Lisa Creech Bledsoe

Current

Director at Calvert Creative
Brand Manager at Calvert Holdings

Education

Duke University
University of Tennessee-Knoxville

Recommended

6 people have recommended Lisa

Connections

129 connections

Industry

Online Media

Websites

Lisa Creech Bledsoe’s Summary

Most of the things I do have a strong element of exploration. After following a dual-career track with leadership roles in non-profits (including start-ups) and in-house and freelance design for many years, I began working with Calvert Holdings as a Brand Manager. In 2007 I became Director of Calvert Creative, where I train businesses to leverage innovative communications tools for a competitive advantage. Having been in public speaking for much of my career, I love writing and giving keynotes, seminars, training events, conferences, and other events.

At home I am mother to three boys, and I make it to most of my husband's rock and roll gigs. I box, blog, and hike, and if there were more hours in the day I would probably paint again.

Lisa Creech Bledsoe’s Specialties:

Social/collaborative media, leveraging online technology for business, multimedia seminar development, measuring and monitoring brand activity, keynote and business event speaker, brand strategy, online business profile development, video and mobile media

Lisa Creech Bledsoe’s Experience

Director

Calvert Creative

(Online Media industry)

March 2007 — Present (1 year 8 months)

Calvert Creative is a Calvert Holdings company which specializes in training companies in the use of cutting-edge communication tools. Our specialty is online media, and we offer seminars in a variety of areas:

• Leveraging Online Media for a Competitive Edge
• Measuring and Monitoring the Online Conversation about your Brand, Industry, Message, or Product
• Increasing Online Traffic by Expanding Your Digital Footprint
• Preventing and Addressing Online Reputation Attacks
• Finding Your Target Markets Online and Helping Your Fans Promote You
• Becoming a Social Media Advocate for Your Company
• Calculating Return in Online Media
• Creating and Using Online Press Releases
• Using Twitter, LinkedIn, Digg, and other Online Tools to Move Business

I am also available as a public speaker for conferences, lunch and learns, and other events.
Brand Manager

Calvert Holdings

(Biotechnology industry)

March 2005 — Present (3 years 8 months)

As the Brand Manager of a diverse Holdings company, I am responsible for brand development and oversight, research and reporting, and developing our online profile.

Some of my job involves
• establishing a clear brand strategy
• directing the design, production, and optimization of all web properties and related branding
• engaging in strategic expansion of digital footprint
• assessing changing and emerging online media methodologies, standards, and capabilities, and formulate strategies for incorporating these into business brand practices
• measuring and tracking all online conversation connected to brand, message, competition, and industry

Lisa Creech Bledsoe’s Education

Duke University

Masters, 1991 — 1994
University of Tennessee-Knoxville

BFA, Design, 1984 — 1988

Additional Information

Lisa Creech Bledsoe’s Websites:

Lisa Creech Bledsoe’s Interests:

Online media and networking, public speaking, writing/editing, live rock and roll, hiking, blogging, video, creative ways of being church, painting, photography, parenting, indie music, iEverything, toaster-looking cars (Scion xB), excellent red wines, internet, innovation, technology, the ocean, exploration, maps, reading

Lisa Creech Bledsoe’s Groups:

Twitter, Marketing and PR Innovators, StumbleUpon, Digg, Connections Church, Triangle TweetUp, Tweeple, LinkedIn Live, Q&A, Dialogue Consulting Speaker Series