Senior Digital Media Planner at MindShare
Turkey
- Current
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- Senior Digital Media Planner at MindShare
- Past
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- Digital Media Planner / Buyer at Ping
- Account Executive at Global Tanıtım ve Halkla İlişkiler
- Education
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- Anadolu Üniversitesi
- F.M.V. Özel Ayazağa Işık Lisesi
- Connections
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144
connections
- Industry
- Online Media
- Websites
Gokmen Karasu’s Experience
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Senior Digital Media Planner
MindShare
(Public Company; Marketing and Advertising industry)
June 2008 — Present (1 year 7 months)
- Developing strategic recommendations for online media plans with budgets ranging $50K to $1M for clients such as Turkcell, Nike, Arçelik, Mazda, UIP, Koç Net, LG.
- Tracking and analyzing campaign performance and generating reports for internal/client use.
- Collaborating with internal teams to optimize campaign performance/delivery as needed.
- Ensuring prompt and accurate processing of media invoices and billing to client. -
Digital Media Planner / Buyer
Ping
(Marketing and Advertising industry)
April 2007 — June 2008 (1 year 3 months)
- Developing strategic recommendations for online media plans with budgets ranging $50K to $1M for clients such as HP,Loreal,Mitsubishi,Peugeot,Citroen,Puma,Digiturk.
- Preparing / monitoring media buys/schedules to ensure proper execution of media plans via DART / DoubleClick.
- Tracking and analyzing campaign performance and generating reports for internal/client use.
- Collaborating with internal teams to optimize campaign performance/delivery as needed.
- Assisting SEM specialist with monitoring and management of Google Adwords.
- Ensuring prompt and accurate processing of media invoices and billing to client. -
Account Executive
Global Tanıtım ve Halkla İlişkiler
(Public Relations and Communications industry)
September 2005 — June 2006 (10 months)
- Responsible for writing press releases, organizing press conferences and communicating with the media for the clients such as TEB, AkEmeklilik and Ernst&Young.
Gokmen Karasu’s Education
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Anadolu Üniversitesi
Advertising And Public Relations 2001 — 2004
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F.M.V. Özel Ayazağa Işık Lisesi
Turkish - Mathematics 1992 — 1998
Additional Information
Gokmen Karasu’s Websites:
Gokmen Karasu’s Groups:
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Web 2.0 Turkey - Webrazzi.com -
European Internet Professionals
Gokmen Karasu’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
