Assistant Professor of Marketing at the University of North Carolina at Chapel Hill
Raleigh-Durham, North Carolina Area
- Current
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- Assistant Professor of Marketing at The University of North Carolina at Chapel Hill
- Past
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- PhD Student at Penn State University
- Customer Relationship Manager at Pramati Technologies
- Consultant at OptFreight Solutions
- Graduate Summer Intern at Coca Cola India Pvt. Ltd.
- Education
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- The Pennsylvania State University
- Indian Institute of Management, Lucknow
- Osmania University
- Little Flower Junior College
- Recommended
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7 people have recommended Girish - Connections
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- Industry
- Research
- Websites
Girish Mallapragada’s Summary
My objective is to become a world-class researcher in marketing. Specifically in the domains of product management, social media and marketing strategy. I am also interested in applying my theoretical and analytical skills skills to real-world problems.
I am immensely excited about the opportunities that social networking is creating on the Internet. I am interested in understanding the mechanics behind such communities and what that means to firms.
Girish Mallapragada’s Specialties:
Market Research, Data Analysis, Open Source Software strategy, Social Networks, Bayesian Methods, Distribution Channels, Product Management, Marketing Strategy.
Girish Mallapragada’s Experience
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Assistant Professor of Marketing
The University of North Carolina at Chapel Hill
(Educational Institution; 51-200 employees; Higher Education industry)
July 2007 — Present (2 years 5 months)
I am a tenure-track faculty member at the Kenan-Flagler Business School. My job is to engage in research and teaching in the marketing discipline at the business school.
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PhD Student
Penn State University
(Educational Institution; Higher Education industry)
August 2002 — June 2007 (4 years 11 months)
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Customer Relationship Manager
Pramati Technologies
(Privately Held; 51-200 employees; Information Technology and Services industry)
April 2001 — May 2002 (1 year 2 months)
My job involved developing relationships with technology partners such as Sun, IBM,RedHat and HP, and with prospective customers such as Jatayu, Tarang, eVector in the city of Bangalore.
I was involved in setting up the sales office for Pramati in Bangalore. -
Consultant
OptFreight Solutions
(Logistics and Supply Chain industry)
April 2001 — September 2001 (6 months)
I was involved in advising the product development team on marketing and sales related issues leading upto the launch of the service. Optfreight was an intermediary that hoped to link up exporters based out of Hyderabad with freight carriers.
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Graduate Summer Intern
Coca Cola India Pvt. Ltd.
(Public Company; 1001-5000 employees; Consumer Goods industry)
April 2000 — June 2000 (3 months)
I worked under the then ASM for South Gujarat, George Mathen as a management intern in Sales.
Girish Mallapragada’s Education
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The Pennsylvania State University
PhD , Marketing , 2002 — 2007
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Indian Institute of Management, Lucknow
MBA , Marketing and Information Technology , 1999 — 2001
- Activities and Societies:
- Editor - Inkslinger, the campus gossip magazine.
Involved in the production of yearbook IIMprints for years 2000 and 2001.
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Osmania University
B.E , Mechanical Engineering , 1995 — 1999
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Little Flower Junior College
Other , Mathematics, Physics, Chemistry , 1993 — 1995
Additional Information
Girish Mallapragada’s Websites:
Girish Mallapragada’s Interests:
Research Interests: New Product Development, Open Source Software, Social Networks, Interfirm Relationships, Multivariate Data Analysis, Latent Variable growth and mixture models, Bayesian Models. Teaching: Pricing Strategy, Marketing Management, Product Management, Sales Management, Business Marketing.
Girish Mallapragada’s Honors:
ISBM Doctoral Dissertation Award, Smeal Doctoral Dissertation Award, Peter Liberti and Judy D. Olian Fellowship, Paul F. Anderson Scholarship, David T. Wilson Scholarship, ISBM Scholarship, Smeal Scholarship from Penn State University.
Girish Mallapragada’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
