
Marketing Strategy Professional, Blogger
Bologna Area, Italy

Marketing Strategy Professional, Blogger
Bologna Area, Italy
5 more...
I've been Product, Marketing and Communications Manager, mainly in internet and ICT industry, gaining a specific sensibility in interactive and conversational marketing communications, social and digital media management.
Since 2003, I'm blogging about marketing and communication trends at minimarketing.it with humorous, metaphoric and "no-corporate" language style, around the idea of a new marketing for the people, from the people, with the people. [mini]marketing is now one of the most widely read Italian marketing blogs, and it has been quoted in several Italian business books.
In december 2008, I published a book for Simplicissimus Book Farm, called "[mini]marketing, 91 discutibili tesi per un marketing diverso". It has been downloaded 7.000+ times in first four months.
You can contact me at gianluca [at] diegoli [dot] com
* Online Marketing & Communications
--- blogs and social media strategy
--- e-commerce and intranet management
--- strategic planning
--- Adv, SEO, SEM planning
* Product Management
--- benchmarking
--- product definition
--- project management
* Public Relations Management
--- Corporate Image/Blogs
--- Brand positioning
--- Events and BTL Management
* Vertical knowledge in marketing about Telco Industry
--- Domains and Hosting
--- Fixed Access
--- B2B Services
Laurea , Economia aziendale, Economics, Marketing , 1987 — 1995
ALUB, Associazione Laureati Università Bocconi