Director of Advertising Sales at Tremor Media
Greater Atlanta Area
- Current
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- Director of Advertising Sales at Tremor Media
- Past
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- Director, Southeast Advertising Sales at TACODA, Inc. (A subsidiary of AOL, LLC)
- Senior Executive - Key Accounts at Microsoft Digital Advertising Solutions
- Director - National Sales at AOL (Time Warner) Online Media Networks
- Regional Sales Manager/Southeast at Walt Disney Interactive Group
- Regional Sales Manager/Southeast at Yahoo!
- Senior Account Executive at weather.com
- Senior Account Executive at The Weather Channel & The Travel Channel
- Junior Account Executive at Turner Broadcasting/TBS, TNT & SportSouth
- Media Supervisor at Price/McNabb & Goldberg, Marchesano advertising agencies
- Senior Media Planner at J. Walter Thompson/New York
- Education
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- University of Missouri-Columbia
- Recommended
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7 people have recommended Glen - Connections
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500+
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- Industry
- Marketing and Advertising
- Websites
Glen Caruso’s Summary
Tremor Media – the #1 premium online video property specializing in video-in-banner, pre-roll, widgets and branded alliances with online video properties and personalities.
My team and I are charged with strategic revenue growth and partnerships with Fortune 100 companies such as Verizon, The Coca-Cola Company, FedEx, Bank of America, The Home Depot, Qwest and others. My passion for consultative selling has resulted in $96 million worth of media and marketing programs throughout my career.
My background includes extensive Traditional and Digital Marketing and Media Sales expertise from companies such as J. Walter Thompson, Turner Broadcasting, The Weather Channel, weather.com, Yahoo!, Walt Disney Internet Group, Microsoft Digital Advertising Solutions network, AOL/Time Warner, TACODA behavioral targeting and Tremor Media online rich media and video advertising network.
I excel at relationship building and strategic high-level sales and negotiations with C-level marketing executives. My responsibilities include the development and deployment of custom digital and interactive marketing programs that not only engage the advertiser’s target audiences, but also deliver upon the marketer’s branding, efficiency and sales volume goals within an array of digital platforms.
As Past President and Programming Chair of the American Marketing Association - Atlanta chapter, the 3rd largest in the U.S, I work with an 18 person Board of Directors who help implement the vision of our organization. We are the "go-to" marketing professionals for Atlanta business media. AMA allows me access to more than 4,000 influential leaders throughout the Southeast.
One of my talents include speaking to professional and college audiences about consumer media trends, technology, advertising and opportunities for marketers within the current and future marketing landscape. I also perform standup comedy.
I reside in Atlanta with my greatest love, my wife and daughters.
Glen Caruso’s Specialties:
• Sales Management, Goal Setting & Accountability
• Needs-based Selling Strategies
• C-Level Marketing Emphasis
• Extensive Interactive, Digital & Traditional Media experience
• Strategic Planning / Forecasting
• Dynamic Sales Style & Results
• Online Video; Advergaming; Behavioral Targeting; ROI; Search; Mobile; Widgets
• Specialize in the CPG, Travel, Home, Auto, Finance advertising categories
• Branded Entertainment and Custom Sponsorship Development
Glen Caruso’s Experience
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Director of Advertising Sales
Tremor Media
(Privately Held; Online Media industry)
June 2008 — Present (1 year 6 months)
Manage a sales team responsible for strategic revenue growth among Fortune 100 marketers and advertising agencies in the southeast. Tremor is the leading online video and rich media ad network with 2,000+ premium publisher sites. Tremor reaches 142 million unique web users monthly, 74% of all internet users. We specialize in rich media, online video, pre-roll/instream and expandable ad banners that include sight, sound and motion. Tremor's new "vChoice" pre-roll units are revolutionary in that they allow for extreme interactivity with the advertiser's video messaging. vChoice pre-roll executiond are getting a 3.2% CTR for our BETA advertisers. Lately, a trend for us has been the creation and distribution of custom widgets as well as Branded Entertainment. Tremor has deep ties and video content alliances with major digital video production houses such as MRC, Seth MacFarlane, Michael Eisner's Vuguru, Next New Network, et al.
Tremor Media's marketing partners voted our product as one of the highest value advertising offerings on the web according to Jack Myers. 80% of all web users watch online video content as they "snack" on the TV content they want, when they they want it. -
Director, Southeast Advertising Sales
TACODA, Inc. (A subsidiary of AOL, LLC)
(Privately Held; 51-200 employees; Online Media industry)
August 2007 — June 2008 (11 months)
TACODA is the largest, and oldest, online advertising network specializing in Behavioral Targeting of marketing messages to web users. Proprietary TACODA technology allows marketers the ability to target relevant advertisements to only those people who display specific types of web surfing patterns and content interests. TACODA helps advertisers better understand who is buying their products online and offers deep analytics and learnings about their customers from a psychographic perspective.
As Director of Southeast Advertising Sales, my team and I developed behaviorally targeted digital marketing programs for the top 40 marketers and advertising agencies within this territory. Our client roster includes top brands and interactive ad agencies including Coca-Cola, Verizon, Georgia-Pacific, FedEx, AT&T, The Home Depot, Moxie Interactive, LendingTree, Wachovia, Bank of America, Toyota and others. -
Senior Executive - Key Accounts
Microsoft Digital Advertising Solutions
(Public Company; 10,001 or more employees; MFST; Online Media industry)
July 2005 — August 2007 (2 years 2 months)
Strategic sales and negotiation of custom interactive advertising sponsorships and deal terms with 3 of the top U.S. marketers: Coca-Cola, Verizon Wireless and FedEx. Portfolio includes leading global Microsoft interactive marketing products: MSN Portal & Branded Entertainment, FoxSports.com, MSNBC, Xbox, Massive, Microsoft Gaming Studios, Facebook, Hotmail & Messenger, MSN Search, MSNDR, Windows Mobile and new marketing technologies being developed by Microsoft labs.
