V.P of Sales & Market Development - Avant Electronics
Hickory/Lenoir, North Carolina Area
- Current
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- V.P. of Sales and Market Development at Avant Electronics
- Associate Editorat Cakewalknet.com (Sole Proprietorship)
- Recording/Engineer - Ownerat MidiScope (Self-employed)
- Past
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- VP of Sales & Marketing at Virtuosoworks
- Pro Audio Sales Rep at Applied Audio
- Education
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- Lenoir-Rhyne College
- Western Carolina University
- DondiSound
- Recommended
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18 people have recommended Glen - Connections
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90
connections
- Industry
- Music
- Websites
Glen Heffner’s Summary
As a musician - I have a degree in piano and I became involved in the world of Midi as soon as it was introduced years ago. I am completely versed in working with computer based sequencers, notation programs, as well as using any of the tools that an electronic musician might be called upon to use. I'm also a performer, composer and studio musician.
*As a studio engineer and owner - I started with analog recording machines including 2" 24 track Otari machines and now use a full-blown DAW (digital audio workstation). I understand microphones, recording techniques, and all the aspects that go into the recording process...
*As a Pro Audio Rep - I represented major lines of products as well as handling clinics and training for music store employees, etc. This also gave me the insight into the manufacturing side of the music business,
*As a V.P. of Sales & Marketing - I have a unique view of the music industry since
I've been classically trained, yet worked as a performing musician, studio musician, owned and operated a successful studio and worked as a Senior Rep for a very respected Rep Firm. This has allowed me to "see" all the various sides of the music industry and to put together plans that allows all sides to profit and be treated fairly. It truly is a balancing act.
I also handle International Sales and the ability to make this work is a direct result of understanding people... If you're not a "people person" you should not be a V.P. of Sales & Market Development.
My goals are simple. I want to create programs that make all aspects of my plan to be in a constant motion. When the wheels aren't moving in any part of a plan, then you have a problem. If each part of the plan is moving then all components will see results and results is what I'm always after...
Glen Heffner’s Specialties:
* Keyboardist
* Session Musician
* Writer (as in "of articles" - reviewer)
* Recording Engineer
* Song Writer
* Former Music Store Owner, former Senior Sales Rep - I've seen both sides...
* "Gift of Gab"
* Willing to take chances... My personal saying: "You'll never know how far you can go until you've gone too far!
* and finally......."You see yourself as I really am":-)
Glen Heffner’s Experience
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V.P. of Sales and Market Development
Avant Electronics
(Privately Held; 11-50 employees; Music industry)
April 2005 — Present (3 years 9 months)
Avant Electronics are the makers of high-quality Studio Products including Microphones, Studio Accessories and our very successful monitors known as the MixCubes. Located in Upland, Ca., I am the V.P. of Sales and Marketing and I manage Sales in the US, a Rep Force as well as working directly with hand selected agents in Europe where I have established a very good presence for Avant. I also handle Press Releases, Press Lay-outs and a marketing direction in terms of special sales, etc.
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Associate Editor
Cakewalknet.com (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Music industry)
April 2004 — Present (4 years 9 months)
I am primarily a reviewer of music software and occasional hardware. With my background in keyboards and synthesis, I often review softsynths, which are virtual versions of synthesizers... www.cakewalknet.com has a very large following with millions of hits and is considered a great reference place for music news as well as in-depth reviews.
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Recording/Engineer - Owner
MidiScope (Self-employed)
(Self-Employed; 1-10 employees; Music industry)
January 1979 — Present (30 years)
MidiScope is a full-blown digital studio that is based around the fact that I have a degree in Piano. I utilize a large number of softsynths (computer emulated synthesizers) upon which I compose music for film, ads, and also small projects for ad agencies.
I am also equipment with a 24 track 2" analog recording machine so I have the ability to record musical groups although I often use it to enhance the music that I'm working on.
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VP of Sales & Marketing
Virtuosoworks
(Privately Held; 11-50 employees; Computer Software industry)
January 2005 — January 2006 (1 year 1 month)
I was responsible for developing a rep network throughout the United States, training of the reps, promoting the product, establishing pricing, programs and plans to move the program into the mainstream. When I started, I had three weeks to accomplish this. By the end of my tenure, Virtuosowork's Notion Software won "Notation Software of the Year" as awarded by Electronic Magazine.
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Pro Audio Sales Rep
Applied Audio
(Privately Held; 1-10 employees; Music industry)
January 1993 — August 2004 (11 years 8 months)
I started as a Sales Rep for Applied Audio which represented a number of Pro Audio and Music Industry lines throughout the Southeast including lines such as Alesis, QSC, Middle Atlantic Products, AKG, PAS, Symetrix, Lucid, Steinberg, Fostex, Beyer, BSS, Hosa, and many more. I covered the states of NC, SC, Eastern Tennessee and Savannah, Ga. In addition, because of my audio and keyboard skills, I often traveled into other reps territories such as Ga, Ala, & Miss. where I would function as a product specialist, training at various stores, meetings, etc.
In 1998, I became the Senior Rep for the firm where I also performed the duties of training new reps, functioning as a direct contact with the company's owner and the multiple reps in the field.
Other duties also included preparing newsletters, conducting clinics and working on beta testing teams if requested.
Glen Heffner’s Education
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Lenoir-Rhyne College
Bachelor of Music, Music, 1973 — 1977
Received Bachelor of Music Degree with emphasis on Piano.
Studied under Dr. Libby Gabriel, personal student of Arnold Franz Walter Schoenberg the great 20th Century Composer.
Also took Composition, Audio and the complete Education Courses although my major did not require it... -
Western Carolina University
Music 1971 — 1972
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DondiSound
Recording Techniques, Engineering and Synthesizers, 1971 — 1972
Additional Information
Glen Heffner’s Websites:
Glen Heffner’s Interests:
digital recording, music composition, soft synths - (I'm a piano player with a degree in piano), computer, recording in any capacity (engineer/producer/musician).
Glen Heffner’s Groups:
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Music & Marketing -
Music and Entertainment Professionals
Glen Heffner’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
