Corrinne Goenee

Current

Creative strategic marketing and innovation at White Tree B.V.

Past

Managing Partner at Innovaction BV
Creative Marketeer at Inspirion
European marketing manager at Bush Boake Allen (BBA)

1 more...

Education

Innovation tools, business creativity
NIMA (Dutch Marketing Association)
RUCA HIVT (University of Antwerp, Belgium)

1 more...

Recommended

3 people have recommended Corrinne

Connections

92 connections

Industry

Management Consulting

Websites

Corrinne Goenee’s Summary

Catalyst who likes to take the integrated set of marketing, innovation and communication to a next level by bringing clarity, creativity and inspiration to your businesses, teams, projects and products.

Loves to build and bond. Has developed a genuine passion for business creativity & innovation, along with a fascination for human brainpower and intuitive 'knowing'. Believes that there is a pattern in everything that grows and develops, be it in nature, markets or companies.

Specialises in bringing out the best in people by stimulating interaction, using the latest research insights and thinking techniques. Intrigued by multidimensional challenges when buy-in is crucial to achieve excellent performance and speed-to-market.

Works mostly in food & retail, since 1992. Is active internationally, usually through word of mouth recommendation by Dutch business contacts.

Key questions we like to work on, with a dedicated team of experts: How to obtain a differentiating position in your market? How to generate effective ideas, for better new products, services and communication? How to obtain consensus on purpose and goals? How to best convey your message to other people, be it management, employees, citizens or consumers?

Personal favourites: 'Herd' by Mark Earls; 'The hidden power of advertising' by Robert Heath; 'The Tipping Point' by Malcolm Gladwell.

Currently represents a new market research methodology from Germany, which allows to discover AND validate intuitive, emotional, unconscious collective mental frameworks (from citizens, consumers and/or professional experts) on specific subjects (markets, brands, trends, etc). For more information: www.whitetree.nl/nextexpertizer.

Also is a COCD- and SIT-brainstorming facilitator. For more information: www.whitetree.nl/SIT.

Corrinne Goenee’s Specialties:

Originally an interpreter, translating views and messages -not just words- from one language to the other has sharpened my skills for conceptual thinking and contextual understanding.

This is the basis to my favourite pastime: activating, sharing & creating knowledge. Bringing out the best in people means making better use of your main assets and core competences and making impact with the results.