Anthony Gonzalez

Digital Marketing Manager, E-mail Marketing Strategy, E-commerce Management, Search Engine Optimization, Web Development

Location
Dallas/Fort Worth Area
Industry
Information Technology and Services

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Anthony Gonzalez's Overview

Current
Past
  • E-commerce Management at Ergomart
  • Front-end Web Developer at Attorneys Online Inc.
  • Email Production Specialist at Harte-Hanks Postfuture
Education
Connections

296 connections

Websites

Anthony Gonzalez's Experience

Digital Marketing Manager

Interactive Exposure LLC

Partnership; 1-10 employees; Marketing and Advertising industry

September 2011Present (3 years 1 month) Dallas/Fort Worth Area

Designed, optimized, and implemented online marketing strategies to improve web content, create on-page and off-page optimization. Strong understanding of brand building and value, and current technologies and their effective marketing applications. Created and executed innovative strategies to launch new lines of business. Successful record and an in-depth knowledge of blogs, web analytics, SEO, and SEM. Spearheaded graphic designers and content developers to create brand awareness including collateral pieces, logos, slogans. Spearheaded social media strategies and maintained social media profiles including Facebook, LinkedIn, Twitter, and YouTube. Held daily conference meetings with team members to ensure project deliverables and correct potential issues. Creative thinking and the ability to work under strict deadline requirements.

Recognized by clients and colleagues as a consummate professional with a high degree of personal integrity. Known for a contagious passion for excellence, a talent for resourceful business solutions, and a capacity for motivational leadership.

E-commerce Management

Ergomart

December 2010February 2012 (1 year 3 months) Dallas/Fort Worth Area

Oversaw and worked collaboratively with web development teams in both India and the UK in managing E-commerce store, Ergomart.com . Researched current industry trends to maintain and update product catalog , oversaw technical copy and development of images. Planned and executed social media strategies. Spearheaded tracking and metrics reports for company executives; used metrics to estimate trends and recommended enhancements to e-commerce applications.

Front-end Web Developer

Attorneys Online Inc.

November 2009March 2011 (1 year 5 months)

Email Production Specialist

Harte-Hanks Postfuture

Public Company; 5001-10,000 employees; HHS; Marketing and Advertising industry

June 2007November 2009 (2 years 6 months) Dallas/Fort Worth Area

Cultivated relationships and work closely with high profile fortune 500 companies including BestBuy.com, Microsoft, and Disney.com among others, to create and manage weekly visually appealing online advertisements and email campaign. Coordinated with outside creative agencies to produce email campaigns using segmented strategies integrated with social media. Generated 100 Million emails to customers per month. Conducted A/B testing tools allowing ongoing testing, learning and optimizing based on what works. Analyzed data and work with management to develop creative solutions to customer specifications. Managed and translated documents from business requirements to functional requirements to product specifications to project plans. Integrated customer needs and expectations throughout projects to ensure a successful solution. Created detailed SQL queries to run and generate reports from our in-house database to meet client specifications and expectations.

Anthony Gonzalez's Languages

  • Spanish

  • French

Anthony Gonzalez's Skills & Expertise

  1. Email Marketing
  2. Online Advertising
  3. Analytics
  4. SEO
  5. Web Development
  6. Social Media Marketing
  7. Management
  8. Digital Marketing
  9. Project Management
  10. HTML 5
  11. CSS3
  12. Facebook
  13. Web Analytics
  14. E-commerce
  15. Integrated Marketing
  16. SEM
  17. Web Design
  18. Marketing
  19. Marketing Strategy
  20. Social Media
  21. CSS
  22. Blogging
  23. Networking
  24. Leadership
  25. PPC
  26. Google Analytics
  27. Google Adwords
  28. Mobile Marketing
  29. Online Marketing
  30. Web Marketing
  31. Landing Page Optimization
  32. Website Development

View All (32) Skills View Fewer Skills

Anthony Gonzalez's Education

The University of Texas at Dallas - School of Management

Bachelor of Business Administration (BBA), Management Information Systems and Services

20012006

Anthony Gonzalez's Additional Information

Websites:
Interests:

Web Development, Search Engine Optimization, E-mail Marketing, Social Media Management

Groups and Associations:

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