Performance & Web Marketing Consultant
Las Vegas, Nevada Area
Performance & Web Marketing Consultant
Las Vegas, Nevada Area
About Ginette Degner
I have been in the affiliate marketing game since 1993. I started working online as a stay at home mom when my son was 6 month old. What started out as grocery money has become tuition payments, car payments and basically a second full time job. I can’t really call it a job though, I enjoy it way too much.
I have over 16 years experience in the trenches managing affiliate programs and consulting for Merchants, Networks and Power Affiliates. I have done numerous interviews and have contributed to several publications offline and online. I learn something new everyday and I get the biggest charge out of being able to help merchants and affiliates make money while building relationships.
I am instructor in advanced search engine marketing and affiliate marketing strategies with Search Engine Workshops. You can catch some of my podcasts and “sneaky tactics” over at Michael Campbell’s Internet Marketing Secrets.I have been published online and offline. I do live training events and presentations as well as webinars and podcasts.
I ask a lot a of what ifs and work to skate ahead of the puck when it comes to affiliate program strategy and marketing plans, anticipating the bumps and creating strategies that will avoid the pitfalls long term.
When it comes to affiliate recruiting, it isn’t about smiling and dialing, it is about building relationships. Not every affiliate is going to be your super affiliate right off the bat. You have to build them up, give them the tools and training to succeed with your merchants. This builds loyalty to your network as a resource for affiliates and builds the income for you and your merchants.
SEO/SEM,performance marketing strategies,affiliate and client relationship management,web site development, web 2.0, wordpress and moveable type deployment, course and help material development, Joomla CRM administration, community site administration, email marketing, software testing..I can always break it:)
(Marketing and Advertising industry)
September 1993 — Present (15 years 11 months)
Search engine optimization and marketing consultant with broad experience in all aspects of Web Development, Affiliate Marketing, Email Marketing, Internet and Search Engine technologies and strategizing
(Marketing and Advertising industry)
2008 — 2009 (1 year)
(Marketing and Advertising industry)
2004 — 2008 (4 years)
Teaching live sessions for Search Engine Workshops and for SEW's Ultra Advanced Symposiums. Research and create course materials /presentations. Topics include- Page Hijacking, Managing Content for Search Engines, Affiliate Marketing Strategies for SEO's, Keyword Targeting, Link building and Reputation.
(Public Company; 201-500 employees; THK; Internet industry)
January 2006 — April 2008 (2 years 4 months)
Strategic Consulting, including affiliate program recruiting, strategy development & policy for merchants affiliate/partner programs using MyAP v8 & v9.
Developed strategies and ran performance marketing programs for merchants. Coordinated software set up, testing and integration with MyAP8 and MyAP9 platforms for merchants. Tasked with recruiting, motivating, and communicating with affiliates on a daily basis.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2001 — January 2006 (4 years 9 months)
Developed strategies and ran performance marketing programs for merchants. Coordinated software set up, testing and integration with MyAP8 and MyAP9 platforms for merchants. Tasked with recruiting, motivating, and communicating with affiliates on a daily basis.
SEO Certification , SEO,SEM , 2000 — 2008
Chat Moderator and Instructor. Attend Yearly re-certification courses.
2005 — 2006
Courses in Photography, DreamWeaver, FireWorks
WOW, search engine marketing, tracking software, fishing, cooking, graphic design, flash
Search Engine Workshops, Schutzhund USA, DVG America, Las Vegas Schutzhund Club