Gennadiy Mark Borisov

SVP, Corporate and Product Development at PayMeOn

Location: Miami/Fort Lauderdale Area
Industry: Internet

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Gennadiy Mark Borisov's Overview

Current

SVP, Corporate and Product Development at PayMeOn

Past

VP, Digital Media, Products and Strategy at IMAX
Chief Technology & Product Officer at MAXIM Digital
Founder, General Manager at MTV Networks (MTV Ukraine)

Vice President, Advanced Products at MTV Networks
Development Lead, Group Manager at Williams Communications

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Education

Thomas A. Edison College
National Technical University of Ukraine
CommCore Consulting Group, Washington, DC

Recommendations

35 people have recommended Gennadiy Mark

Connections

500+ connections

Senior Executive with 20+ years of experience in Digital Media, Mobile and Web Product Development, Digital Marketing, Advertising, Telecommunications and Social Media with Fortune-500 and start-up companies in US and Eastern Europe.

Global experience in management of technology and product teams, consumer marketing, Social Media, distribution and monetization of digital content, global video delivery and analytics, new revenue generation, on-the-spot solution finding, strategic outsourcing and cost reduction. Results-driven player with strong entrepreneurial instincts, leadership qualities and team building abilities.

Entrepreneur, liaison and a consensus builder with a strong technology and execution backbone, someone who enjoys contributing on many levels. Responsible for growing digital businesses maximizing the combined benefit of technology, business models and content.

Specialties: Digital Media • Technology Led Strategy • Product Development • Large Scale Consumer-Focused Web Sites • UI/UX Innovation • Social Media • Mobile / iOS / Android • Video delivery and monetization • Location-Aware Services • Cost Cutting and Restructuring • Strategic Outsourcing • International Business • Emerging markets • Strategic Alliances • Digital Advertising • New product Advocacy

SVP, Corporate and Product Development

PayMeOn

January 2013 – Present (5 months) Miami/Fort Lauderdale Area

- Lead the overall business strategy, marketing, strategic partnerships, product definition & development and research for the company.
- Oversee product development and delivery across Web, Mobile and Social Media to grow PayMeOn’s business.

VP, Digital Media, Products and Strategy

IMAX

Public Company; 201-500 employees; IMAX; Motion Pictures and Film industry

December 2009 – December 2012 (3 years 1 month)

- Lead global digital media, e-commerce and consumer-focused product development efforts across Web, Mobile Apps, Connected Devices and Social Media verticals to grow IMAX’s Digital presence worldwide.

Chief Technology & Product Officer

MAXIM Digital

Privately Held; 201-500 employees; Publishing industry

December 2007 – December 2009 (2 years 1 month) Greater New York City Area

- Maxim Digital runs Maxim.com for Maxim (the most popular men’s magazine in US with 47 licensees worldwide) and and Blender.com with more than 8 Million unique monthly visitors.
- Responsible for all Digital Marketing, Web and Mobile Product Development, Analytics and Social Media of Maxim.com and Blender.com.

Founder, General Manager

MTV Networks (MTV Ukraine)

Privately Held; 51-200 employees; Broadcast Media industry

December 2005 – December 2006 (1 year 1 month)

- Founded, developed and launched MTV Ukraine - first ever global channel localized in Ukraine.
- Acquired by Inter Media Group Ltd - one of the largest Ukrainian Media conglomerates.

Vice President, Advanced Products

MTV Networks

Public Company; 1001-5000 employees; VIA; Entertainment industry

November 1999 – December 2005 (6 years 2 months)

- Developed digital products and strategies, and managed multiple geographically dispersed teams working with MTV properties worldwide.
- Managed global digital media efforts of MTV Networks, product development, delivery and deployment of numerous applications, vendor relations, strategic partnerships, content management and delivery, and expansion to new platforms.

Development Lead, Group Manager

Williams Communications

Public Company; 1001-5000 employees; WMB; Telecommunications industry

September 1997 – October 1999 (2 years 2 months) Edison, NJ

- Responsible for day-to-day coordination of multiple VoIP projects, architecture, user interface design, functional specifications, QA and field trials at the Computer Telephony Integration Lab.

Delivering Voice over IP networks
- Wiley Computer Publishing
- March 5, 1998
Authors: Gennadiy Mark Borisov, Daniel and Emma Minoli

English
(Native or bilingual proficiency)
Russian
(Native or bilingual proficiency)

View All (40) Skills View Fewer Skills

Thomas A. Edison College

B.S., Applied Science and Technology

1993 – 1994

National Technical University of Ukraine

B.S., Computer Science and Technology

1988 – 1992

Activities and Societies: - Energy Systems Management and Space Exploration and Research Program. - Ministry of Education honors.

CommCore Consulting Group, Washington, DC

Media Skills Training

1997 – 1997

Groups and Associations:

- Winner of the Silver ADDY Award, IMAX.com website, 2011 - Winner of the Gold Promax Award, MTV Europe Music Awards website, 2002 - Vice Chair of the Content and Applications Group for the Broadband Content Delivery Forum, 2000-2001 - Member of the “International Who Is Who of the Information Technology”, since 2000 - Contributed to the book “Delivering Voice over IP networks”, 1995