• Direct client contact with C-level marketing and VP titles.
• Strategic and tactical planning, forecasting and delivery on new and renewal advertising relationship and revenue goals.
• Interface with Microsoft management and internal product teams to help define direction of new client offerings and consumer interactive experiences through Branded Entertainment. -
Director - National Sales
AOL (Time Warner) Online Media Networks
(Public Company; 10,001 or more employees; TWX; Online Media industry)
January 2001 — July 2005 (4 years 7 months)
Represented the 25 leading interactive properties including: America Online, Netscape, CNN.com, SouthernLiving.com, SouthernAccents.com, CoastalLiving.com, Health.com, Fortune.com, Business20.com, Time.com, People.com, Mapquest.com, AOL Instant Messenger. Increased revenue through Integration, Sponsorships, Niche Targeting, Dbase Marketing, eCRM, Rich Media, Ad Banner Development / Optimization, Consumer Promotions.
• Sold integrated partnerships to leading marketers and their advertising agencies. -
Regional Sales Manager/Southeast
Walt Disney Interactive Group
(Public Company; 10,001 or more employees; DIS; Online Media industry)
January 2000 — January 2001 (1 year 1 month)
Selling Manager responsible for 3 Sales Executives and 1 Sales Coordinator for the Walt Disney Internet Group of websites and leading web portal: GO.com as well as ESPN.com, ABCNews.com, Disney.com, Family.com, Movies.com.
GO.com was in the process of being disbanded by Walt Disney Internet Group when I left the company for a senior position with AOL Time Warner. GO.com officially closed its doors in March of 2001. -
Regional Sales Manager/Southeast
Yahoo!
(Public Company; 10,001 or more employees; YHOO; Online Media industry)
June 1999 — January 2000 (8 months)
Selling Manager who successfully managed a team of 4 Account Executives and 1 Sales Coordinator in the sale of this leading online portal to key marketers and ad agencies utilizing Behavioral Targeting, Database Marketing, Email Marketing, Search Engine Marketing, Integration, Promotions.
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Senior Account Executive
weather.com
(Privately Held; 501-1000 employees; Online Media industry)
May 1996 — June 1999 (3 years 2 months)
Developed and sold Online media partnerships on weather.com site to marketers and agencies within the southeast.
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Senior Account Executive
The Weather Channel & The Travel Channel
(Privately Held; 501-1000 employees; Broadcast Media industry)
May 1992 — May 1996 (4 years 1 month)
Developed and sold National Cable TV cross-media programs (Co-op, Transactional, Barter) to Marriott, Choice Hotels, NAPA, Orkin, Volvo-Penta, Ryobi, Velux, Honda Power and Florida / Virginia / Georgia / South Carolina / North Carolina Tourism.
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Junior Account Executive
Turner Broadcasting/TBS, TNT & SportSouth
(Public Company; 1001-5000 employees; TWX; Broadcast Media industry)
February 1990 — May 1992 (2 years 4 months)
Sold national cable television advertising in Sports and Entertainment programming to agencies and clients in southeast
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Media Supervisor
Price/McNabb & Goldberg, Marchesano advertising agencies
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1988 — 1990 (2 years )
Managed 6 buyers, media planning and buying for $50 million in client advertising.
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Senior Media Planner
J. Walter Thompson/New York
(Marketing and Advertising industry)
1985 — 1987 (2 years )
Honed skills while progressively developing media expertise on $80 million in ad spending.
• Excellent training in national and local media planning, buying and negotiating.
• Schooled in Network TV, Spot TV, Radio, Magazine, Newspaper & Outdoor marketing.
• Planned for Miller High Life, Slice / Pepsi, Reynolds Wrap, Warner Lambert: Listerine, EPT.
Glen Caruso’s Education
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University of Missouri-Columbia
Bachelor of Journalism , Advertising , 1981 — 1985
- Activities and Societies:
- Chairman of Pop Concerts Committee, Alumni Association Student Board member, Kappa Alpha fraternity/Alpha Kappa chapter
Additional Information
Glen Caruso’s Websites:
Glen Caruso’s Interests:
My family, public speaking on digital marketing methods and best practices, Stand-up comedy....
Glen Caruso’s Groups:
2008-2009 President, American Marketing Association - Atlanta Chapter; 2009-2010 Programming Chair (3rd largest chapter of marketing professionals in the United States)
Member of Internet Oldtimers Foundation
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AOLAlumni -
Inbound Marketers - For Marketing Professionals -
Advertising Professional -
Online Marketing Experts -
Atlanta Linking -
JWT -
eMarketing Association Network -
Online Advertising Professionals -
ThoseinMedia -
The Weather Channel Companies - Alumni Group -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Mobile Marketing Professionals -
The Walt Disney Company Alumni Group -
Yahoo Employees and Alumni Group -
Walt Disney Internet Group Employees and Alumni -
Media Professionals Worldwide -
AOL CONNECTIONS -
Triangle Interactive Marketing Association (TIMA) -
Social Media Club -
Turner Broadcasting Systems Alumni Group -
Turner Entertainment & Turner Sports Alumni -
Future Trends -
Interactive Media Worldwide -
IAB UK -
Linking Sales Leaders
Glen Caruso’s Honors:
Numerous sales awards and recognitions for outstanding performance and leadership, Garnered major interactive branded entertainment marketing awards for clients like SPRITE given by major advertising and marketing organizations, Requested guest speaker for the American Marketing Association, Southeast Regional Internet Society (SERIS), University of Georgia, Grady School of Journalism and Advertising as well as various Advertising Clubs around the United States.
