Social Media Specialist at Cree
Raleigh-Durham, North Carolina Area
- Current
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- Social Media Specialist at Cree
- Past
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- Community Content Manager/Blogger at MyNC.com - WNCN-TV (Media General)
- County Government/Schools Reporter at The Island Packet
- City Hall Reporter at The Herald-Sun
- Statehouse reporter (legislative staff relief) at Associated Press
- Reporter (intern) at The State Journal-Register
- Reporter/Editor at Daily Egyptian
- Reporter (intern) at Mt. Vernon Register-News
- Education
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- University of Illinois at Springfield
- Southern Illinois University, Carbondale
- Recommended
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3 people have recommended Ginny - Connections
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202
connections
- Industry
- Internet
- Websites
Ginny Skalski’s Summary
Social media strategist (maintain professional and personal accounts on major social media sites including Twitter, facebook, LinkedIn, Viddler and Flickr), news and feature reporting, copyediting, writing for broadcast, headline writing and hyperlinking for search engine optimization, video production and editing for Web delivery using Adobe Premiere and Edius, podcasting using Audacity, photography and photo editing using Photoshop CS3, blogging using WordPress and Google Blogger, WordPress Trainer/ blog support provider, experience with content management systems (Expression Engine and WordPress), fundamental knowledge of HTML
Ginny Skalski’s Experience
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Social Media Specialist
Cree
(Public Company; CREE; Semiconductors industry)
September 2009 — Present (3 months)
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Community Content Manager/Blogger
MyNC.com - WNCN-TV (Media General)
(Internet industry)
2007 — September 2009 (2 years )
Co-founded and managed 30THREADS.com, a blog that highlighted the best local blogs. Made editorial decisions on which Triangle-area blogs to include on the site and provided commentary on those blogs. Developed on-line and off-line relationships with Triangle bloggers by commenting on blogs, initiating and maintaining e-mail relationships and bringing those on-line conversations into real-life meetings. Organized Triangle blogger bashes to foster networking and community building.
Shot video, produced and edited regular online video show; produced and hosted live webcasts; wrote scripts and produced my own on-air segment focusing on Triangle blog news. Monitored and analyzed web traffic, identified trends and responded with editorial adjustments.
Managed the MyNC.com community, including user-generated photos, videos and stories on MyNC.com. Highlighted best user-generated content, provided customer service for users and monitored story comments. Monitored chat rooms and identified ways to integrate user-generated content on-air news broadcasts.
Managed social networks including facebook and Twitter accounts.
Blogged about life in North Carolina's Triangle for NBC17 at http://ginnyfromtheblog.com. -
County Government/Schools Reporter
The Island Packet
(Public Company; 51-200 employees; Newspapers industry)
November 2005 — November 2007 (2 years 1 month)
Cover the 11-member county council and county government departments, write stories highlighting the effects of development in a rapidly growing county
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City Hall Reporter
The Herald-Sun
(Privately Held; 51-200 employees; Newspapers industry)
August 2004 — November 2005 (1 year 4 months)
Covered the 7-member city council and city government departments, wrote stories scrutinizing city initiatives, analyzed and illustrated impact of city spending
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Statehouse reporter (legislative staff relief)
Associated Press
(Newspapers industry)
January 2004 — July 2004 (7 months)
Covered General Assembly, interviewed legislators, worked in competitive news environment, humanized stories about legislation, wrote broadcast and print stories on deadline
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Reporter (intern)
The State Journal-Register
(Public Company; 201-500 employees; Newspapers industry)
January 2003 — August 2003 (8 months)
Worked as general assignment and night cops reporter, monitored police scanner, covered spot news, compiled police reports and jail records, wrote feature stories
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Reporter/Editor
Daily Egyptian
(Newspapers industry)
1999 — 2002 (3 years )
News Editor – summer 2002 to fall 2003
Student Affairs Editor – spring 2002
Government Editor – fall 2001
Managing Editor – spring 2001
Assistant Student Affairs Editor – fall 2000
Government Reporter – fall 1999 to spring 2000 -
Reporter (intern)
Mt. Vernon Register-News
(Newspapers industry)
June 2000 — August 2000 (3 months)
Worked as general assignment reporter, compiled police reports, pulled wire stories, designed pages on deadline
Ginny Skalski’s Education
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University of Illinois at Springfield
Public Affairs Reporting , 2003 — 2004
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Southern Illinois University, Carbondale
Journalism , Print journalism, political science , 1999 — 2003
Additional Information
Ginny Skalski’s Websites:
Ginny Skalski’s Groups:
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Triangle Tweetup -
SSL Pioneers - Lighting -
PAR Alumni -
CREE Employees and Alumni -
Tweeple -
Southern Illinois University at Carbondale -
Daily Egyptian -
LED Lighting
Ginny Skalski’s Honors:
McClatchy President's Award, August 2007,
From the judges: "When Ginny Skalski found out that Sun City Hilton Head builders in her community might be cutting corners when constructing homes, she took after them like a heat-seeking missile. Very quickly, she had to learn what a truss was and how roofs are supposed to be built correctly. That meant, among other things, climbing into hot attics to verify reports of shoddy workmanship. Ultimately, the county was forced to hire private inspectors to examine trusses in as many as 2,000 homes. Had Skalski not been persistent and had her editors not used her reports to call for government action, high winds might have meant death for hundreds of residents. Public-service reporting can take many forms. Skalski used shoe leather and smarts to sweat out the truth."
Ginny Skalski’s Contact Settings
Interested In:
- job inquiries
- reference requests
- getting back in touch
