Gianluca Diegoli

Current

Partner at DOGMA91
Author, consultant and speaker at [mini]marketing

Past

Consultant at Hagakure - Internet PR
Head of Social & Mail Dept. at Tiscali
Web Marketing & Communications Manager at Tiscali

5 more...

Education

Università Commerciale 'Luigi Bocconi'

Recommended

12 people have recommended Gianluca

Connections

473 connections

Industry

Marketing and Advertising

Websites

Gianluca Diegoli’s Summary

I've been Product, Marketing and Communications Manager, mainly in internet and ICT industry, gaining a specific sensibility in interactive and conversational marketing communications, social and digital media management.

Since 2003, I'm blogging about marketing and communication trends at minimarketing.it with humorous, metaphoric and "no-corporate" language style, around the idea of a new marketing for the people, from the people, with the people. [mini]marketing is now one of the most widely read Italian marketing blogs, and it has been quoted in several Italian business books.

In december 2008, I published a book for Simplicissimus Book Farm, called "[mini]marketing, 91 discutibili tesi per un marketing diverso". It has been downloaded 7.000+ times in first four months.

You can contact me at gianluca [at] diegoli [dot] com

Gianluca Diegoli’s Specialties:

* Online Marketing & Communications
--- blogs and social media strategy
--- e-commerce and intranet management
--- strategic planning
--- Adv, SEO, SEM planning

* Product Management
--- benchmarking
--- product definition
--- project management

* Public Relations Management
--- Corporate Image/Blogs
--- Brand positioning
--- Events and BTL Management

* Vertical knowledge in marketing about Telco Industry
--- Domains and Hosting
--- Fixed Access
--- B2B Services