Luca Giorcelli

Current

• Seeding director at Viralbeat
• Social media manager at Veryweb

Past

• Architect of medical cooperative solutions at VeryMed
• Computer simulation manager of CESPRI (Centre for Research on Innovation) at Bocconi University

Education

• Università Commerciale 'Luigi Bocconi'

Recommended

2 people have recommended Luca

Connections

199 connections

Industry

Marketing and Advertising

Websites

• My presentation
• Social media planner - Veryweb
• SocialAdv group starter

Luca Giorcelli’s Summary

VISION
Evolve your marketing into societing. Adopt an extensive stakeholder view and let it grow in social media.

CLIENTS
Unicredit, RCS, Infojobs, Kenwood, CTS, Regione Toscana, Università di Bologna, Banca Intesa, Banco Desio.

WORD OF MOUTH, DIGITAL PR, SEEDING
I'm social media manager from 2006. I'm co-author of "Measuring word of mouth" Vol. 2 (ed. WOMMA).
I know how to:
- monitor web 2.0 conversations with NLP technology
- activate direct and transparent relation in social media
- amplify genuine enthusiasm for brands/products
- insert brands into friend to friend communication

VIRAL, GUERRILLA,
CAUSE MARKETING, NEWSMAKING
I'm creative director of non-conventional campaigns since 2004. My focus is on social sense, empathy and relation. Winner of the 1° prize "press and outdoor" Mediakey Award 2007, campaign "Il suono è tutto".

HI-END AND COOPERATIVE WEB INTERFACES
Since 1999 I generate effectiveness in web comunication. I'm planner of the "Medical Cooperative Network", Regione Toscana. I've directed the communicational setup of several web sites, web services and social networks.

Luca Giorcelli’s Specialties:

MY ROLES IN SOCIAL MEDIA
Discovering relational assets, listening to web 2.0, goal setting, social media strategy, creative direction, agile team management, technology

Luca Giorcelli’s Experience

• Seeding director

  Viralbeat

  (Marketing and Advertising industry)

  March 2007 — Present (2 years 5 months)

• Social media manager

  Veryweb

  (Marketing and Advertising industry)

  April 1998 — Present (11 years 4 months)

• Architect of medical cooperative solutions

  VeryMed

  (Privately Held; 1-10 employees; Medical Devices industry)

  January 2004 — May 2007 (3 years 5 months)

  EMPOWERING COOPERATION BETWEEN MEDICIANS
  • defininition of cooperative strategies between medicians
  • functional specifications of web based telemedicine tools
  • project management
  
  CLIENTS
  • Fuji Medical Systems
  • Regione Toscana (Italy)

• Computer simulation manager of CESPRI (Centre for Research on Innovation)

  Bocconi University

  (Educational Institution; 501-1000 employees; Higher Education industry)

  June 1997 — September 1999 (2 years 4 months)

  • economic modeling
  • computer simulation (methodologies and implementation)
  • internal training for Bocconi University staff

Luca Giorcelli’s Education

• Università Commerciale 'Luigi Bocconi'

  1997 — 1997

Additional Information

Luca Giorcelli’s Websites:

• My presentation
• Social media planner - Veryweb
• SocialAdv group starter

Luca Giorcelli’s Honors:

1° prize "press and outdoor" Mediakey Award 2007
1° prize WWW de "Il Sole24ORE" 2005
1° prize WWW de "Il Sole24ORE" 2003

Co-author of "Measuring Word of Mouth" Vol 2 (ed. WOMMA)