
Greater Boston Area

Greater Boston Area
(Publishing industry)
January 2008 — Present (1 year 7 months)
Heads performance marketing division of Tiziani Whitmyre. TW Solutions is the developer of "LinkShadow", a hosted SaaS solution that provides B2B publishers with the infrastructure to develop and offer performance-based online advertising programs. Manages and maintains day–to-day operation of software infrastructure, responsible for recruitment and management of relationships with advertisers and publishers, conduct new lead generation, nurturing, sales and support activities.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
Responsible for day-to-day management and execution of agency's interactive and web-based projects, including web site development, search engine optimization, database development, video and flash animation, etc. Develop strategies and framework for integrating CRM applications, email marketing/ direct response software and web analytics within clients business and marketing infrastructure.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1998 — Present (11 years)
As Media Director, responsible for development and execution of client media programs including print and interactive media research, planning and buying, integration and optimization. Manages the agency's online and search engine marketing, B2B affiliate marketing and ROI marketing programs. In Senior Account Executive role, manage the day-to-day client business relationship and the development & implementation of strategic marketing / communication programs spanning the industrial, life science, environmental, pharmaceutical, and IT industries.
(Public Company; 201-500 employees; Marketing and Advertising industry)
April 1997 — July 1998 (1 year 4 months)
Was responsible for all advertising and marketing activities for satellite research facilities in 12 major metro markets across the country. Created promotional programs integrating print, radio, network television, direct response and outdoor medias to drive qualified leads and convert to patient registrations for clinical drug research trials in various stages of FDA approval.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1994 — March 1997 (2 years 8 months)
1990 — 1994
1986 — 1990