Glenda Worrell

Current

• Assistant Creative Director/Senior Copywriter at Black Umbrella Design (Self-employed)
• Owner & Creative Director at Crafted Communications

Past

• Manager, Marketing Programs at Ameritech Communications

Education

• Illinois State University

Connections

32 connections

Industry

Writing and Editing

Websites

• Black Umbrella Design

Glenda Worrell’s Summary

Marketing Creative with extensive experience with a broad variety of B to B and retail clients including Chrysler Corporation, Ford Motors, Lenscrafters, Design Toscano, Ameritech Corporation, Katten Muchin Zavis Rosenman, Chicagoland Business Network, Longaberger Company, GSP Advertising, and Design Consortium.

Proficient in program design, writing, development, fulfillment, delivery and tracking. Successful small business owner and public speaker with extensive corporate experience in high technology, legal, consumer retail direct, and business-to-business retail. Broad marketing background includes internal and external programs.

Glenda Worrell’s Specialties:

A consistent provider of high quality creative and project management services, including program design, writing, art direction, creative direction, staffing, vendor selection, and project management --- concept through delivery.

Glenda Worrell’s Experience

• Assistant Creative Director/Senior Copywriter

  Black Umbrella Design (Self-employed)

  (Self-Employed; Graphic Design industry)

  April 2005 — Present (4 years 9 months)

  * Copywriting and targeted marketing campaigns
  * Consumer, business & technical copywriting
  * Website and newsletter writing and marketing
  * Campaign strategy & design
  * Ghostwriting for speeches and professional publication

• Owner & Creative Director

  Crafted Communications

  (Writing and Editing industry)

  January 1990 — Present (20 years )

  • Retail consumer direct and business to business product catalogues
  • Sales channel materials, including sales maximization applications
  • Customer collateral, direct sales, newsletters, and promotional items
  • Web site strategy and copywriting, print pubs, incentives and programs
  • Comprehensive marketing, project and communication planning and implementation; merger and post-merger experience

• Manager, Marketing Programs

  Ameritech Communications

  (Telecommunications industry)

  1988 — 1990 (2 years )

  Provided creative and marketing management, including budgeting, program design, project management, vendor selection and management and metrics for a $750MM strategic business unit of Ameritech Corporation offering hardware, software and telecommunications solutions to large businesses.

Glenda Worrell’s Education

• Illinois State University

  BS , Public Relations & Journalism

Additional Information

Glenda Worrell’s Websites:

• Black Umbrella Design