
Director, UX & Product Management
San Francisco Bay Area

Director, UX & Product Management
San Francisco Bay Area
UX Rockstar.
see http://www.commadot.com
User Experience Design, UI Design, Web Applications, Information Architecture, Web Development, Problem Solving
(Privately Held; 11-50 employees; Internet industry)
December 2006 — Present (1 year 10 months)
Recently promoted to Director, UX and Product Management.
UX Architect. Responsible for all UX flows, information architecture, interaction design and informational copy. Also responsible for visual design and CSS of the application. As in any small company, I also wear other hats to help the company succeed.
Marketo is a Web 2.0 marketing automation company. See our website, http://www.marketo.com for details.
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
December 2005 — January 2007 (1 year 2 months)
Senior Interaction Designer
Worked with all major business units including TurboTax, Quicken, QuickBooks and ProSeries to improve their online presence. Created html prototypes for A/B and multivariate tests for the public websites. Prototyped all web applications using XHTML/CSS/JS. Introduced the techniques of Interaction Design to achieve a better user experience. Increased revenues and/or task completion on all major projects.
My other hat was UX Evangelist. I Installed and maintained a SharePoint knowledge management system for the purpose of promoting best practices and leading edge techniques.
Additionally, I Introduced the company to interactive JavaScript frameworks like Dojo, MochiKit, Prototype, YUI and jQuery. Promoted the use of jQuery to many internal units based on evaluation of frameworks.
o Promoted universal design principles and best practices to web teams.
(Privately Held; 11-50 employees; Internet industry)
2004 — 2005 (1 year)
INFORMATION ARCHITECTURE & USER INTERFACE
o Created html prototypes for flagship application, working closely with engineers.
o Prototyped all web applications using Microsoft Visio or HTML/CSS.
o Designed and implemented JavaScript framework, which reduced engineering effort by 90% in this area.
PRODUCT MANAGEMENT
o Acted as lead Product Manager for two versions of the flagship business workflow application.
o Documented Requirements in robust FRDs which included UML Use Cases and BPML swim-lane diagrams.
o Contributed towards the overall product strategy and helped maintain focus on the company vision.
NETWORK SECURITY & ADMINISTRATION
o Voluntarily acted as System/Network Admin when resources were absent.
o Upgraded several key systems including introducing Microsoft SharePoint as a knowledge management system.
o Evangelized the use of Knowledge Management as a way to improve overall productivity and effectiveness.
(Privately Held; 11-50 employees; Internet industry)
November 1994 — January 2003 (8 years 3 months)
UI DESIGN & PRODUCT MANAGEMENT
o Acted as lead UI Designer and Information Architect for Fortune 500 companies.
o Created wire-frame prototypes for all applications.
o Designed and architected Web groupware product. Applications included: CRM, File Mgt, Calendaring and Project Mgt.
o Prototyped all web applications using Microsoft Visio and HTML/CSS.
o Defined objectives and strategies in robust written specifications.
BUSINESS MANAGEMENT
o Founded Koko Interactive in 1995 and helped expand operations successfully for eight years.
o Managed staff of 30 employees and oversaw $4.5 million in annual revenue.
o Closed sales and shepherded contract process from draft to signature.
o Managed engineering team of 15 to achieve highly successful and interactive web results.
BA, Media Study, 1992 — 1994
Too cold, too wet in Buffalo.
AA, Liberal Arts, 1990 — 1992
Tennis, Pocket Billiards, History, Beta Software, All forms of Design, Networking/Security, Groupware, My Kids.
1998 Guest Lecturer at NYU - Stern Business School
2006 Intuit UX Community Greatest Contribution to Ease of Use.
2008 Guest Lecturer at Stanford University