
Internet PR, Social Media & Application Marketing specialist, journalist at Gioiacommunica
Milan Area, Italy

Internet PR, Social Media & Application Marketing specialist, journalist at Gioiacommunica
Milan Area, Italy
I am graduate in Communication Studies both in England and Italy, and I have a pluriannual work experience in Marketing / PR / Media Relation/ Web Project Managing (with particular regard to content management, usability, SEO & SEM) and Journalism for leading companies such as Special Olympics Ireland and Italy, Goal.com, Google Inc Canada, McCann Worldgroup.
Italian mother tongue, I am fluent also in English and Spanish.
Technical skills: HTML, Java Script, SQL, Wordpress, Photoshop and graphic
. New Media Communication (SEM, SEO, WebPr, Social Network)
. Social Networking and Web 2.0
. Journalism
. Semiotic and Social Psychology
. Content management & Creativity
(Self-Employed; Public Relations and Communications industry)
January 2009 — Present (11 months)
Social Marketing.. Blogging.. Bla Bla.. Social Networks.. Internet PR.. web?.0.. Cyber Journalism.. SMO&SEO.. D'oh!.. Twittering.. BUZZ..
.. WHERE NEXT?
Current project:
Copertosa (www.copertosa.it) : Corporate Blog ( www.mondocopertosa.it ), Social Media Marketing, Internet PR, eventi
Past Projects:
Unipro (Associazione Italiana delle Imprese Cosmetiche): workshop about "The consumer experience in the social web"
Marbis: Facebook Application
Centro Sperimentale di Design Poliarte (Ancona): Internet PR, Social Media Marketing, SEO and SMO (Social Media Optimization).
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2008 — January 2009 (10 months)
I am writing Articles about Marketing, PR and New Media Themes for the agency Newsletter sent to professionals and the Internet Site and I am in charg of the Internet PR
Link to all my articles: http://societausaegetta.blogspot.com/2008/04/new-media-comunicazione-i-miei-articoli.html
(Privately Held; Marketing and Advertising industry)
June 2008 — December 2008 (7 months)
Campaign of web PR & Social Media Mkt. Partecipation to the "Search Accademy" (Keywords Adv - SEM).
(Public Company; IPG; Marketing and Advertising industry)
March 2007 — June 2008 (1 year 4 months)
Ideation of a Community Marketing Project / Visibility exchange for the promotion of the on line competition www.vincicongatorade.it – Pepsico Italy e Gazzetta dello Sport. Content Management (Lagostina, Tenova)
Content management and writer for the Opel Agila widget: news about public utility matters and cultural events.
(Public Relations and Communications industry)
October 2007 — December 2007 (3 months)
web project manager.
(Non-Profit; Online Media industry)
May 2007 — May 2007 (1 month)
I collaborate to the International Dossier about Prisons:
Article: "Italy: guilty of leniance" (English - traslated in 6 languages): http://www.cafebabel.com/eng/article/21108/italy-guilty-lenience.html
(Public Company; 11-50 employees; Online Media industry)
June 2006 — March 2007 (10 months)
(Public Company; 10,001 or more employees; GOOG; Internet industry)
September 2006 — December 2006 (4 months)
Helped Google to improve the quality of web search results and the relevance of Google ads:
- Evaluated the quality and suitability of Google search engine results
- Collected data and applied results into the rating projects
- Was involved with in-depth, up-to-date familiarity with European culture, media and Internet
- Fostered team work through analytical discussions with other raters
(Newspapers industry)
March 2005 — June 2006 (1 year 4 months)
I was in charge of two enquiry: about "Domestic Violence" and "Prostitution"
Link: http://societausaegetta.blogspot.com/2008/10/le-mie-inchieste-violenza-domestica-e.html
I was also writting about Immigration, Politics, Urban Abuses.
Link: http://societausaegetta.blogspot.com/2006/10/i-book-in-formato-pdf-degli-articoli.html
(Public Company; 11-50 employees; Arts and Crafts industry)
January 2004 — June 2006 (2 years 6 months)
External Communication and Immage, Public and International PR.
(Non-Profit; Non-Profit Organization Management industry)
September 2001 — May 2002 (9 months)
Special Olympics Word Summer Games Dublin 2003 – Dublin – Ireland
Special Olympics Italia Onlus – Giochi Nazionali Roma
Duties: Fundraising, Merchandising, Media Relation, Promotion, Writer
(Public Company; 1-10 employees; Media Production industry)
October 2001 — December 2001 (3 months)
5 years long degree , Communication Sciences , 1996 — 2002
Thesis Published
Public Italian Television (RAI) internet syte, social sector – Article About The research on Media and Disability http://www.segretariatosociale.rai.it/INGLESE/atelier/tesi/representation_disab.html
European Disability Forum (E.D.F) internet site: Abstract of My thesis “The representation of Learning Disability on the Journalistic Language” http://www.media-disability.org/documents/Representation of learning disability in newspapers.doc
B.A.(Hons) , Communication Studies , 1999 — 2000
Thanks to Erasmus
WORKSHOPS 30 Nov – 1 e 2 Gen. 2007 Comunità di Capodarco – Fermo (AP) Training for journalist on representation of social and device themes ( C.N.C.A. – National Coordination of Social Organizations, Journalistic Italian Trade, UsigRai- Italian Public Television) 15 Gen 2007 to 05 Nov 2007 Milano Training in Criminological Sciences, Communication and Safety ISPC – Istituto di Scienze Psico – Criminologiche November 21 – 28, 2005 “Brand Immage and Communication” Unione Industriale (Italian Entrepreneurial Association ) Genuary 22, 2005 – Rome “MAXIMUM DAY: business strategic communication” December 7-8-9, 2001 – Dublin – Ireland Workshop “Migration and Location : A visual Media Research” (Dublin Institute of Technology, Mexican Embassy in Ireland) 1-2-3 October 2001, Dublin Ireland Training in “Project Management” (Special Olympics Ireland)
13 – 14 Giugno 2003
European Congress on Media and Disability– Athens www.media-disability.org/
The Congress, organised within the framework of the Greek Presidency of the European Union over the first half of 2003, the European Year of People with Disabilities 2003, was co-organised by the Minister of Health and Welfare of the Hellenic Republic, the European Commission, and in partnership with the Greek National Confederation of Disabled People and the European Disability Forum.
Presentation of the results of my research about the representation of disability in the journalistic language