Giovanni Calabro (gc@giovannicalabro.com)

Current

VP, User Experience at Siteworx

Past

Director of User Experience at Siteworx
Manager of User Experience at Siteworx
Design Manager: Lifestyles at Washingtonpost.Newsweek Interactive

Design Manager: News at Washingtonpost.Newsweek Interactive
Senior Designer at Washingtonpost.Newsweek Interactive

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Education

George Mason University
Hasbrouck Heights High School

Recommended

4 people have recommended Giovanni

Connections

419 connections

Industry

Internet

Websites

Giovanni Calabro (gc@giovannicalabro.com)’s Summary

I have over 13 years of experience leading interactive research and design efforts for a wide range of business sectors. At Siteworx, I lead the design team responsible for user experience strategy, brand analysis, search engine optimization (SEO), search and analytics integration and social media strategy. With clients as diverse as MTV Networks, USATODAY.com, NPR, and JPMorgan Chase, my team provides expert strategy and advice in the areas of stakeholder and staff alignment and new publishing models for emerging platforms such as social media and mobile channels.

Giovanni Calabro (gc@giovannicalabro.com)’s Specialties:

Information architecture, interface and interaction design, usability testing, business requirements facilitation and creation, functional and system specifications documentation, workflow documentation, public speaking engagements, writing, content management strategy, content migration, and consensus building.

Giovanni Calabro (gc@giovannicalabro.com)’s Experience

VP, User Experience

Siteworx

(Privately Held; Internet industry)

January 2009 — Present (11 months)
Director of User Experience

Siteworx

(Privately Held; Internet industry)

May 2007 — December 2008 (1 year 8 months)

Provide direction for the User Experience department while:
- finding and implementing companywide efficiencies
- researching and reporting new industry findings
- understanding new technologies and methodologies that help create a stronger experience for the user and better revenue opportunities for a client
Manager of User Experience

Siteworx

(Privately Held; 51-200 employees; Internet industry)

March 2006 — May 2007 (1 year 3 months)

Manage a team of Experience Architects while performing a lead role in the research and design efforts for Siteworx's client applications and large-scaled websites.
Design Manager: Lifestyles

Washingtonpost.Newsweek Interactive

(Public Company; Online Media industry)

June 2004 — March 2006 (1 year 10 months)

Led and energized the Lifestyle design team to innovate and propel Jobs, Cars, Real Estate, Rentals, Classifieds, Arts and Living, all search products, and the City Guide through quality design and communication. Used my expertise to help product managers understand the benefits of strong design and usability. Represented design in all products by producing research, site data, and clear design options to focus direction. Managed the team to achieve powerful design through, proper time management, clear alignment of business goals to user goals, and through concise design direction.
Design Manager: News

Washingtonpost.Newsweek Interactive

(Public Company; Online Media industry)

January 2002 — June 2004 (2 years 6 months)

Supervised and led the award winning News Design department by providing clear direction, challenging and creative projects, and individual attention. Promoted creativity, served as a catalyst for innovation, untangled complex ideas and stories, and instructed employees on meeting deadlines by focusing on realistic goals and requirements. Organized coverage and coordinated design strategy between the News Design department and other organizational departments for special projects, such as, “Sitewide Redesign,” “Iraqi War,” “Elections 2004,” and “D.C. Sniper Coverage,” while balancing daily necessities for WPNI.
Senior Designer

Washingtonpost.Newsweek Interactive

(Public Company; 201-500 employees; WPO; Online Media industry)

December 1997 — January 2002 (4 years 2 months)