and at the same time to initiate and maintain sales efforts in new territories abroad, to design and perform usability requirements testing to address end consumers’ needs, and to manage inventory of product and service additions to the Liftopia.com portfolio.
Marketing Associate

Haas School of Business

(Educational Institution; Higher Education industry)

June 2009 — August 2009 (3 months)

As a Marketing Associate I was in charge of finding new ways to increase the Haas brand's awareness in Latin America and its student sign-up yield by performing research through interviews, surveys and data mining in order to identify customers’ needs. By analyzing trends within the obtained data, I was able to propose new methods and content for admission-related marketing communications through periodic meetings and presentations to the admissions staff.
Business Analyst

Dolby Laboratories

(Public Company; DLB; Consumer Electronics industry)

May 2008 — August 2008 (4 months)

As a Business Analyst at the Program Management and Business Partner Group, I conducted extensive research to perform detailed analysis of current Dolby business practices in areas of Project Management, Pricing, Royalty Recognition and Patent Management.

After I was able to identify and validate process requirements as my diagnosis, I helped design project development frameworks for Project Managers to follow by proposing consolidated decision-making and project governance procedures.

As an IT Analyst, I had the opportunity to design the Patent Management System's User Test Plan in order to validate the designed functionality.
Sales and Marketing Director

Imbarex S.A.

(Food Production industry)

January 2004 — May 2007 (3 years 5 months)

As the Sales and Marketing Director of this start-up, I was in charge of the design, implementation and maintenance of our cross-functional business strategy to penetrate the European and Mediterranean markets, our most important targets due to the regulatory advantages that they offer.

Thanks to my leading and our action-oriented culture, we were able to foster sales growth of more than 120% the second year and a subsequent 140% the third year in the position, which allowed for Imbarex to become one of the most important natural colors manufacturers of the industry in an incredibly short period.
Marketing Intern

3M

(Public Company; 10,001 or more employees; MMM; Consumer Goods industry)

April 2003 — October 2003 (7 months)
Business Process Controls and Contract Manager Intern

IBM Peru

(Public Company; IBM; Information Technology and Services industry)

December 2000 — May 2001 (6 months)

Gonzalo Balarezo’s Education

University of California, Berkeley - Walter A. Haas School of Business

MBA , Business , 2007 — 2009

Activities and Societies:

VP of Social Affairs - Latin American and Hispanic Business Association, VP Finance - Cultural Association of Peruvian Students at Berkeley
Universidad de Lima

BS , Industrial Engineering , 1998 — 2003

Top 20% of class upon graduation.

Additional Information

Gonzalo Balarezo’s Interests:

Sociology and Psychology (both applied to marketing), foreign languages, RPG and card games, international politics and economics, travel, SUV off-road (desert touring), tennis, sailing, music and digital media.