Ginger Makela-Riker

Current

• Online Community Specialist at AORN

Past

• Social Media Specialist at Google
• Sr. Account Strategist - Classifieds & Local at Google.com
• Interactive Copywriter & Web Marketer (Self-employed)

• Interactive Copywriter at Creative Resource Center (now CRC Marketing Solutions)
• Web Editor & Factotum at University of Iowa Press

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Education

• University of Iowa
• Gustavus Adolphus College

Recommended

6 people have recommended Ginger

Connections

82 connections

Industry

Internet

Ginger Makela-Riker’s Summary

Ginger Makela-Riker’s Specialties:

Online media. Associations.

Ginger Makela-Riker’s Experience

• Online Community Specialist

  AORN

  (Non-Profit; Non-Profit Organization Management industry)

  November 2008 — Present (1 year 1 month)

  I help operating room nurses connect online.

• Social Media Specialist

  Google

  (Public Company; 10,001 or more employees; GOOG; Internet industry)

  February 2008 — May 2008 (4 months)

  I consulted with Google advertisers and sales force on social media strategies using Google advertising platforms, and collaborated with Google Product and Engineering teams to build ad products for social media

• Sr. Account Strategist - Classifieds & Local

  Google.com

  (Public Company; 1001-5000 employees; GOOG; Internet industry)

  August 2003 — February 2008 (4 years 7 months)

  I worked in the Global Media Sales division of Google, creating marketing solutions for Fortune 1000 companies and major internet brands, including Disney, Netflix, Discovery Channel, Taco Bell, Starbucks, Showtime Networks, Ask.com, MSN, Overstock.com. Here's what I did all day:
  
  Built rock-solid Google advertising campaigns for advertisers (wrote ad text, compiled keyword lists, selected sites for display placements), managed them to ROI goals, and identified areas for growth.
  
  Provided industry intelligence to my sales team and clients, and was the go-to person for what's new, hot and important on the web.
  
  Consulted with clients on variety of ROI-related issues, from landing page optimization to Google Analytics interpretation.
  
  Presented Google advertising strategies and industry insight to advertisers, agencies, and internal Google teams.

• Interactive Copywriter & Web Marketer

  Self-employed

  (Self-Employed; 1-10 employees; Internet industry)

  March 2001 — August 2003 (2 years 6 months)

  Wrote copy for small business websites and drove as much targeted traffic to them as humanly possible with PPC campaigns and organic search optimization. Check out smokestack.net -- it's a good example of what I did back then.

• Interactive Copywriter

  Creative Resource Center (now CRC Marketing Solutions)

  (Privately Held; 11-50 employees; Internet industry)

  May 2000 — March 2001 (11 months)

  Worked with a creative and technical team to develop original content, interactive features, and online promotions for major CPG client websites. Client roster: Häagen-Dazs, Pillsbury, Breathe Right, and 3M.

• Web Editor & Factotum

  University of Iowa Press

  (Educational Institution; 1-10 employees; Publishing industry)

  August 1998 — May 2000 (1 year 10 months)

  Maintained the press's web content and helped market their books online.

Ginger Makela-Riker’s Education

• University of Iowa

  MA , Literary Studies , August 1998 — May 2000

  Activities and Societies:

  Studied the history of publishing and the influence of the internet on communication and culture.

• Gustavus Adolphus College

  BA , English , 1994 — 1998

Ginger Makela-Riker’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch