Staci Baird
Internet and Social Media Strategist
- Location
- San Francisco Bay Area
- Industry
- Online Media
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Staci Baird's Overview
- Current
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- Internet & Social Media Strategist at Stanford University
- Past
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- Lecturer at San Francisco State University
- Community Manager/Associate Content Manager - BNET.com at CBS Interactive
- Social Media/Community Manager at Bizmore
- Internet Marketing Manager at LucasArts
- Senior Internet Marketing Manager at Lucasfilm
- Instructor at University of Tennessee
- Innovations Project Manager at E.W. Scripps
- Multimedia Project Manager at MSN Money
- Multimedia Coordinator at University of Kansas
- Graduate Teaching Assistant at University of Kansas
- Consultant at A Perfect Celebration
- Systems analyst at Zymogenetics
- District Software Training Coordinator at United States Postal Service
- Producer at Cole and Weber
- Helpdesk Tier II Field Support at United States Postal Service
- Helpdesk at American Century Investors
- Education
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- University of Kansas
- University of Phoenix
- Recommendations
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38 people have recommended Staci
- Connections
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431 connections
- Websites
Staci Baird's Summary
I'm a new media specialist with more than ten years of experience working with a variety of traditional and non-traditional media outlets. I'm a skilled user and avid champion of social media.
As the Internet and Social Media Strategist for the Stanford School of Engineering I'm responsible for formulating and executing a comprehensive web and social media communications strategy for the school.
Before coming to Stanford, I taught digital and social media classes for the journalism department at San Francisco State University. In spring 2011, I led the relaunch of the SF State student newspaper and magazine websites and the first iPad version of the student magazine.
As an Internet Marketing Manager for Lucasfilm, I helped launch LucasArt's first social media campaigns. Before moving to San Francisco, I was the Innovations Project Manager for E.W. Scripps Newspaper Interactive in Knoxville, Tenn. As Multimedia Manager for MSN Money in New York I worked with a team of multimedia journalists to design and produce a series of multimedia stories. I have also worked as a content producer for CBS Interactive and SFGate.
I helped design the Stauffer Multimedia Newsroom at the University of Kansas where I taught online journalism classes as a graduate teaching assistant and multimedia coordinator. I also taught online journalism at the University Tennessee where I helped design and build a content management system for the Tennessee Journalist.
I'm a founding member of the Intercollegiate Online News Network (ICONN).
Specialties
Online strategic planning, production management, social media planning, business development, systems analysis, technical documentation, technical consulting, project management, mobile media, journalism and online media education, multimedia training.
Staci Baird's Experience
Internet & Social Media Strategist
Stanford University
Educational Institution; 5001-10,000 employees; Higher Education industry
August 2011 – Present (11 months) Stanford, CA
Responsible for formulating and executing a comprehensive web and social media communications strategy for the School of Engineering.
Grew Twitter following from 2,000 to 10,000 in under a year.
Grew Facebook following from 2,000 to 7,800 in under a year.
Established social media workflow and policies. Helped educate and train faculty and staff on use of social media.
Develop content strategy for new engineering school website and nine department sites. Collaborate with project managers, developers, webmaster, content producers/editors, UX/UI, and management to develop Drupal functional requirements, themes and content.
Manage social media interns and part-time web producer.
Lecturer
San Francisco State University
August 2009 – August 2011 (2 years 1 month) San Francisco, CA
Community Manager/Associate Content Manager - BNET.com
CBS Interactive
September 2009 – March 2011 (1 year 7 months)
District Software Training Coordinator
United States Postal Service
October 2001 – March 2002 (6 months)
Staci Baird's Projects
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Senior Fellow - California Endowment Health Journalism Fellowship
- February 2011 to November 2011
Provide individualized coaching and technical assistance to health reporting fellows. Guide Fellows in the development of a plan to build audience and promote engagement, including using social media for information gathering, crowd sourcing, and stimulating community conversations.
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Intern
- June 2010 to August 2010
Monitor news as it's published online and update Twitter and Facebook.Work on special projects as assigned.
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Knight Foundation Reunion Social Networking Workshop
- July 2009 to July 2009
Collaborated with multimedia journalists, Tom Davidson, Kathleen McCoy and Peggy Collins to lead a social networking workshop for Knight Foundation alumni. The workshop included an introduction to Twitter, Facebook, LinkedIn and WordPress.
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Journalism & Women Symposium Multimedia Training Workshop
- May 2009 to May 2009
Team Members: Staci Baird, Margaret "Peggy" CollinsAs an instructor for the 2009 JAWS multimedia training workshop at Stanford University I worked with two professionals to teach journalists how to setup and utilize Twitter and create a blog using WordPress.
Staci Baird's Skills & Expertise
Staci Baird's Education
University of Kansas
Masters ABT, Journalism News & Information
2003 – 2011
Activities and Societies: Web Editor, Daily Kansan Multimedia Coordinator, Stauffer Multimedia Newsroom
University of Phoenix
Bachelor of Science, Business/Information Systems
1998 – 2001
Staci Baird's Additional Information
- Websites:
- Groups and Associations:
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Association for Education in Journalism & Mass Communication, Journalism & Women Symposium, Society of Professional Journalists, Online News Association, Girls in Tech (San Francisco Chapter), Intercollegiate Online News Network (ICONN), founding member
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- Honors and Awards:
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Semifinalist, 2011 Adobe Design Achievement Awards, Innovation in Interactive Media in Education
Finalist, Adobe Max Award 2008
Loeb Award for Online Financial Journalism 2008
Best independent news website, Society of Professional Journalists Region 12 2008
Best in Business, Society of American Business Editors 2007
Bruce Linton Graduate Award in Broadcast 2006
10 student regional awards, Society of Professional Journalists 2005
Two student awards, Kansas Association of Broadcasters 2005
First place website design, Kansas Professional Communicators 2005
First place undergraduate student station website, Kansas Professional Communicators 2005
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