Gloria Hurtado

Current

Assistant Account Executive at Edelman

Past

PRSSA Vice President at PRSSA
Marketing and Programs Intern at The University of Iowa Alumni Association
Marketing Intern for Iowa Voyagers at University of Iowa Alumni Association

Intern at University News Services at the University of Iowa
Reporter at Examiner Publications

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2 more...

Education

University of Iowa

Recommended

4 people have recommended Gloria

Connections

127 connections

Industry

Public Relations and Communications

Gloria Hurtado’s Summary

Gloria is a recent graduate dedicated to gaining experience in the field of agency public relations. Working in the digital practice, she is driven to learn everything she can about social media strategy and outreach, engagement and measurement.

Her pre-professional experiences in reporting, media relations and print have made her a well-rounded graduate eager to take on diverse opportunities ahead.

Gloria Hurtado’s Experience

Assistant Account Executive

Edelman

(Privately Held; Public Relations and Communications industry)

June 2009 — Present (6 months)

Work on digital accounts for SC Johnson, Nutro, AXE, Ben & Jerry's, The National Dairy Council and The Mushroom Council.

Responsible for:

• Generate content for online strategies to further enhance client influence and online engagement
• Assist in outreach to top-tier blogs in support of placing client products and services
• Evaluate campaign metrics and create digestible wrap-up reports to showcase success of client’s digital reputation upon program completion
• Research online conversations and provide insights for strategic campaigns for new business projects
• Track sentiment of online conversation, determine trends and track campaign effectiveness daily for compilation of digital audits
PRSSA Vice President

PRSSA

(Public Relations and Communications industry)

August 2008 — May 2009 (10 months)

Coordinated one major community service project each semester to show PRSSA's commitment to The University of Iowa and local community.

Increased membership involvement by contributing ideas for workshops, speakers and events to unite members.

Performed research and financial help in coordinating chapter's ability to attend PRSSA National Conference.

Designed and distributed informational packets to new members at first meetings to increase their knowledge about public relations and the chapter.
Marketing and Programs Intern

The University of Iowa Alumni Association

(Educational Institution; Higher Education industry)

April 2008 — May 2009 (1 year 2 months)

Organized, marketed and executed events with over 100 attendees to develop UIAA student program

Improved student program by preparing review of each describing areas of strength and weakness

Researched local businesses to coordinate corporate sponsorship for student programming and membership

Increased brand awareness by developing written content for student newsletter, web pages and UIAA Sound Off podcasts
Marketing Intern for Iowa Voyagers

University of Iowa Alumni Association

(Higher Education industry)

August 2008 — April 2009 (9 months)

Developed marketing timeline to promote Iowa Voyagers' Young Alumni & Student trips.

Aided brand awareness by generating content for Voyagers' social media profiles, blogs and e-mail blasts.

Distributed trip information in collaboration with University of Iowa Alumni Association's student programming.
Intern

University News Services at the University of Iowa

(Higher Education industry)

January 2008 — May 2008 (5 months)

• Wrote press releases and a feature story for various communication platforms
• Assisted with updating university’s media contact lists and database
• Identified potential campus news stories to pitch to local, regional, national, or international news media outlets
Reporter

Examiner Publications

(Newspapers industry)

June 2007 — August 2007 (3 months)

• Wrote and edited 28 articles for various city editions reporting on local government and education
• Attended commission and city government meetings to develop story ideas
• Conducted interviews and maintained relationships with city officials and community members
• Worked with staff to create headlines and captions for photos and articles