Gianluca Diegoli

Education

Università Commerciale 'Luigi Bocconi'

Recommended

9 people have recommended Gianluca

Connections

303 connections

Industry

Marketing and Advertising

Websites

My Blog

Gianluca Diegoli’s Summary

I've been Product, Marketing and Communications Manager, mainly in internet and ICT industry, gaining a specific sensibility in interactive, social and conversational marketing communications.

Since 2003, I'm blogging about macro and micro marketing and communication trends at minimarketing.it with humorous, metaphoric and "no-corporate" language style, around the idea of a new marketing for the people, from the people, with the people. [mini]marketing is now one of the most widely read Italian marketing blogs, and it has been quoted in several Italian business books.

Gianluca Diegoli’s Specialties:

* online marketing & communications
--- blog and social media expert
--- e-commerce, intranet and extranet management
--- online strategy & planning
--- Internet PR
--- Adv, SEO, SEM planning

* public relations management

* product management
--- benchmarking
--- product definition
--- project management
--- launch strategy