Creator & Executive Producer of REDEARTH88
San Francisco Bay Area
- Current
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- Executive Producer at REDEARTH88
- Past
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- Writer, Director, Story Editor, Video Editor, Producer at Lonelygirl15
- Creator, Writer/Director, Game Designer and Producer at OpAphid - Original video series and Alternate Reality Game
- Senior Editor at CNET Gamecenter
- Columnist at San Francisco Examiner
- Contributing Editor at GameWEEK Magazine
- Executive Editor at GameSpot
- Education
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- Casa Grande
- Connections
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54
connections
- Industry
- Online Media
- Websites
Glenn Rubenstein’s Summary
Glenn Rubenstein is the creator of REDEARTH88, an original & independent online video series. Launched in the summer of 2007, its most recent run of videos has received over a million views.
Making use of the medium, the series is told mostly through its main character's first-person video blogs. It also includes an interactive component through its associated Alternate Reality Game (ARG),
Prior to REDEARTH88, Glenn Rubenstein created the interactive video series OpAphid, and was a writer & director for the online video series Lonelygirl15.
While still a teenager, Glenn Rubenstein began his career as a journalist, writing articles on video games & interactive technology as a columnist for the San Francisco Examiner. He was an original Contributing Editors to Wired Magazine & an original editor for GameSpot's console section. He was also a Senior Editor at CNET Networks, and Rubenstein went on to contribute to both TechTV/G4.
In 1992, Glenn appeared as an Expert Witness in Federal Court to testify on behalf of Lewis Galoob Toys in their legal defense against Nintendo of America. He has since served as a consultant to the public relations firm Ketchum Communications, and in recent years to the advertising agencies Leagas-Delaney and, more recently, Buder-Engel.
Glenn Rubenstein also started the band Headboard, which recorded & toured until 2002, performing hundreds of shows.
Glenn was the front-man, main songwriter, and manager. The band was one of the first to find success through the MP3 format, due to its grass-roots approach toward online marketing efforts. This led to a spot on the USA Network TV series Farmclub, appearing on a live bill with Dr. Dre, Eminem, & 98 Degrees. In 2000, the band was also chosen as the winner of Garageband.com's $250,000 contest for a demo deal.
Glenn Rubenstein’s Specialties:
Creating and producing online video series, creating product and brand integration opportunities for online video, creating interactive marketing and advertising through Alternate Reality Games, social media, and user-generated content.
Glenn Rubenstein’s Experience
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Executive Producer
REDEARTH88
(Privately Held; 1-10 employees; Entertainment industry)
June 2007 — Present (2 years 6 months)
REDEARTH88 is an original, independent online video series with interactive elements. It is written and directed by Glenn Rubenstein, the creator of the series and its Executive Producer.
The premise: A precocious 19 year old girl attempts to overcome the trauma of her past, unaware that her free-spirited roommate is actually a secret-agent assigned to protect her.
The series most recent videos have received over a million views, and recent press has included stories on NewTeeVee & Mashable.
For more information:
http://www.redearth88.com -
Writer, Director, Story Editor, Video Editor, Producer
Lonelygirl15
(Entertainment industry)
October 2006 — April 2007 (7 months)
Lonelygirl15 is one of the most popular shows on the internet.
Glenn Rubenstein was contacted by the creators of LonelyGirl15, who were fans of his original series, OpAphid, and wanted to collaborate on a crossover between the two.
This quickly led to Rubenstein writing scripts and storylines for LonelyGirl15, as well as creating interactive elements for the series, which had previously only existed as a straightforward narrative.
Soon he was also writing, directing, editing, and producing videos for LonelyGirl15 and his role expanded to that of series Story Editor.
In that capacity, he was responsible for creating new characters and story arcs, allowing him to further develop the format of an interactive video series and expand upon his earlier innovation with OpAphid.
Memorable Lonelygirl15 videos written and directed by Glenn Rubenstein include "The Human Ransom," "Miss Me?" and "Interrogation 101." -
Creator, Writer/Director, Game Designer and Producer
OpAphid - Original video series and Alternate Reality Game
(Entertainment industry)
August 2006 — February 2007 (7 months)
In the late summer of 2006, Glenn Rubenstein launched OpAphid, an original video series and interactive Alternate Reality Game.
Not only did Rubenstein create the characters of OpAphid, Tachyon, and 10033, but he also wrote, produced, directed, edited, and composed the original music for all of the series videos, and was responsible for all of the series visual FX.
Additionally, he designed all of its elaborate puzzles and means of audience interaction, including a half-dozen real-world "dead drops," where fans were able to participate in the story by traveling to different physical locations and recovering packages or other items left by the characters.
For more information:
http://www.youtube.com/OpAphid
http://www.youtube.com/Tachyon -
Senior Editor
CNET Gamecenter
(Public Company; CNET; Online Media industry)
March 2000 — February 2001 (1 year )
Senior Editor at CNET Gamecenter
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Columnist
San Francisco Examiner
(Privately Held; 201-500 employees; Newspapers industry)
December 1990 — January 2000 (9 years 2 months)
Column covering video games and interactive technology, with occasional feature stories.
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Contributing Editor
GameWEEK Magazine
(Online Media industry)
1996 — 1999 (3 years )
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Executive Editor
GameSpot
(Privately Held; 51-200 employees; Online Media industry)
August 1996 — November 1997 (1 year 4 months)
Glenn Rubenstein’s Education
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Casa Grande
1990 — 1994
Additional Information
Glenn Rubenstein’s Websites:
Glenn Rubenstein’s Interests:
social media, social networking, interactive scripted web series, ARGs, new technology, online marketing
Glenn Rubenstein’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
