Glenn Gruber

Past

• AVP, Strategic Marketing at Symphony Services Corp.
• Product Line Manager at Parlex Corporation
• Director of Marketing - RFID/Smart Cards at Power Paper, Inc.

• VP, Sales and Marketing at Golden Screens Interactive
• Director of Marketing and Business Development at Kyocera Electronics, Inc.
• Planning and Research Consultant at Kyocera International, Inc.
• Senior Associate at Coopers & Lybrand

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Education

• Columbia Business School
• Emory University

Recommended

15 people have recommended Glenn

Connections

444 connections

Industry

Computer Software

Websites

• My Blog
• My Company

Glenn Gruber’s Summary

Marketing and business development expert.

Glenn Gruber’s Specialties:

Marketing strategy; product management; brand positioning.

Glenn Gruber’s Experience

• AVP, Strategic Marketing

  Symphony Services Corp.

  (Privately Held; Computer Software industry)

  April 2005 — September 2009 (4 years 6 months)

  Responsible for establishing positioning and messaging platforms for the Commercial Software and Embedded Systems business units. Manage media relations and analyst relations programs.

• Product Line Manager

  Parlex Corporation

  (Public Company; 1001-5000 employees; PRLX; Electrical/Electronic Manufacturing industry)

  August 2002 — April 2005 (2 years 9 months)

  Responsible for managing all sales and marketing activities related to the polymer thick film product line. Have grown the business by double digits each year. Develop market segment strategy and major account strategies and tactics. Manage external sales force and internal account management function to achieve overall sales objectives.

• Director of Marketing - RFID/Smart Cards

  Power Paper, Inc.

  (Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry)

  August 2001 — April 2002 (9 months)

  Brought in for dual purpose of launching US operations and revamping marketing and sales strategies. Primary responsibility for business development activities for Smart Card and Smart Label markets. Directed all marketing activities (PR, web site, collateral materials, corporate identity). Oversees marketing staff in New York office and Israel, reporting directly to the CEO

• VP, Sales and Marketing

  Golden Screens Interactive

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 1998 — July 2001 (2 years 10 months)

  Created vision and set strategic direction through development of the business plan, business model, and projections. Directed all marketing activities, content management (analysis of traffic and implementation of new content), sales efforts (online and traditional advertising sales, content sponsorship sales) and relationship management. Served as lead in most joint venture and strategic relationships. Oversaw the Controller, marketing staff, and the content management team, reporting directly to the CEO and BOD.

• Director of Marketing and Business Development

  Kyocera Electronics, Inc.

  (Public Company; 5001-10,000 employees; KYO; Computer Hardware industry)

  December 1994 — October 1998 (3 years 11 months)

  Led marketing and business development planning, administration, and execution for the $50M Network Laser Printer Division for North/South America, including creation and management of B2B marketing strategies through product management, channel marketing, advertising, PR, trade show participation, web marketing, and direct mail programs. Directed a staff of eight marketing, reseller development, and dealer marketing personnel. Formulated and administered a $3.5M national marketing budget. Selected and managed advertising and PR firms.

• Planning and Research Consultant

  Kyocera International, Inc.

  (Public Company; 10,001 or more employees; KYO; Computer Hardware industry)

  May 1992 — November 1994 (2 years 7 months)

  Internal marketing consultant to different divisions/technologies.
  • Prepared market analysis and forecasts for the desktop laser printer market, PC Card (PCMCIA), and photovoltaic (solar) markets, with formal presentations of results (including Kyocera’s potential for entry into the interactive television and telecommunications markets).
  • Provided advice to divisions in relation to pricing, distribution, and advertising strategies

• Senior Associate

  Coopers & Lybrand

  (Privately Held; 10,001 or more employees; Accounting industry)

  August 1988 — August 1991 (3 years 1 month)

  Planning, conducting, and supervising team members in audits of various private and public companies (inlcuding Fortune 500). Coordinated multiple audit teams for multinational corporations and interacted directly with senior management of client companies.

Glenn Gruber’s Education

• Columbia Business School

  MBA , Marketing and Management , August 1991 — May 1993

• Emory University

  BBA , Accounting , August 1984 — May 1988

  Activities and Societies:

  Captain intramural softball and hockey, Beta Alpha Psi accounting fraternity

Additional Information

Glenn Gruber’s Websites:

• My Blog
• My Company

Glenn Gruber’s Interests:

Scuba Diving, guitar (blues and rock), tennis, golf

Glenn Gruber’s Groups:

Congregation Agudas Achim - Board of Directors, Social Media Club Boston, ITSMA

•    Executive Suite
•    Columbia Business School Alums
•    RI Nexus
•    Outsourced Product Development
•    Service Oriented Architecture Special Interest Group
•    Emory Alumni Association
•    Boston Innovators
•    Technology Marketing Community
•    ISV Group
•    Symphony Services Alumni
•    CMO Leadership Group
•    Emory University Alumni
•    Brand 3.0
•    Software + Services (SAAS)
•    Sales/Marketing VP's & Directors - Software & Technology
•    SaaS University
•    SaaSBlogs - Software as a Service Group
•    Social Media Marketing Group
•    The BPO and Offshoring Best Practices Forum
•    SOA Group
•    Software as a Service (SaaS) Group
•    Embedded Outsourcing
•    The Cloudsters
•    Loyalty 360 - The Loyalty Marketer's Association
•    Poly-Flex
•    SaaS - Software As A Service
•    Marketers on twitter
•    ExecuNet Boston Networking
•    Customer Advisory Board .org
•    Marketing Professionals in IT Management
•    The Job Hunter Group
•    Québec VC Locker Room
•    Customer Bill of Rights

Glenn Gruber’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch