Giovanni Quaglino

Current

• New Media Marketing Specialist at Giovanni Quaglino
• New Media Marketing Specialist Consultant at SetteMari S.p.a. | Italian Tour Operator

Past

• Marketing Manager at SitoVivo Srl
• Web Marketing Manager (Shopping Channel) at Factotus S.r.l.

Education

• Università degli Studi di Torino
• Università degli Studi di Torino

Recommended

3 people have recommended Giovanni

Connections

273 connections

Industry

Management Consulting

Websites

• Google Qualified Professional
• My Company: NewMediaMarketing
• My Reputation on NAYMZ

Giovanni Quaglino’s Summary

PROFESSIONAL PROFILE

Online Marketing Manager with 5 years experience in marketing management, teaching on new media agencies and marketing consultants, B2B sales of web marketing management systems.

Results-oriented, enterprising, energetic and strongly focused on solutions, I’ve developed good professional specialities in web marketing team leading and on:

- Strategic and executive advice in Business Online Development
- Web Project Management
- 2.0 Marketing: Social Media Marketing & Social Network Marketing
- 2.0 Analytics: Social Media Analytics & Social Network Analytics
- 2.0 Branding: Conversation Monitoring, Brand Reputation
- Web Analytics, Click-Stream Analysis, Usability Analysis
- Viral Marketing
- Web Marketing One-to-One & User Profiling and identification
- Direct Email Marketing (also with After Click Tracking)
- Search Engine Optimization: SEO On-Page, SEO Off-Page, SEO 2.0
- Keyword Advertising & Search Engine Marketing (SEM)
- Click Fraud Detection & Reporting on PPC

Some of my publications available on Marketing-Web.it, on NetForum (available on www.ediforum.it), Italian magazine - under subscription - for agencies, business executives and marketing directors, on DailyNet, digital newspaper on online marketing arguments, and on many internet marketing other digital reviews.

Giovanni Quaglino’s Specialties:

- Marketing 2.0: Social Media Marketing, Social Network Marketing, Facebook Marketing,

- Search Engine Marketing (Google Adwords Qualified Professional) & Click Fraud Detection

- Search Engine Optimization: SEO On-Site, SEO Off-Site, Link Baiting, SEO 2.0

- Email Marketing: Mailing-List Re-Qualifying, Anti-Spam Strategies, Direct Email Marketing Campaigns

- Marketing Analysis: Web Analytics, Social Media Analytics, Social Network Analytics, Conversation Monitoring

Giovanni Quaglino’s Experience

• New Media Marketing Specialist

  Giovanni Quaglino

  (Internet industry)

  January 2009 — Present (7 months)

  New Media Marketing consulting:
  - Social Media Marketing
  - Search Engine Marketing
  - Web 1.0 & 2.0 Analytics
  - Search Engine Optimization
  - Email Marketing
  - SMS Marketing

• New Media Marketing Specialist Consultant

  SetteMari S.p.a. | Italian Tour Operator

  (Leisure, Travel & Tourism industry)

  November 2008 — Present (9 months)

• Marketing Manager

  SitoVivo Srl

  (Marketing and Advertising industry)

  2005 — January 2009 (4 years)

  SitoVivo: Italian company active on development of web marketing management systems.
  - Development of an external reselling structure, according with the commercial strategy I defined (web agencies, marketing and communication agencies, media centers, adv and P.R. studios, marketing consultants);
  - Organization of professional courses target to marketing managers, about theories and techniques of new media & 1to1 marketing, and methods of selling / up-selling / cross-selling tools for high value B2B web services;
  - Development and management of advertising and marketing activities for SitoVivo brand
  - Development and management of advertising and marketing activities for SitoVIvo Network of web agencies (Web Marketing Center area)
  - Marketing consulting to the commercial partners and biggest b2b customers

• Web Marketing Manager (Shopping Channel)

  Factotus S.r.l.

  (Consumer Electronics industry)

  2004 — 2005 (1 year)

  Web Marketing Manager (E-Shopping) at Factotus S.r.l. (Now Shop.it S.r.l.)
  - Analysis of competitive dynamics for the hi-tech B2C market in Italy
  - Analysis of the positioning & marketing strategy compared to the competitors one
  - Development of marketing and commercial activities to gain market share;
  - Development and management of advertising and marketing activities:
  copywriting & visual design, direct-marketing, b2b accounting, media accounting, promotional & advertising coordination, email marketing, web analytics, banner advertising, co-branding projects development
  
  Member of Marketing Team winner of “eCommerce Oscar”, competition sponsored by the Ministero delle Attività Produttive and the Politecnico of Milano, in collaboration with ANEE / ASSINFORM..

Giovanni Quaglino’s Education

• Università degli Studi di Torino

  Scienze della Comunicazione 1997 — 2005

• Università degli Studi di Torino

  Comunicazione 1997 — 2005

Additional Information

Giovanni Quaglino’s Websites:

• Google Qualified Professional
• My Company: NewMediaMarketing
• My Reputation on NAYMZ

Giovanni Quaglino’s Groups:

Founder of the Professional Group "Social Media Marketing | Italia"

•    ASSODIGITALE - www.assodigitale.it -
•    Business Club 2.0 Milan-IN
•    PartnerPoint - An Online Community of Microsoft Partners
•    On Startups - The Community For Entrepreneurs
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    2.0 connect manager
•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    IN.Torino Business Club
•    Marketing Executives Group
•    Web 2.0
•    Professional People in Urbe (PPU) - Business Club
•    Google Group
•    Search Engine Strategies Conference & Expo
•    eMarketing Association Network
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    E-Commerce Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Payment Systems Network
•    Startup Specialists
•    Italian Networking Project
•    EmailStatCenter.com Professional Network
•    European Internet Professionals
•    Web & Marketing Analytics Group - IQ Workforce
•    Social Media Marketing
•    Italian Web 2.0 Experts
•    Media Professionals Worldwide
•    Social Media Advertisers (socialAdv.com)
•    Marketing & Communication Network
•    Italian Social Media
•    Veneto-IN Social Business Club - http://venetoin2.ning.com
•    Social Media Marketing Intelligence
•    TurinIN - Social Business Club
•    Italian ICT Managers
•    Club dei Media Sociali
•    Forum della Comunicazione
•    DigitalMarketingLab
•    ICT Sales Executives and Sales Managers
•    [4]marketing
•    Incontro "CLUB ICT" - Strategie di Marketing nel Web 2.0
•    Social Network Analysis in Practice
•    Social Media Marketing | Italia
•    Search Engine Marketing | Italia
•    VoiceComNews - La gestione delle relazioni con i clienti - www.voicecomnews.it
•    Ninja Marketing
•    Global Social Media Network
•    Lead Generation Services

Giovanni Quaglino’s Honors:

ONLINE / WEB MARKETING AWARDS.
Member of Marketing Team winner of “eCommerce Oscar”, competition sponsored by the "Ministero delle Attività Produttive" and the "Politecnico di Milano", in collaboration with ANEE / ASSINFORM.

Giovanni Quaglino’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch