Luigi Gioni

Current

• Marketing Manager at MilanIN (ClubIN)
• Founder at Reset - Communication & Advertising Agency -

Past

• Business Development Manager at XING
• Advisory Board at Smau
• Business Development Manager at F.C. Internazionale Milano S.p.A.

• SDA Bocconi Assistant (MBA and International Master classes) at SDA Bocconi
• Business Partner - Milan Branch - at E-TREE
• Sales& Marketing at Xoom.it / Webnext (Sper Group now RCS Digital) )

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Education

• Università Commerciale 'Luigi Bocconi'
• SDA Bocconi

Recommended

8 people have recommended Luigi

Connections

500+ connections

Industry

Internet

Websites

• My Portfolio
• My Company
• My Portfolio

Luigi Gioni’s Summary

Internet and Digital media executive. Last position as Business Develoment Manager at XING Italy, italian branch of XING AG largest european business social network.

Fifteeen years of experience into developing business within the industry in different roles both on supply and demand side.

in the past
- SMAU Advisory Board Member
- MilanIN Business Social Club Marketing Manager
- Reset_ communcation agency - founder
- INTER FC Business Development Manager
- Sda Bocconi Assistant professor
- E-.tree new media agency Business Partner
- Webnext Srl Advertising Agency Sales Manager
- XOOM.IT Project Manager

Luigi Gioni’s Specialties:

- General Management
- Sales & Marketing
- Business Development
- New media
- Sport & TV Industry

Luigi Gioni’s Experience

• Marketing Manager

  MilanIN (ClubIN)

  (Non-Profit Organization Management industry)

  May 2008 — Present (1 year 7 months)

  Most successful Business Networking Club with more than 5.000 members in Milan Area and now going to be a national federation.

• Founder

  Reset - Communication & Advertising Agency -

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  June 2007 — Present (2 years 6 months)

  Communication, Marketing, Advertising, Sponsorship, Licensing, Celebrities Management, Building Brand Awarness and Visibility, PR activities, web 2.0, cross media, media planning and buying, brand internationalization, rights management and exploitation, business networking.

• Business Development Manager

  XING

  (Public Company; O1BC; Internet industry)

  March 2009 — October 2009 (8 months)

  Biggest European Business Social Network

• Advisory Board

  Smau

  (Privately Held; Public Relations and Communications industry)

  June 2008 — October 2008 (5 months)

  In charge to develop WEB2.0/MEDIA and INNOVATION CENTER

• Business Development Manager

  F.C. Internazionale Milano S.p.A.

  (Sports industry)

  June 2000 — June 2007 (7 years 1 month)

  Managing Business Development and new projects. In charge for: internationalization and brand development, rights trading, club branded media products management , CRM.
  
  Activities covered range: Business strategy, budgeting, TV and new media rights negotiation, partnerships, production and advertising.
  
  Accounting: Pirelli, Sky Italy, Rti-Mediaset, Rai, Rcs D, Rai-Trade, GlobalSportnet, Sport5, TWI-IMG, Media Partners , UEFA, Telecom Italia, TIM, 3 H3G, ACER, IBM, SAP, HP, Banca Popolare di Milano.
  I set international partnerships With Dentsu Japan, Sina.com Beijing - China, Samart Thailand, Globalsportnet Germany, Sport5 AG Hamburg.
  
  Formerly in charge of: licensing, e-commerce, online ticketing and co-marketing.
  
  People management: I coordinated a ten people cross-competence centre, senior software engineers, project managers, junior accounts, editors, and Italian, English and spanish journalists.

• SDA Bocconi Assistant (MBA and International Master classes)

  SDA Bocconi

  (Educational Institution; 51-200 employees; Education Management industry)

  1998 — 2003 (5 years )

  Teaching experience MBA assistant C2 level, member of e-strategy group :
  -Alice ventures, Sda Bocconi, Politecnico di Milano and Mediobanca e-business plan contest: in charge for analysys and selection of participants business plans
  -Full time teacher at: Building a business plan to enter the Internet
  -Teaching about internet marketing on different industries focus: Media, Sport, Telecommunication, Tourism, Furniture, Fashion
  -FORD Italia implementing an e-business strategy into the automotive industry
  
  -FIFA International Master Class in management law and humanities of sport (De Montfort University UK, SDA Bocconi Italy , Unversité de Neuchatel) till - 2006
  -Master in Strategia e Pianificazione delle organizzazioni e degli eventi sportivi (Università degli studi di S. Marino e università degli studi di Bologna, Lega Nazionale Professionisti) – till 2006
  -Master in Management dello Sport – Università di Firenze – Prof. Stefano Cordero di Montezemolo - 2006 -

• Business Partner - Milan Branch -

  E-TREE

  (Internet industry)

  1999 — 2001 (2 years )

  Senior Account and project leader on major clients.
  
  FIAT Auto
  Project: Dealers Network Portal.
  Description: Concept design and consulting.
  
  IMI Bank
  Project: IMIWeb TRader
  Project, platform design, development, realization, deployment and online Mktg of a proprietary online trading and banking platform. This platform was the first one integration mobile secure trading functionalities.
  
  Ras - Loydd1885
  Project: Direct Insurance Portal - New
  Description: supporting Andersen Consulting team in integrating the new ATG Dynamo Application Server
  
  Merloni progetti
  Motonline.com
  Description: Motorbike Sport related publishing portal with full functional e-commerce platform

• Sales& Marketing

  Xoom.it / Webnext (Sper Group now RCS Digital) )

  (Privately Held; 1-10 employees; Internet industry)

  January 1997 — January 1999 (2 years 1 month)

  Xoom was one of the most succesful IPO among internet properties at NASDAQ.
  Owned by NBC U.S.A. Xoom.it was the italian localization. I was in charge of selling ad spaces and planning internet active adverstising; dealing with mother company people, managing adserver, setting and closing contractd with primary Ad Agencies and investors.
  
  Xoom is now part of Virgilio network.

Luigi Gioni’s Education

• Università Commerciale 'Luigi Bocconi'

  Laurea , Economics , 1989 — 2005

• SDA Bocconi

  Post Laurea , Economics, internet, emerging business models , 1990 — 1995

  -BroadBand Communities - marketing e comunicazione sui media partecipativi -Milan 2006
  -Telco TV summit Vertical contents and multichannel delivery – towards a COPE production strategy and platform integration Milan - 2006
  -Furturshow3004 – new media and sports club branded channels – Milan 2004
  -2° Wireless Business Forum de “IlSole24ore”: la rivoluzione wireless oggi e domani - 2003
  -TV meets the web - European Sport Seminar - Amsterdam 2001
  -Sda Bocconi full time MBA, Implementing an e-business strategy - Milan 2001 – 2002 edition
  
  Publication:
  -ANEE, Electronic Publishing National Association annual report (2nd edition)
  -Lavapiubianco.biz Mktg. Biz. and Web Lorenzo Montagna - Edizioni Tecniche Nuove 2004 –
  -Emerging Models in Content Industry business roles in an interactive world - 20th SMS Strategic Management Society International conference - Vancouver - 2000 -

Additional Information

Luigi Gioni’s Websites:

• My Portfolio
• My Company
• My Portfolio

Luigi Gioni’s Interests:

digital culture, networking, entrepreneurship, strategic management

Luigi Gioni’s Groups:

Sda Bocconi, MIan Expo 2015 supporting commitee, IAB Italia, Bocconi University Alumni, Altagamma, Business Club Milan IN

•    ASSODIGITALE - www.assodigitale.it -
•    Business Club 2.0 Milan-IN
•    BAIA network
•    Linked:HR (#1 Human Resources Group)
•    XING.com
•    Professional People in Urbe (PPU) - Business Club
•    PADI
•    Sports Marketing and PR Pros
•    eMarketing Association Network
•    Sarbanes Oxley Compliance Professionals Association (SOXCPA)
•    Sports Marketing 2.0
•    FOOTBALL SOCCER PRO
•    U.N.U.C.I.
•    Girl Geek Dinner Italia
•    Sports Business
•    SocialMediaForum
•    Digital Marketing
•    AlumniBocconi
•    Sports Industry Network™
•    Luxury Recruit for Luxury & Lifestyle Professionals
•    F.C. Internazionale Supporter
•    FlorenceIN - ClubIN Firenze & Toscana
•    Marketing & Communication Network
•    Kora
•    Sports Recruitment International
•    Future Trends
•    SMAU
•    Fashion Soul
•    Mascota
•    Italian Startups, entrepreneurs, ventures, jobs, networking...
•    True Wealth Social Media Network
•    TheGoodOnes
•    Italiani di Frontiera
•    Mind the Bridge foundation
•    Marketing & Sport Italia
•    World Blogging Forum
•    XING SARDEGNA
•    MY ONE HOTEL

Luigi Gioni’s Honors:

2002 Winner WWW Il Sole24 Ore best sport site
2003 Winner WWW IlSole24 Ore best sport site
2003 Winner Premio Web Italia
2003 Winner Expogoal Best Club Website

Luigi Gioni’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch